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Digital Marketing Archives – Marketing Teacher

Digital Advertising

Digital Advertising

Digital advertising, also known as online advertising or Internet advertising, is essentially using the online opportunity to communicate marketing messages to consumers or visitors. There are many new and emerging formats for digital advertising, although it is commonly accepted that it would include e-mail marketing, search engine marketing, social media...

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Related topics : digital media marketing meaning / digital media marketing plan / digital media marketing strategy / digital media marketing courses / online media marketing and advertising magazine

Digital Marketing Communications.

Digital marketing communications are essentially the digital marketing equivalent of the traditional marketing communications mix. Traditionally the off-line world would employ a marketing communications mix which included public relations, advertising , sponsorship, personal selling , direct marketing , and sales promotion (amongst other tools such as exhibitions, trade shows and so on).


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Related topics : internet advertising and social media as a marketing communication tool / search engine marketing social media / marketing communications media mix / free social media marketing online course / digital media marketing courses

Marketing Environment Archives

7. Omnibus Studies

1.0 Interviews.

This is the technique most associated with marketing research. Interviews can be telephone, face-to-face, or over the Internet.

1.1 Telephone Interview.

Telephone ownership is very common in developed countries. It is ideal for collecting data from a geographically dispersed sample. The interviews tend to be very structured and tend to lack depth. Telephone...

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Related topics : social and cultural environment in international marketing / cultural and social environment on international marketing / marketing communications media mix / social marketing health care examples / examples of social and cultural environment in marketing

Promotion - Marketing Teacher

marketing communications process

The elements of the promotions mix are integrated to form a coherent campaign. As with all forms of communication, the message from the marketer follows the 'communications process' as illustrated above. For example, a radio advert is made for a car manufacturer. The car manufacturer (sender) pays for a specific advert with contains a message specific to a target...

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Related topics : advertising internet marketing media online / online media marketing and advertising magazine / online media marketing and advertising / online media marketing & advertising / direct marketing media plan

Direct Marketing

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Direct Marketing

Direct Marketing

What is Direct Marketing?

Direct marketing is a channel free approach to distribution and/or marketing communications. So a company may have a strategy of dealing with its customers 'directly,' for example banks (such as CityBank) or computer manufacturers (such as...

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Related topics : direct marketing media channels / direct marketing media tools / direct marketing media strategy / direct marketing media / marketing direct magazine

What is International Marketing?

What is International Marketing?

What is International Marketing?

Introduction to International Marketing

International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term. For the purposes of this lesson on international...

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Related topics : marketing international / marketing definition / marketing mix

Marketing Teacher's Lesson Store

Digital Marketing

Therefore digital marketing by its very nature is one aspect of an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, digital marketing has its own ...

Digital Marketing Situation Analysis

The situation...

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Related topics : marketing digital / marketing international

Introduction to Marketing Communications

Integrated marketing communications see the elements of the communications mix 'integrated' into a coherent whole. This is known as the marketing communications mix, and forms the basis of a marketing communications campaign.

How does marketing communications fit in? Marketing communications is 'promotion' from the marketing mix.

Why are marketing communications 'integrated?' Integrated means combine or amalgamate, or put simply the jigsaw pieces that together make a complete picture. This is so that a single message is conveyed by all marketing communications. Different messages confuse your customers and damage...

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Related topics : marketing mix

Introduction to Marketing Research


Market research and marketing research are often confused. 'Market' research is simply research into a specific market. It is a very narrow concept. 'Marketing' research is much broader. It not only includes 'market' research, but also areas such as research into new products , or modes of distribution such as via the Internet. Here are a couple of definitions:

The Marketing research...

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Related topics : marketing definition