Selected articles for topic: importance of good corporate reputation
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Corporate reputation: Getting a good return on consumer ...
Corporate reputation: Getting a good return on consumer investment
Article · April 2005 with 1 Reads
1st P. Walshe
Abstract
The role played by corporate reputation in influencing consumer purchase is discussed. A study has found that 80% of brand sales are not influenced by corporate reputation. More than three times the number of people reject a company's services or brands because of poor...
Date: 2016-02-11 10:32:49
Website:
https://www.researchgate.net
Related topics : corporate reputation management definition / corporate reputation management strategy / companies with good corporate reputation / definition of corporate reputation / managing corporate image and reputation
Corporate Reputation :: Why a good corporate reputation is ...
Why a good corporate reputation is important to your organization
By Kim Harrison,
Consultant, Author and Principal of www.cuttingedgepr.com
Corporate reputation is a 'soft' concept. It is the overall estimation in which an organization is held by its internal and external stakeholders based on its past actions and probability of its future behavior. The organization may have a slightly different...
Website:
http://www.cuttingedgepr.com
Related topics : why a good corporate reputation is important to your organization / importance of good corporate reputation / companies with good corporate reputation / benefits of good corporate reputation / good corporate reputation
Reputation Management - Term Paper
Importance of Reputation Management
For this assignment write a 2 page paper in APA format (plus cover sheet and reference page) that discusses the importance of reputation management in relation to an organization's credibility. If a PR person only has their credibility to offer and is only as good as his or her deserved reputation, how can social media help or harm that reputation?
What is Reputation and why is It Important?
o Corporate Reputation is estimated to be worth about 4 to 5 percent of sales per year.
o Reputation is the most valuable asset entrusted to a CEO by the board and shareholders.
o...
Website:
http://www.termpaperwarehouse.com
Related topics : why a good corporate reputation is important to your organization / corporate reputation management strategy / social media reputation management / social media and reputation management / importance of reputation management
Reputation - Wikipedia
Main article: Reputation management
Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management . The public relations industry is growing due to the demand for companies to build corporate credibility and hence reputation. [1] Incidents which damage a company's...
Date: 2017-03-01 01:14:16
Website:
https://en.wikipedia.org
Related topics : online reputation management company / personal online reputation management companies / online reputation companies / online reputation management companies / web reputation management company
Corporate Image - benefits, Importance of corporate image ...
Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ...
Website:
http://www.referenceforbusiness.com
Related topics : managing corporate image and reputation / corporate image reputation / corporate identity and reputation / corporate reputation management strategy / companies with good corporate reputation
The Cost of a Bad Reputation | ReputationManagement.com
The Cost of a Bad Reputation
Staff June 25, 2015
the cost of a bad reputation https://www.flickr.com/photos/nicmcphee/
What's the cost of a bad reputation? For United Airlines, one incident rang up at about $180 million.
After the airline damaged his guitar and refused to pay for it -- even though he witnessed them manhandling it -- musician David Caroll wrote a song, United Breaks Guitars . It...
Website:
https://www.reputationmanagement.com
Related topics : companies with good corporate reputation / bad corporate reputation / fix bad online reputation / bad online reputation examples / bad reputation review
Why Information Security Training and Awareness Are Important
Creating an information security and privacy awareness and training program is not a simple task. It is often a frustrating task. It is often a challenging task. And many times, unfortunately, it is often a thankless task. However, providing your personnel with the security and privacy information they need, and ensuring they understand and follow the requirements, is an important component of...
Date: 2015-11-11 16:04:29
Website:
http://www.infosectoday.com
Related topics : why a good corporate reputation is important to your organization / corporate reputation management strategy / importance of good corporate reputation / corporate reputation management case study / corporate reputation risk
Valuing corporate social responsibility: McKinsey Global ...
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Environmental, social, and governance programs create shareholder value, most executives believe, but neither CFOs nor professional investors fully include that when evaluating business projects or companies.
The perceived importance of corporate environmental, social, and governance programs has soared in recent years, as executives, investors, and regulators have grown...
Website:
http://www.mckinsey.com
Related topics : business network for corporate social responsibility / corporate social responsibility network / social network programming / social professional network / creating a social network
How to build a reputation as a top employer - Aon
How To Build A Reputation As A Top Employer
June 16th, 2016
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Overview
Today's workforce is becoming increasingly multi-generational, multi-ethnic and global. At the same time, growing skills shortages have become a worldwide management concern. To attract, retain and engage top talent, organizations have to work harder than ever to build employer brands that differentiate their...
Website:
http://www.theonebrief.com
Related topics : corporate reputation management living the brand / why a good corporate reputation is important to your organization / business network for corporate social responsibility / corporate social responsibility network / top rated reputation management companies
Doing Good Is Good for Business -- Corporate Social ...
Corporate social responsibility (CSR) is no longer an obligation that corporations feel they need to take on, but has become central to the operations of many of the best companies today. In 2012, I explored the way businesses thought about philanthropy and today I will provide an update on new trends emerging and on how companies are redefining their CSR platforms.
The Committee Encouraging...
Date: 2017-03-10 06:37:26
Website:
http://www.huffingtonpost.com
Related topics : corporate social responsibility and marketing / corporate trends in social media marketing / social media management company business plan / corporate social marketing / companies with good corporate reputation
5 reasons you need an online reputation management ...
Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness.
If you are a business owner, I'm sure you know that having a good reputation is important for business...
Website:
http://www.interactmarketing.com
Related topics : online reputation management business opportunities / start online reputation management business / online business reputation management / online reputation management strategy / online reputation management process
Rebuilding corporate reputations | McKinsey & Company
Rebuilding corporate reputations
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A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.
As governments respond to the financial crisis and its reverberations in the real economy, a company's reputation has begun to matter more now than it has in decades. Companies and industries with reputation problems...
Website:
http://www.mckinsey.com
Related topics : companies with good corporate reputation / web reputation management company / online reputation management company / online reputation management companies / reputation management company
Definition of Corporate Governance - What is Corporate ...
Definition of Corporate Governance
The definition of corporate governance most widely used is "the system by which companies are directed and controlled" (Cadbury Committee, 1992). More specifically it is the framework by which the various stakeholder interests are balanced, or, as the IFC states, "the relationships among the management, Board of Directors, controlling shareholders, minority...
Website:
http://www.applied-corporate-governance.com
Related topics : corporate reputation management definition / definition of corporate reputation / difference between ethics and corporate social responsibility in the context of marketing / companies with good corporate reputation / good corporate reputation examples
Corporate Travel Manager Job Description, Career as a ...
Education and Training: Bachelor's degree and travel agency or tourism experience
Salary: Median--$72,540 per year
Employment Outlook: Good
Definition and Nature of the Work
Corporate travel managers supervise a company's travel department, which arranges business travel for the company's employees. Small companies may employ a single individual to set up a travel budget, establish policies for...
Date: 2016-11-01 17:00:14
Website:
http://careers.stateuniversity.com
Related topics : corporate reputation management plan / corporate reputation management / why a good corporate reputation is important to your organization / companies with good corporate reputation / hotel reputation management companies
Ford South Africa failed to protect its reputation. What ...
Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some of its Kuga cars.
The global car manufacturer's local operation has been forced to recall more than 4 000 Kuga Ecoboost 1.6 litre models manufactured between December 2012 and February 2014. Ford South Africa's CEO Jeff Nemeth announced the recall after over 40 cases of engine fires...
Website:
http://theconversation.com
Related topics : top reputation management companies / top online reputation management companies / reputation management company / online reputation management company / reputation management companies
Why Reputational Risk Is a Strategic Risk - Risk ...
Why Reputational Risk Is a Strategic Risk
In today's risk-filled business environment, it can be hard for executives to have confidence that their plans and strategies will play out as expected. A big reason is that strategic risks --those that either affect or are created by business strategy decisions--can strike more quickly than ever before, hastened by rapid-fire business trends and...
Website:
http://deloitte.wsj.com
Related topics : reputational risk management / corporate reputation risk / reputational risk / top rated reputation management companies / top reputation management companies
Corporate Social Strategy by Bryan W. Husted - cambridge.org
References
Book description
Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will...
Website:
https://www.cambridge.org
Related topics : corporate reputation management strategy / corporate reputation management case study / corporate reputation management / importance of good corporate reputation / companies with good corporate reputation
Free online reputation monitoring tool - Online Reputation ...
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Website:
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Professional | Reputation Marketing - Reputation Management
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Gadook Reputation Management
Never has it been more important to understand the power of having, maintaining and developing a strong online presence. Never has a simple Google search been able to tell us more about a person, who they are, what they do, and why they matter. We no longer need just to worry about what people see and hear about us face-to-face but we also need to consider our...
Website:
https://gadook.com
Related topics : personal online brand reputation management / online brand reputation management services / reputation management personal branding / online brand reputation management / professional reputation management
10 Online Reputation Management Tips for Businesses | CIO
10 Online Reputation Management Tips for Businesses
When people search for your business, they should ideally find your company website, your social media accounts and positive posts on review sites. These 10 tips will help your efforts to achieve that lofty goal.
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CIO | Aug 27, 2012 8:00 AM...
Website:
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Related topics : personal online reputation management tips / online brand reputation management services / online reputation management business opportunities / online business reputation management / social media online reputation management
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