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Alcohol social marketing - Toolkit (2009) - Social ...

What is higher risk drinking?

Higher risk drinkers (previously called harmful drinkers) are:

Men who regularly consume over 50 units of alcohol per week

Women who regularly consume over 35 units of alcohol per week

Men drinking between 22 and 49 units per week and women drinking between 15 and 34 units per week are at an increasing risk of alcohol-related illness (previously called hazardous...  [more...]

22 Articles (and 2 Videos) for this topic

 
 

Marketing Mix And The 4Ps Lesson

Marketing Mix Product

Product is part of the marketing mix because it is the item offered for sale so its features and design need careful consideration. Whether the firm is manufacturing the product or purchasing the product for resale, they need to determine what product features will appeal to their target market. When an organisation is considering introducing a product into a market, they...

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Date: 2017-01-07 02:00:09
Website: http://learnmarketing.net

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The Marketing Mix (The 4 P's of Marketing) - QuickMBA

  QuickMBA  /  Marketing  / Marketing Mix

The Marketing Mix

(The 4 P's of Marketing)

The major marketing management decisions can be classified in one of the following four categories:

Product

Place (distribution)

Promotion

These variables are known as the marketing mix or the 4 P's of marketing. They are the variables that marketing managers can control in order to best satisfy customers in...

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Website: http://www.quickmba.com

Related topics : marketing communications media mix / marketing mix / marketing communications and media management / media marketing manager / media marketing and distribution

Marketing Theories - The 7P's of the Marketing Mix

Marketing Theories - The Marketing Mix - From 4 P's to 7 P's

Visit our Marketing Theories Page  to see more of our marketing buzzword busting blogs. 

Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. One example of this evolution has been the fundamental changes to the...

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Website: http://www.professionalacademy.com

Related topics : marketing communications media mix / marketing mix / 4 p's of marketing social media / free social media marketing tool / 4 p of social marketing example

Introduction to Marketing Communications

Integrated marketing communications see the elements of the communications mix 'integrated' into a coherent whole. This is known as the marketing communications mix, and forms the basis of a marketing communications campaign.

How does marketing communications fit in? Marketing communications is 'promotion' from the marketing mix.

Why are marketing communications 'integrated?' Integrated means combine or amalgamate, or put simply the jigsaw pieces that together make a complete picture. This is so that a single message is conveyed by all marketing communications. Different messages confuse your customers and damage...

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Website: http://www.marketingteacher.com

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Marketing mix modeling - Wikipedia

Marketing mix modeling is an analytical approach that uses historic information, such as syndicated point-of-sale data and companies' internal data, to quantify the sales impact of various marketing activities. Mathematically, this is done by establishing a simultaneous relation of various marketing activities with the sales, in the form of a linear or a non-linear equation, through the...

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Date: 2017-02-26 23:18:54
Website: https://en.wikipedia.org

Related topics : social media marketing revenue model / companies that use social media marketing effectively / marketing mix / social marketing model definition / social marketing model

Marketing Mix Definition - 4Ps & 7Ps of the Marketing Mix

Here are some of the questions that you should answer in developing your distribution strategy:

Where do your clients look for your service or product?

What kind of stores do potential clients go to? Do they shop in a mall, in a regular brick and mortar store, in the supermarket, or online?

How do you access the different distribution channels?

How is your distribution strategy different from...

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Website: http://marketingmix.co.uk

Related topics : marketing communications media mix / marketing mix / social media promotion strategy / social marketing model definition / social media online marketing

Marketing Communications Mix - Multimedia Marketing

Marketing Communications Mix imran 2016-03-24T23:58:15+00:00

Marketing Communications Mix

Marketing Communications Mix Theory

How do we communicate in the Marketing Communications Mix? How do customers process information? There are many models and theories. Let's take a brief look at some of them.

Simple�Marketing Communications Mix models show a sender sending a message to a receiver who...

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Website: http://multimediamarketing.com

Related topics : marketing communications media mix / integrated marketing communications media / marketing communications media planning / marketing communications and media management / marketing communications new media

Marketing Environment Archives

7. Omnibus Studies

1.0 Interviews.

This is the technique most associated with marketing research. Interviews can be telephone, face-to-face, or over the Internet.

1.1 Telephone Interview.

Telephone ownership is very common in developed countries. It is ideal for collecting data from a geographically dispersed sample. The interviews tend to be very structured and tend to lack depth. Telephone...

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Website: http://www.marketingteacher.com

Related topics : social and cultural environment in international marketing / cultural and social environment on international marketing / marketing communications media mix / social marketing health care examples / examples of social and cultural environment in marketing

The marketing mix - Creating value through the marketing ...

Page 2: The marketing mix

The Chartered Institute of Marketing describes the term marketing as the process:

'Responsible for identifying, anticipating and satisfying consumers requirements profitably.'

This places consumers at the heart of every organisation. The marketing mix is often referred to as the four Ps. It involves creating a unique blend of the right product, sold at the right price, in the right place, using the most suitable methods of promotion.

A marketing mix...

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Website: http://businesscasestudies.co.uk

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Marketing Mix Modeling - decisionanalyst.com

A second reason for the growing interest in marketing mix modeling is the proliferation of new media (i.e., new ways to spend the marketing budget), including the Internet, online communities, search engines, event marketing, sports marketing, viral marketing, cell phones, and text messaging, etc. No one knows how to accurately measure the potential value of these many new ways to spend one's...

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Date: 2017-03-10 11:13:23
Website: https://www.decisionanalyst.com

Related topics : advertising internet marketing media online / online media marketing and advertising / online media marketing & advertising / media advertising and marketing / marketing mix

The 4 P’s of Marketing – The Marketing Mix strategies ...

Themes

The 4 P's of Marketing - The Marketing Mix strategies

The term "marketing mix" was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address. This is one of the preliminary knowledge every marketer must have and is considered to be the basics of every marketing theory, which emerged henceforth.

The basic major marketing management decisions can be...

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Website: http://www.business-fundas.com

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Business Case Studies by Topic - Marketing

Meeting customers' needs in growth markets - online gaming

Edition 10: As a result of carefully reading the Case Study, students should be able to: explain how broadband meets customers' need for speed, identify key segments in the gaming market, explain how BT has developed a marketing mix for broadband gaming.

Re-focussing a company's culture and marketing mix

Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the cultural change brought about at Argos to boost...

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Website: http://businesscasestudies.co.uk

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North Star Marketing - Marketing Consulting Burlington NC

Marketing Calendar

Services Framework

Whether you're considering outsourcing a single project or engaging a long-term strategic partner for ongoing marketing support, North Star can help.

Single Projects

Many of our projects focus on a single deliverable - logo design, web development, brochure layout, search engine optimization, pay-per-click management, etc. However, even though we're...

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Website: http://www.northstarmarketing.com

Related topics : online media marketing strategy / search engine marketing social media / online media marketing plan / social media marketing campaign plan / social media marketing plan

Marketing Mix Modeling | Marketing Management Analytics

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What We Do

We help our clients measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for them.

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Commercial Effectiveness

Commercial Effectiveness

A Commercial Effectiveness analysis integrates ALL relevant investment related data...

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Website: http://mma.com

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Marketing Communications - Meaning and its Process

Marketing communications is essentially a part of the marketing mix. The marketing mix defines the 4Ps of marketing and Promotion is what marketing communications is all about. It is the message your organization is going to convey to your market. You need to be very particular about different messages you are going to convey through different mediums.

Traditionally printed marketing was the...

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Date: 2016-09-10 06:30:24
Website: http://managementstudyguide.com

Related topics : integrated marketing communications media / marketing communications media mix / marketing communications media / media marketing & communications / integrated media marketing

E. Jerome McCarthy - Wikipedia

Education[ edit ]

McCarthy received his Bachelor of Science degree in 1950 from Northwestern University . He received his Master of Arts in 1954 [4] and his PhD in 1958 from the University of Minnesota . [5] His doctoral dissertation was An Analysis of the Use of Marketing Research in Product Development. [6]

Early career[ edit ]

He was a professor of the College of Commerce at the University of...

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Date: 2017-03-09 04:18:51
Website: https://en.wikipedia.org

Related topics : four p's of social marketing mix / product social marketing / focusing the concept of social marketing / definition of social marketing concept / social marketing plan

Digital Marketing Communications.

Digital marketing communications are essentially the digital marketing equivalent of the traditional marketing communications mix. Traditionally the off-line world would employ a marketing communications mix which included public relations, advertising , sponsorship, personal selling , direct marketing , and sales promotion (amongst other tools such as exhibitions, trade shows and so on).

Digital...

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Website: http://www.marketingteacher.com

Related topics : internet advertising and social media as a marketing communication tool / search engine marketing social media / marketing communications media mix / free social media marketing online course / digital media marketing courses

Marketing Mix - NetMBA Business Knowledge Center

(The 4 P's of Marketing)

Marketing decisions generally fall into the following four controllable categories:

Product

Place (distribution)

Promotion

The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients". The...

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Website: http://netmba.com

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Alcohol social marketing - Toolkit (2009) - Social ...

What is higher risk drinking?

Higher risk drinkers (previously called harmful drinkers) are:

Men who regularly consume over 50 units of alcohol per week

Women who regularly consume over 35 units of alcohol per week

Men drinking between 22 and 49 units per week and women drinking between 15 and 34 units per week are at an increasing risk of alcohol-related illness (previously called hazardous...

Read more


Website: https://www.alcohollearningcentre.org.uk

Related topics : national social marketing centre it's our health / national social marketing centre nsmc / national social marketing centre case studies / national social marketing centre 2010 / four p's of social marketing mix

Marketing theory - Business Case Studies

Find marketing case studies. Balancing the marketing...

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Website: http://businesscasestudies.co.uk

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11 Studies Prove Digital Marketing ROI | Rutgers Business ...

New media channels have more to prove.

Many companies believe there still isn't enough data to prove return on investment (ROI) in digital marketing.

However, according to Nielsen Ad Dynamics , companies in FMCG (Fast Moving Consumer Goods) allocate 60% of media to television even though only 18% of tradition TV campaigns generate a positive ROI (source: Socialnomics ).

What does this tell you...

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Date: 2017-03-09 21:45:32
Website: http://www.business.rutgers.edu

Related topics : social media roi case study / social media marketing roi calculator / companies that use social media marketing effectively / social media marketing roi / b2b social media case studies

Internet Marketing vs. Social Media Marketing | RJ's ...

People tend to use these two terms interchangeably; however, they are not the same.  If you are not an Online marketing degree alum or have some type of Internet marketing background you might not know that they are not the same.  Social media marketing is a component of Internet Marketing.

Components of Internet Marketing

The other areas of Internet marketing, also known as online marketing,...

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Website: http://www.rjsinternetmarketing.com

Related topics : internet marketing vs social media marketing / difference between internet marketing and social media marketing / social media vs internet marketing / internet social media marketing services / social media internet marketing

Digital Marketing Archives – Marketing Teacher

Digital Advertising

Digital Advertising

Digital advertising, also known as online advertising or Internet advertising, is essentially using the online opportunity to communicate marketing messages to consumers or visitors. There are many new and emerging formats for digital advertising, although it is commonly accepted that it would include e-mail marketing, search engine marketing, social media...

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Website: http://www.marketingteacher.com

Related topics : digital media marketing meaning / digital media marketing plan / digital media marketing strategy / digital media marketing courses / online media marketing and advertising magazine

Writing a marketing plan | Business Victoria

Why you need a marketing plan

A good marketing plan will help you answer key questions about your business, and act as a reference document to help you to execute your marketing strategy. It will also help you to develop a structured approach to creating services and products that satisfy your customers' needs.

When writing a marketing plan you need to be clear about your marketing objectives and...

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Date: 2017-03-10 04:01:18
Website: http://www.business.vic.gov.au

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Retail marketing: 3.4 The marketing communication mix ...

Retail marketing

3.4 The marketing communication mix

Retailers should consider the range of communication tools that they can mix to communicate their marketing and branding messages. Advertising, sales promotion, public relations, digital marketing, direct marketing and personal selling are examples of important marketing communication tools widely used in the retail industry and other industry...

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Website: http://www.open.edu

Related topics : marketing communications media mix / marketing communications media planning / marketing communications media / media marketing & communications / direct marketing media tools

What is International Marketing?

What is International Marketing?

What is International Marketing?

Introduction to International Marketing

International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term. For the purposes of this lesson on international...

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Website: http://www.marketingteacher.com

Related topics : marketing international / marketing definition / marketing mix

Digital Marketing Agency & Company | Zoom Web Media

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Digital Marketing and Web Design Company in

US, Canada, UK and Australia

The most unique strategy, mixing all digital marketing channels to create the perfect boost for businesses. This is the ultimate customization of Digital Marketing and harbinger of the new era.

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Digital Marketing Mix

The most unique strategy, mixing all digital marketing channels to...

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Website: zoomwebmedia.com

Related topics : digital media marketing strategy / digital media marketing agency / digital media marketing meaning / digital media marketing / social media marketing optimization services

Explain the marketing concept and its importance to an ...

Explain the marketing concept and its importance to an organisation making particular reference to developing relationships with customers.

Extracts from this document...

Introduction

Explain the marketing concept and its importance to an organisation making particular reference to developing relationships with customers. Marketing consists of individual and organisational activities that...

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Website: http://www.markedbyteachers.com

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Marketing strategies and tactics | Business Victoria

Identify tactics to reach your target market

Meet and satisfy your customers needs

Small Business Victoria Understanding Marketing and Marketing for Growth workshops can help you develop a marketing action plan or refine your existing marketing plan. Find a workshop near you. 

Define your marketing strategy

An effective marketing strategy will help you to define the overall direction and goals...

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Date: 2017-03-08 04:16:25
Website: http://www.business.vic.gov.au

Related topics : social media marketing strategy steps / direct marketing media strategy / social marketing strategy steps / social media marketing strategy example / social media marketing plan steps

Key Findings from U.S. Digital Marketing Spending Survey, 2013

Marketing leaders have secured bigger budgets to define markets and attract, acquire and retain customers. Yet, increased funding is a double-edged sword. It brings new opportunities but puts more pressure on marketers to deliver and prove a return on the investments. Use our seven key findings to benchmark your marketing budgets...

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Website: http://www.gartner.com

Related topics : marketing digital / digital media marketing agency / digital media marketing meaning / digital media marketing definition / digital media marketing plan

Mailing Lists, Sales Leads, Email Marketing - Buy Email ...

US Data Corporation Email List database consists of over 80 million Consumer records and over 15 million Business records that are cleansed and updated to maximize your email broadcast results.

Email Marketing

Email Marketing Solutions from US Data Corporation

With over 270 million opted-in email addresses and over 300 selects, US Data Corporation's Email Marketing solutions offer...

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Website: http://www.usdatacorporation.com

Related topics : marketing mix / marketing direct

Social Media Marketing Agency in London | Bluesky-e

Contact Us

Social Media Marketing

With social media marketing you can enhance your brand's potential, develop and retain customers and drive profitable traffic to your website. Social media platforms like Facebook, Twitter, Google+ and Linked-In are amongst the most frequently used websites across the web. If you need to either promote an existing brand, or launch a new brand online, social media...

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Website: http://www.bluesky-e.co.uk

Related topics : social media marketing strategy example / social media marketing agency london / social media marketing plan example / social media marketing strategy steps / social media marketing strategies

What Is a Marketing Communication Mix? | Chron.com

What Is a Marketing Communication Mix?

by Neil Kokemuller

Event sponsorship can be an effective way to connect with a loyal, targeted customer base.

Ryan McVay/Lifesize/Getty Images

4 [Communication Objectives] | Marketing Communication Objectives

Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as...

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Website: http://smallbusiness.chron.com

Related topics : marketing communications media mix / integrated marketing communications media / marketing communications new media / marketing communications media / media marketing & communications

CONTACT | Media Mix Communications | MEDIA - MARKETING

Media Mix Communications

View Larger Map

Featured Work:

Three new web sites added to our Portfolio D-Patrick, Custom Recreation and Diamond Valley FCU. Check them out!

Premium Apparel Catalog Now Online This catalog features apparel, bags, caps and more. Check it out!

Premium Product Catalog Now Online This catalog features decals, magnets, stickers, signs and roll...

Read more


Website: http://mediamix1.com

Related topics : marketing communications media mix / marketing communications new media / marketing communications media planning / marketing communications media / media marketing & communications

Summary of the Marketing Mix (4Ps Model). Abstract

The Marketing Mix model (also known as the 4 P's) can be used by marketers as a tool to assist in implementing the M. strategy. M. managers use this method to attempt to generate the optimal response in the target market by blending 4 (or 5, or 7) variables in an optimal way. It is important to understand that the MM principles are controllable variables. The...

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Date: 2016-05-04 17:17:15
Website: http://www.valuebasedmanagement.net

Related topics : marketing mix / direct marketing media channels

Relationship marketing - Wikipedia

Development[ edit ]

Relationship marketing refers to an arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. This approach tries to transcend the post purchase-exchange process with a customer to make richer contact by providing a more personalised purchase, and uses the experience to create stronger ties.

From a social anthropological perspective,...

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Date: 2017-03-05 15:56:19
Website: https://en.wikipedia.org

Related topics : social exchange theory relationship marketing / organizations using social media marketing / companies that use social media marketing effectively / advantages of using social media for market research / using social media for marketing research

Bottom-Line Analytics - Social Media Strategy

by admin

For many companies, sponsorship marketing represents a major element or component of their marketing mix.  This could involve significant licensing fees to have one's brand name attached to a stadium, or for the right to be designated the "official sponsor of......, in addition to branded advertising of events and sports tournaments.  Without a doubt, event and sports marketing is big...

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Website: http://www.bottomlineanalytics.com

Related topics : measuring social media roi / social media roi metrics / companies that use social media marketing effectively / brands using social media / social media branding strategy

Digital & Social Media Marketing

Undergraduate Courses

Introduction to Digital Marketing Strategies MKTG 3721 (3 Credits)

This course explores the world of digital media marketing and how it impacts and is integrated along with our traditional marketing channels.� We will explore how the balance of power has shifted between brands and consumers.� Consumers are more active in the marketing process and in influencing how...

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Date: 2016-11-30 16:55:40
Website: http://www.umsl.edu

Related topics : social media marketing strategy example / social media marketing strategies / social media marketing strategy / digital media marketing strategy / digital media marketing courses

Market Segmentation - NetMBA

Marketing > Segmentation

Market Segmentation

Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers.

The Need for Market Segmentation

The marketing concept calls for understanding customers and satisfying their needs better than the competition. But different...

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Website: http://www.netmba.com

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Return on marketing investment - Wikipedia

Short term[ edit ]

The first, short-term ROMI, is also used as a simple index measuring the dollars of revenue (or market share, contribution margin or other desired outputs) for every dollar of marketing spend.

For example, if a company spends $100,000 on a direct mail piece and it delivers $500,000 in incremental revenue, then the ROMI factor is 5.0. If the incremental contribution margin for...

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Date: 2017-03-05 15:56:19
Website: https://en.wikipedia.org

Related topics : companies that use social media marketing effectively / media marketing terms / social media marketing business opportunity / using social media as a market research tool / social media marketing revenue model

CAM Diploma in Digital Marketing Media and Branding ...

United Arab Emirates

Level 4 CAM Diploma in Digital Marketing (Media and Branding)

This digital marketing qualification provides delegates with both the knowledge underpinning the principles of digital marketing and the skills to evaluate and integrate digital media.

Course overview

Overview 

The CAM Diploma in Digital Marketing (Media & Branding) provides students with both the knowledge underpinning the principles of digital marketing and the skills to evaluate and integrate digital media.

Entry...

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Website: http://www.marketingcollege.com

Related topics : digital media marketing courses / digital media marketing degree / digital media marketing / new media marketing course / integrated marketing communications media

PRODUCTION - MARKETING - PROMOTIONS | Media Mix Communications

Reason #1 to choose Media Mix:

We've been around since the days of afros, disco, and bell-bottom leisure suits.

In 1978, disco was tops, as Media Mix began with one lonely man and his tambourine. As time progressed, the small business developed into a full fledged rock band, banging out amazing results for its clients as a multi-department, full-service advertising and marketing...

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Date: 2015-11-10 22:29:54
Website: http://www.mediamix1.com

Related topics : marketing communications media mix / marketing communications new media / creative marketing media / marketing communications media / media marketing & communications

Integrated live marketing Summit. November 21st 2017 ...

Understanding the modern marketing mix.

Never has it been more crucial for marketers across every business sector to ensure that they understand the tech advances that are...

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Website: http://www.integratedsummit.com

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The Marketing Concept - NetMBA

Marketing > Marketing Concept

The Marketing Concept

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case.

In 1776 in The Wealth of Nations, Adam Smith wrote that the needs of producers...

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Website: http://www.netmba.com

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Online Masters in Marketing - MS Marketing Communications

Leadership & Management

Build and supervise a marketing communication team of top talent, ensuring the right people fill the right roles

Provide direction to functional units within marketing communication, ensuring each unit is aligned with overall goals

Tap into team members' natural motivators, maximizing their potential for success

Manage the daily activities and performance of employees,...

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Website: http://www.franklin.edu

Related topics : integrated marketing communications social media / using social media as a market research tool / marketing communications social media / using social media for marketing research / social media market research tool