Website: http://www.social-marketing.com
Rank: 213 / 692
3 selected articles
Integrating Quantitative and Qualitative Methods in Social ...
Integrating Quantitative and Qualitative Methods in Social Marketing Research
by Nedra Kline Weinreich
Introduction
Traditionally, research in the field of health promotion has followed in the footsteps of its "older brother," medicine. However, the reductionistic model of disease causation cannot adequately describe the complex mechanisms that influence health behavior. Social marketers working...
Date: 2010-12-07 10:20:00
Related topics : advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research / advantages of using social media for market research
Research In the Social Marketing Process
Research in the Social Marketing Process
by Nedra Kline Weinreich
[Note: This article was written in 1992 and is somewhat out of date at this point, though the concepts are still applicable.]
The social marketing approach differs greatly from how public health agencies have typically gone about developing programs or materials. In the past, health educators often focused on providing information...
Date: 2006-12-29 12:16:30
Related topics : research articles on social marketing / social marketing research / social marketing strategies for changing public behavior / social marketing program / social marketing plan steps
Social Marketing University Online Training - Weinreich ...
Learn how to build a social marketing strategy with Nedra Kline Weinreich at your own convenience.
Are you looking for an approach to creating real health or social change that has been proven to work in communities around the world?
Has your organization or funder directed you to create a social marketing program, but you're not sure where to start?
If you work in the public or social sector, you are likely charged with the massive task of tackling complex problems with minuscule...
Date: 2016-05-18 23:12:30
Related topics : social marketing strategies for changing public behavior / social marketing strategies / social marketing program / social marketing online course / social marketing training
3 Resources