Corporate reputation: Getting a good return on consumer ...

Corporate reputation: Getting a good return on consumer investment

Article · April 2005 with 1 Reads

1st P. Walshe

Abstract

The role played by corporate reputation in influencing consumer purchase is discussed. A study has found that 80% of brand sales are not influenced by corporate reputation. More than three times the number of people reject a company's services or brands because of poor...

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Date: 2016-02-11 10:32:49
Website: https://www.researchgate.net

Related topics : corporate reputation management definition / corporate reputation management strategy / companies with good corporate reputation / definition of corporate reputation / managing corporate image and reputation

Corporate Reputation :: Why a good corporate reputation is ...

Why a good corporate reputation is important to your organization

By Kim Harrison,

Consultant, Author and Principal of www.cuttingedgepr.com

Corporate reputation is a 'soft' concept. It is the overall estimation in which an organization is held by its internal and external stakeholders based on its past actions and probability of its future behavior. The organization may have a slightly different...

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Website: http://www.cuttingedgepr.com

Related topics : why a good corporate reputation is important to your organization / importance of good corporate reputation / companies with good corporate reputation / benefits of good corporate reputation / good corporate reputation

Reputation - Wikipedia

Main article: Reputation management

Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management . The public relations industry is growing due to the demand for companies to build corporate credibility and hence reputation. [1] Incidents which damage a company's...

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Date: 2017-03-01 01:14:16
Website: https://en.wikipedia.org

Related topics : online reputation management company / personal online reputation management companies / online reputation companies / online reputation management companies / web reputation management company

Reputational Risk Definition from Financial Times Lexicon

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Definition of reputational risk

A company's reputation is perhaps its most valuable asset. Reputational risk is the possible loss of the organisation's reputational capital.  Imagine that the company has an account similar to a bank account that they are either filling up or depleting.  Every time the company does something good, its reputational capital account goes up; every time the...

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Website: http://lexicon.ft.com

Related topics : reputation management company / reputation management companies / companies with good corporate reputation / reputational risk management / corporate reputation risk

The Cost of a Bad Reputation | ReputationManagement.com

The Cost of a Bad Reputation

Staff June 25, 2015

the cost of a bad reputation https://www.flickr.com/photos/nicmcphee/

What's the cost of a bad reputation? For United Airlines, one incident rang up at about $180 million.

After the airline damaged his guitar and refused to pay for it -- even though he witnessed them manhandling it -- musician David Caroll wrote a song, United Breaks Guitars . It...

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Website: https://www.reputationmanagement.com

Related topics : companies with good corporate reputation / bad corporate reputation / fix bad online reputation / bad online reputation examples / bad reputation review

Corporate Image - benefits, Importance of corporate image ...

Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ...

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Website: http://www.referenceforbusiness.com

Related topics : managing corporate image and reputation / corporate image reputation / corporate identity and reputation / corporate reputation management strategy / companies with good corporate reputation

Ford South Africa failed to protect its reputation. What ...

Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some of its Kuga cars.

The global car manufacturer's local operation has been forced to recall more than 4 000 Kuga Ecoboost 1.6 litre models manufactured between December 2012 and February 2014. Ford South Africa's CEO Jeff Nemeth announced the recall after over 40 cases of engine fires...

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Website: http://theconversation.com

Related topics : top reputation management companies / top online reputation management companies / reputation management company / online reputation management company / reputation management companies

The Walt Disney Company - A Leader In Corporate Social ...

The June Edition of The Business Review USA is now live! The Walt Disney Company is one of the largest and most well-known corporations practicing Corporate Social Responsibility (CSR)...

http://www.businessreviewusa.com/leadership/3827/The-Walt-Disney-Company-A-Leader-In-Corporate-Social-Responsibility

<p><strong>The Walt Disney Company - A Leader In Corporate Social Responsibility</p>...

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Website: http://www.businessreviewusa.com

Related topics : companies with good corporate reputation / social media response / social media services company / social media company / social media companies

Rebuilding corporate reputations | McKinsey & Company

Rebuilding corporate reputations

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A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.

As governments respond to the financial crisis and its reverberations in the real economy, a company's reputation has begun to matter more now than it has in decades. Companies and industries with reputation problems...

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Website: http://www.mckinsey.com

Related topics : companies with good corporate reputation / web reputation management company / online reputation management company / online reputation management companies / reputation management company

Does Social Responsibility Help Protect a Company’s ...

Does Social Responsibility Help Protect a Company's Reputation?

When consumers encounter negative information about a company, its reputation for corporate social responsibility can help -- but only sometimes.

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Image courtesy of Flickr user p_a_h .

Negative information about businesses is omnipresent. Even much-admired businesses, such as Apple Inc., must deal with negative...

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Website: http://sloanreview.mit.edu

Related topics : corporate social responsibility and marketing / companies with good corporate reputation / social media response / social responsibility marketing / social media services company

Why Information Security Training and Awareness Are Important

Creating an information security and privacy awareness and training program is not a simple task. It is often a frustrating task. It is often a challenging task. And many times, unfortunately, it is often a thankless task. However, providing your personnel with the security and privacy information they need, and ensuring they understand and follow the requirements, is an important component of...

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Date: 2015-11-11 16:04:29
Website: http://www.infosectoday.com

Related topics : why a good corporate reputation is important to your organization / corporate reputation management strategy / importance of good corporate reputation / corporate reputation management case study / corporate reputation risk

Doing Good Is Good for Business -- Corporate Social ...

Corporate social responsibility (CSR) is no longer an obligation that corporations feel they need to take on, but has become central to the operations of many of the best companies today. In 2012, I explored the way businesses thought about philanthropy and today I will provide an update on new trends emerging and on how companies are redefining their CSR platforms.

The Committee Encouraging...

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Date: 2017-03-10 06:37:26
Website: http://www.huffingtonpost.com

Related topics : corporate social responsibility and marketing / corporate trends in social media marketing / social media management company business plan / corporate social marketing / companies with good corporate reputation

Why Reputational Risk Is a Strategic Risk - Risk ...

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Why Reputational Risk Is a Strategic Risk

In today's risk-filled business environment, it can be hard for executives to have confidence that their plans and strategies will play out as expected. A big reason is that strategic risks --those that either affect or are created by business strategy decisions--can strike more quickly than ever before, hastened by rapid-fire business trends and...

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Website: http://deloitte.wsj.com

Related topics : reputational risk management / corporate reputation risk / reputational risk / top rated reputation management companies / top reputation management companies

How to build a reputation as a top employer - Aon

How To Build A Reputation As A Top Employer

June 16th, 2016

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Overview

Today's workforce is becoming increasingly multi-generational, multi-ethnic and global. At the same time, growing skills shortages have become a worldwide management concern. To attract, retain and engage top talent, organizations have to work harder than ever to build employer brands that differentiate their...

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Website: http://www.theonebrief.com

Related topics : corporate reputation management living the brand / why a good corporate reputation is important to your organization / business network for corporate social responsibility / corporate social responsibility network / top rated reputation management companies

Definition of Corporate Governance - What is Corporate ...

Definition of Corporate Governance

The definition of corporate governance most widely used is "the system by which companies are directed and controlled" (Cadbury Committee, 1992). More specifically it is the framework by which the various stakeholder interests are balanced, or, as the IFC states, "the relationships among the management, Board of Directors, controlling shareholders, minority...

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Website: http://www.applied-corporate-governance.com

Related topics : corporate reputation management definition / definition of corporate reputation / difference between ethics and corporate social responsibility in the context of marketing / companies with good corporate reputation / good corporate reputation examples

Unicepta: Corporate Reputation

Simon manages 200 analysts around the world

Media Analysis

Corporate Reputation

Our global media analysis expertise for your sustainable reputation management: Our reports tell you where your company stands in terms of reputation. Our consultants tell you what this means for your communication.

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Weiter

Our global media analysis expertise for your sustainable reputation management: Our reports tell you where your company stands in terms of reputation. Our consultants tell you what this means for your communication.

How others talk about your company is valuable social capital. However, it is becoming increasingly...

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Website: https://www.unicepta.com

Related topics : social media online reputation management / social media reputation management / social media and reputation management / top reputation management companies / top online reputation management companies

Corporate Travel Manager Job Description, Career as a ...

Education and Training: Bachelor's degree and travel agency or tourism experience

Salary: Median--$72,540 per year

Employment Outlook: Good

Definition and Nature of the Work

Corporate travel managers supervise a company's travel department, which arranges business travel for the company's employees. Small companies may employ a single individual to set up a travel budget, establish policies for...

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Date: 2016-11-01 17:00:14
Website: http://careers.stateuniversity.com

Related topics : corporate reputation management plan / corporate reputation management / why a good corporate reputation is important to your organization / companies with good corporate reputation / hotel reputation management companies

Public Relations Review - ScienceDirect.com

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Copyright © 2017 Elsevier Inc. All rights reserved

Public Relations Review

Volume 43, Issue 1, Pages 1-266 (March 2017)

 

Volume 43, Issue 1 - selected

pp. 1-266 (March 2017)

RIS (for EndNote, Reference Manager, ProCite)

 

 Entitled to full text

Special section on WPRF 2016; Guest...

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Date: 2016-12-21 21:32:55
Website: http://www.sciencedirect.com

Related topics : social media public relations / social media crisis communications / companies that use social media effectively / organizations that use social media effectively / social media crisis

Importance of Reputation Management

There are numerous strategies and procedures companies can adopt to manage their reputation. In order for a company to build trust with their stakeholders the company needs to be sincere, responsible, dependable and have the ability to communicate effectively with all stakeholders on all levels in good times and bad times.

For this reason companies should consider investing...

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Website: http://www.reputationmatters.co.za

Related topics : brand reputation management / reputation management company / reputation management companies / media reputation management / reputation management training

Societal marketing concept explained

The societal marketing concept was an offshoot of the marketing concept wherein an organization believes in giving back to the society by producing better products targeted towards society welfare. Some have questioned whether the marketing concept is an appropriate philosophy in an age of environmental deterioration, resource shortages, explosive population growth, world hunger and poverty, and...

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Date: 2017-03-10 05:32:50
Website: http://www.marketing91.com

Related topics : explain concept of social marketing / concept of social marketing / social cause marketing / social marketing public relations / social marketing best practices

Valuing corporate social responsibility: McKinsey Global ...

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Environmental, social, and governance programs create shareholder value, most executives believe, but neither CFOs nor professional investors fully include that when evaluating business projects or companies.

The perceived importance of corporate environmental, social, and governance programs has soared in recent years, as executives, investors, and regulators have grown...

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Website: http://www.mckinsey.com

Related topics : business network for corporate social responsibility / corporate social responsibility network / social network programming / social professional network / creating a social network

Corporate Social Responsibility Report 2013

Since 2008, the Melco Corporate Social Responsibility Committee (the "CSR Committee") has been defining best CSR practices for the Group, overseeing their development and implementing them in our operations.

The Group's core charity pillars continued to be Youth Development, Environment and Education in Hong Kong, Macau and China.

"Melco's CSR initiatives benefited more than half a...

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Date: 2014-05-08 09:44:14
Website: http://www.melco-group.com

Related topics : corporate social responsibility and marketing / companies with good corporate reputation / does csr enhance corporate reputation

FAQs – Ethisphere® Institute | Good. Smart. Business. Profit.®

(Company X) is on the list. (Problem X) is in the news. Why are they being honored?

We strive to honor companies based on their body of work and not just one particular policy or program that is groundbreaking or admirable. Likewise, we don???t believe that one particular controversy, fine, regulatory action or lawsuit necessarily disqualifies a company from being honored. We recognize that there...

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Website: http://worldsmostethicalcompanies.ethisphere.com

Related topics : companies with good corporate reputation / corporate reputation review

About RepTrak® - Reputation Measurement & Stakeholder ...

 

RepTrak® Framework

RepTrak® shows the emotional bond that people have with your company and connects that bond with their rational behaviors.

Reputation is an emotional bond that ensures:

People buy your products and services

People recommend your company

Policy-makers and regulators give you the benefit of the doubt

Your employees are aligned and deliver on your strategy

RepTrak® tracks...

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Website: https://www.reputationinstitute.com

Related topics : companies with good corporate reputation / reputation management company / reputation management companies / reputation of a company

Corporate Social Responsibility: The Ultimate Marketing Tool

More companies are turning to corporate social responsibility in order to bolster their reputation, as well as their profits

Companies are increasingly enhancing their corporate social responsibility as a means to retaining and growing consumers

The general population has become increasingly aware of social and environmental issues, which by no coincidence, concurs with numerous NGOs around the...

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Website: http://www.europeanceo.com

Related topics : corporate social responsibility as a marketing tool / corporate social responsibility and ethics in marketing / business network for corporate social responsibility / corporate social responsibility and marketing / corporate social responsibility network

Strategic CSR Corporate Responsibility & Sustainability

Corporate responsibility and sustainability management

Corporate responsibility practice

The CSR and corporate sustainability movements are building an impressive momentum with the support from governments and the investment community through Socially Responsible Investing (SRI) and associated corporate sustainability indexes.

There is no doubt that businesses are doing far more than ever before...

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Website: http://www.csrquest.net

Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / ethics and social responsibilities of marketing management / corporate reputation management strategy / corporate reputation management plan

10 Online Reputation Management Tips for Businesses | CIO

10 Online Reputation Management Tips for Businesses

When people search for your business, they should ideally find your company website, your social media accounts and positive posts on review sites. These 10 tips will help your efforts to achieve that lofty goal.

Email a friend

Use commas to separate multiple email addresses

From

Your message has been sent.

Sorry

CIO | Aug 27, 2012 8:00 AM...

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Website: http://www.cio.com

Related topics : personal online reputation management tips / online brand reputation management services / online reputation management business opportunities / online business reputation management / social media online reputation management

Social Responsibility & Ethics in Marketing

Social Responsibility & Ethics in Marketing

© Shutterstock.com | garagestock

Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible...

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Website: cleverism.com

Related topics : social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples / difference between ethics and social responsibility in marketing / ethics and social responsibility in marketing communication

Social Responsibility & Ethics in Marketing - cleverism.com

Social Responsibility & Ethics in Marketing

© Shutterstock.com | garagestock

Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible...

Read more


Website: cleverism.com

Related topics : social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples / difference between ethics and social responsibility in marketing / ethics and social responsibility in marketing communication

Digital Reputation Management from TopRank

One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management .� Search engines are fantastic for finding things. They're also a significant contributor to influence online. Blogs, forums, social networks and media sharing sites all offer venues for customers to express their opinions about brands - good and bad.

The...

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Website: http://www.toprankblog.com

Related topics : social media online reputation management / social media reputation management tools / search me online reputation management / social media reputation management / social media and reputation management

Making the most of corporate social responsibility ...

Making the most of corporate social responsibility

By Tracey Keys, Thomas W. Malnight, and Kees van der Graaf

Making the most of corporate social responsibility

Article Actions

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For companies that see CSR as an opportunity to strengthen the business, the big challenge is execution. Smart partnering can provide a practical way forward.

Too often, executives have viewed...

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Website: http://www.mckinsey.com

Related topics : corporate social responsibility and marketing / social responsibility marketing definition / social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples

Corporate Social Responsibility - About American Express

At American Express, we believe that serving our communities is not only integral to running a business successfully, it is part of our individual responsibilities as citizens of the world. The mission of our program is to bring to life the American Express value of good corporate citizenship by supporting communities in ways that enhance the company's reputation with employees, customers, business partners and other stakeholders. We do this by supporting visionary nonprofit organizations that are:

 

o  Preserving and sustaining unique...

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Website: http://about.americanexpress.com

Related topics : companies with good corporate reputation

News & Media | Corporate Traffic Logistics

At Corporate Traffic, Never Settle is more than a motto. It's a quantifiable mentality that all our employees and partners employ to get you the results you need, when you need them. We offer full service logistics capabilities and a commitment to deliver solutions that are all...

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Website: http://www.corporate-traffic.com

Related topics : companies with good corporate reputation

Who We Are – Ethisphere® Institute | Good. Smart. Business ...

Who We Are Ethisphere 2016-11-14T18:52:16+00:00

About the Ethisphere Institute

The Ethisphere Institute is the global leader in defining and advancing the standards of ethical business practices that fuel corporate character, marketplace trust, and business success. We have a deep expertise in measuring and defining core ethics standards using data-driven insights that help companies enhance...

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Website: http://ethisphere.com

Related topics : companies with good corporate reputation

Corporate Social Strategy by Bryan W. Husted - cambridge.org

References

Book description

Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will...

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Website: https://www.cambridge.org

Related topics : corporate reputation management strategy / corporate reputation management case study / corporate reputation management / importance of good corporate reputation / companies with good corporate reputation

Does Corporate Social Responsibility Increase Profits ...

It is generally held that corporate social responsibility (CSR) could increase company profits and thus most large companies are actively engaged in it. But few executives and managers are aware of the research on this important subject. And as I review here, the research does show that it may improve profits. However, linking profit growth to abstract variables that are frequently difficult to...

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Website: http://business-ethics.com

Related topics : corporate social responsibility and marketing / corporate social marketing / social responsibility marketing definition / social responsibility marketing strategy / social responsibility marketing

Scoring & Methodology – Ethisphere® Institute | Good ...

Scoring & Methodology Ethisphere 2017-03-10T00:46:45+00:00

Scoring & Methodology

At the heart of the evaluation and selection process for Ethisphere???s World???s Most Ethical Companies is Ethisphere???s proprietary rating system, the corporate Ethics Quotient??(EQ). The framework of the EQ is comprised of a series of multiple-choice questions that capture a company???s performance in an...

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Website: http://worldsmostethicalcompanies.ethisphere.com

Related topics : business network for corporate social responsibility / corporate social responsibility network / companies with good corporate reputation

The importance of ethics in business - Ethical business ...

Page 1: The importance of ethics in business

Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by individuals or groups, but whoever makes them will be influenced by the culture of the company. The decision to behave ethically is a moral one; employees must decide what they think is the right course of action. This may...

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Website: http://businesscasestudies.co.uk

Related topics : companies with good corporate reputation

United Media Services LLC - UMS Group - Home Page

UMS Events, a part of United Media Services, is a one-of-a-kind event management specialist in the Sultanate of Oman.

Offering the full spectrum of Event Management Services, ranging from event conception, planning and organisation; logistics management; developing marketing communication and media relations, ensuring adequate media coverage; to everything that makes an event successful, UMS...

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Date: 2016-12-08 10:22:11
Website: http://www.umsoman.com

Related topics : social media management company business plan / digital and social media marketing manager job description / social media management company for small business / social media marketing manager job description / social media network marketing services