Website: http://www.netmba.com
Rank: 690 / 692
2 selected articles
Market Segmentation - NetMBA
Marketing > Segmentation
Market Segmentation
Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers.
The Need for Market Segmentation
The marketing concept calls for understanding customers and satisfying their needs better than the competition. But different...
Related topics : marketing mix
The Marketing Concept - NetMBA
Marketing > Marketing Concept
The Marketing Concept
The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case.
In 1776 in The Wealth of Nations, Adam Smith wrote that the needs of producers...
Related topics : marketing mix
2 Resources