Selected articles for topic: explain concept of social marketing
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Societal marketing concept explained
The societal marketing concept was an offshoot of the marketing concept wherein an organization believes in giving back to the society by producing better products targeted towards society welfare. Some have questioned whether the marketing concept is an appropriate philosophy in an age of environmental deterioration, resource shortages, explosive population growth, world hunger and poverty, and...
Date: 2017-03-10 05:32:50
What is social marketing? - Best practice in social ...
Social marketing uses a range of techniques and approaches, commonly known as a 'marketing mix', to change people's behaviour in a clearly defined and positive way. Its aim is to achieve a particular 'social good', rather than commercial benefits - even though it uses many of the same methods as commercial advertising and marketing.
However, social marketing can also use techniques that are not...
Related topics : national social marketing centre benchmark criteria / national social marketing centre nsmc / national centre social marketing / social marketing best practices / differences between social marketing and commercial marketing
Integrating Quantitative and Qualitative Methods in Social ...
Integrating Quantitative and Qualitative Methods in Social Marketing Research
by Nedra Kline Weinreich
Traditionally, research in the field of health promotion has followed in the footsteps of its "older brother," medicine. However, the reductionistic model of disease causation cannot adequately describe the complex mechanisms that influence health behavior. Social marketers working...
Date: 2010-12-07 10:20:00
Related topics : advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research / advantages of using social media for market research
Corporate Social Responsibility A Tool For Marketing ...
Corporate Social Responsibility A Tool For Marketing Strategy Commerce Essay
23rd March, 2015
This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.
The guideline explains how to prepare your paper in printer-ready format for the International Scientific Conference of the Romanian German-University of...
Date: 1970-01-01 00:00:00
Related topics : business network for corporate social responsibility / concept of social responsibility marketing and how it impacts both companies and consumers / social responsibility marketing concept / corporate social responsibility and ethics in marketing / corporate social responsibility used as marketing tool
Barriers and Benefits: Changing Behavior Through Social ...
Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the "red soap" throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key...
Date: 2017-03-10 07:06:57
Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior pdf / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / community based social marketing steps
10 Places to Find Free Marketing Courses Online - Study.com
10 Places to Find Free Marketing...
10 Places to Find Free Marketing Courses Online
Marketing can be any way in which entrepreneurs and businesses seek to inform potential customers about their products. Here are some great free online resources to learn about marketing.
Show me popular schools
Online Marketing Courses for Credit
Free online marketing courses employ media such as videos, audio...
Marketing Chapter 1 Flashcards - Create, Study and Share ...
The selling concept reflects an inside-out philosophy, while the marketing concept takes an outside-in perspective. The selling concept is typically practiced when an organization is marketing products or services that buyers do not normally think of purchasing, such as insurance or blood donation. Aggressive selling focuses on creating sales transactions rather than on building long-term...
Related topics : example of social marketing concept / focusing the concept of social marketing / explain concept of social marketing / social network marketing companies / definition of social marketing concept
Social Media Marketing Tutorial - Tutorials for Kanban ...
Social Media Marketing is the activity of driving website traffic through social media sites. This is a brief tutorial that explains how you can use popular social media platforms such as Facebook, Twitter, LinkedIn, and...
Digital Marketing Archives – Marketing Teacher
Digital advertising, also known as online advertising or Internet advertising, is essentially using the online opportunity to communicate marketing messages to consumers or visitors. There are many new and emerging formats for digital advertising, although it is commonly accepted that it would include e-mail marketing, search engine marketing, social media...
Social Media Marketing - Best Insurance Policy for ...
Social Media Marketing - Best Insurance Policy for Insurance Companies
Insurance covers emotional events. You buy term insurance in case you die suddenly. You buy health insurance to help pay for your recovery. Auto insurance covers the value of your car and more in the event of a crash. Heck, there's even pet insurance for your cat. Protecting your loved ones and prized possessions - it doesn't...
Best Digital Marketing Training Institute in Hyderabad ...
Web Trainings Academy is trusted digital marketing training institute in Hyderabad, India. Established when digital marketing and internet technologies were in early stages in India. Since we started our Digital marketing institute, we focused mainly on imparting quality training in marketing. Our goal is to deliver Practical Oriented Quality Education with real-time projects.
Related topics : digital media marketing jobs in india / digital media marketing strategy / digital media marketing courses / master in digital & social media marketing / digital media marketing meaning
Social Media Services. Social Media Marketing Services UK ...
Social Media Services
If you're still holding back, telling people that you're 'too busy' to spend any time getting to grips with social media; still "getting by" on the business that trickles in from the newspaper or the Yellow Pages, then you need to get your head out of the sand and start to utilise one of the latest and most valuable tools for business - We are in a social media revolution, and we don't want you to be left behind. The reality is that most businesses that are enjoying success right now are using social media services in one way or another - Making it even more important for YOU...
Related topics : social media management services pricing / social media marketing services pricing / social media management services / social media marketing services / social media services pricing uk
What is Social Exchange Theory? - Social Work Degree Guide
Social Exchange Theory?
Social Exchange Theory is an important social psychology concept that concerns social changes as a process of interactive exchanges between different people. This theory is often used within the business world to explain and analyze commercial transactions.
What is the History of the Theory?
Social Exchange Theory has strong roots in the fields of economics, sociology and...
Related topics : social exchange theory relationship marketing / exchange theory social marketing / example of social marketing concept / explain concept of social marketing / focusing the concept of social marketing
The art of business relationships through social media
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"Ah, relationships," moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, "Who needs them." The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This...
Related topics : social media networks are changing our way of having relationships / benefits of using social media for business / social media networking sites business / companies that use social media effectively / social media management company for small business
Chapter 8: Rapid Rural Appraisal - Food and Agriculture ...
Rapid Rural Appraisal (RRA) methodology owes much of its early development to Farming Systems Research and Extension as promoted by the Consultative Group on International Agricultural Research Centers (CGIAR). RRA was developed in response to the disadvantages of more traditional research methods, including: the time taken to produce results, the high cost of formal surveys and the low levels of...
CAM Diploma in Digital Marketing - Marketing Tom Media
CAM Diploma in Digital Marketing
July 2016 Assessment: 100% Pass Rate (all modules). 50% A's & 50% B's
April 2016 Assessment: 100% Pass Rate (all modules). 50% A's & 40% B's
According to Mondo , "The demand for digital marketing professionals is surging, and will rise 38% this year". So, now is the time to sharpen up your digital skills with a recognised qualification. We are one of the...
What Is Social Network Theory? - LoveToKnow
Social Network Theory is the study of how people, organizations or groups interact with others inside their network. Understanding the theory is easier when you examine the individual pieces starting with the largest element, which is networks, and working down to the smallest element, which is the actors.
In some ways, networks can be thought of as neighborhoods, since...
Date: 2017-03-09 12:28:36
Related topics : the small world theory of social network / social network theory / actor social network / social media networks are changing our way of having relationships / using social networks for marketing
What is rational choice theory (RCT)? definition and ...
Attempts to explain all (conforming and deviant) social phenomenon in terms of how self-interested individuals make choices under the influence of their preferences. It treats social exchange as similar to economic exchange where all parties try to maximize their advantage or gain , and to minimize their disadvantage or loss....
Related topics : explain concept of social marketing
Using Social Media for Internal Communications
Marketing By Chelsea Varney on January 17th 2014
When discussing communications within a business, many would start by thinking about the kind of marketing and PR communications so important in brand promotion.
Things like press releases, email campaigns and blogs are some of the main examples which spring to mind.
However, often overlooked is the internal communications which must...
Related topics : companies that use social media marketing effectively / social media internal communications / marketing communications social media / companies that use social media effectively / using social media marketing
Case Study : Business and Marketing Strategy of Nike
Case Study : Business and Marketing Strategy of Nike
Nike is a sports brand that has builds its reputation over the years. May it be a school-going child who plays a sport or a professional athlete; everyone would want to wear it. If you conduct a survey that how many of the people own something from the nearest Nike store then the majority of them will respond positively that they have...
Date: 2017-03-10 10:07:21
Related topics : social network marketing strategies / social media marketing strategy example / social media marketing strategy for schools / social media marketing strategies / social media marketing strategy
Marketing Strategy - Marketing Resources - marketingprofs.com
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The Infinite Story Loop: How to Create Amazing Stories for Marketing
Broadcast on Mar 7, 2017 with John Lane, Hannah Hamza
Join us for this free seminar where we'll detail some of the timeless elements of storytelling that you can employ to create better marketing. We'll answer the...
Related topics : social media marketing seminars 2015 / 10 steps to a successful social media marketing strategy / social marketing seminars 2015 / social media marketing strategy steps / new media marketing strategies
Social information processing (theory) - Wikipedia
Social information processing theory focuses on the social processes that occur when two or more people are engaged in communication, similar to theories such as social presence theory , social penetration theory , and uncertainty reduction theory . What makes SIP different from these theories is its distinct focus on communication mediated solely by information and communications technologies ....
Date: 2017-02-23 12:45:00
Related topics : identity social networks and online communication / examples of social responsibility theory of media / social responsibility theory of media / social exchange theory relationship marketing / social cognitive theory media
Social actions - Wikipedia
Max Weber[ edit ]
The basic concept was primarily developed in the non-positivist theory of Max Weber to observe how human behaviors relate to cause and effect in the social realm. For Weber, sociology is the study of society and behavior and must therefore look at the heart of interaction. The theory of social action, more than structural functionalist positions, accepts and assumes that humans...
Date: 2017-02-21 15:21:24