Selected articles for topic: definition of corporate reputation
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Corporate reputation: Getting a good return on consumer ...
Corporate reputation: Getting a good return on consumer investment
Article · April 2005 with 1 Reads
1st P. Walshe
The role played by corporate reputation in influencing consumer purchase is discussed. A study has found that 80% of brand sales are not influenced by corporate reputation. More than three times the number of people reject a company's services or brands because of poor...
Date: 2016-02-11 10:32:49
Related topics : corporate reputation management definition / corporate reputation management strategy / companies with good corporate reputation / definition of corporate reputation / managing corporate image and reputation
Definition of Corporate Governance - What is Corporate ...
Definition of Corporate Governance
The definition of corporate governance most widely used is "the system by which companies are directed and controlled" (Cadbury Committee, 1992). More specifically it is the framework by which the various stakeholder interests are balanced, or, as the IFC states, "the relationships among the management, Board of Directors, controlling shareholders, minority...
Related topics : corporate reputation management definition / definition of corporate reputation / difference between ethics and corporate social responsibility in the context of marketing / companies with good corporate reputation / good corporate reputation examples
Corporate Reputation Management - standingpartnership.com
More than 25% of your company's value is tied to its reputation.
Executives can no longer wait until a crisis happens to worry about their corporate reputation strategy. Strategic reputation planning could have prevented:
Chipotle losing three years of earnings because of reputation damage from its ecoli crisis
Wells Fargo losing $8 billion in value because of reputation losses from...
Related topics : corporate reputation risk / corporate reputation management strategy / corporate reputation management plan / value of corporate reputation / corporate reputation management definition
Corporate Reputation Definition from Financial Times Lexicon
The term refers to the observers' collective judgments of a corporation based on assessments of financial, social and environmental impacts attributed to the corporation over time.
Many agencies or companies publicly assess the reputations of corporations. One of these is Fortune magazine which produces a global annual rating called the 'world's...
Corporate reputation: seeking a definition: Corporate ...
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Related topics : definition of corporate reputation
Corporate Communication Definition from Financial Times ...
Corporate communication is a management function or department, like marketing, finance, or operations, dedicated to the dissemination of information to key constituencies, the execution of corporate strategy and the development of messages for a variety of purposes for inside and outside the organisation.
In today's global corporation, this function serves as the conscience of the corporation and is responsible for the organisation's reputation. Previously called "public relations" or "public affairs," corporate communication has taken on new importance in the 21st century as a result of...
Related topics : marketing communications and media management / corporate communication and reputation / corporate reputation management strategy / corporate reputation management definition / marketing communications new media
Why Information Security Training and Awareness Are Important
Creating an information security and privacy awareness and training program is not a simple task. It is often a frustrating task. It is often a challenging task. And many times, unfortunately, it is often a thankless task. However, providing your personnel with the security and privacy information they need, and ensuring they understand and follow the requirements, is an important component of...
Date: 2015-11-11 16:04:29
Related topics : why a good corporate reputation is important to your organization / corporate reputation management strategy / importance of good corporate reputation / corporate reputation management case study / corporate reputation risk
CS&A International Risk and Crisis Management
Whitney Foard Small is a Senior Associate of CS&A based in Bangkok, Thailand. With extensive experience in crisis communication and management across industry sectors, Whitney is ideally suited to work with CS&A's clients at the executive level.
A veteran in the field of communications, Whitney Foard Small's career has spanned the full spectrum of public affairs - from crisis...
Related topics : marketing communications and media management / corporate communication and reputation / corporate reputation management plan / corporate reputation risk / marketing communications media planning
brand versus reputation: Jeff Bezos, Richard Branson ...
brand versus reputation: Jeff Bezos, Richard Branson, Josef Ackermann and Pat Russo to the rescue
by Urs E. Gattiker on 2008/08/06 · 11 comments 1 views
Jeff Bezos, the founder of Amazon, is attributed to have made this statement:
Your brand is what people say about you when you are not in the room
Richard Branson, founder of Virgin Airways, is attributed to have made this statement:
Related topics : corporate reputation management living the brand / personal online brand reputation management / reputation management personal branding / ethical branding and corporate reputation / corporate brand reputation
Reputational Risk Definition from Financial Times Lexicon
Definition of reputational risk
A company's reputation is perhaps its most valuable asset. Reputational risk is the possible loss of the organisation's reputational capital. Imagine that the company has an account similar to a bank account that they are either filling up or depleting. Every time the company does something good, its reputational capital account goes up; every time the...