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Marketing Mix (4p's) - Promotion and Promotional Strategies
Communication through mass media, the firm will usually pay for this type of communication.
Public Relations
Developing a positive relationship between the organisation and the media and the public. Good public relationships involves not only creating favourable publicity through the media but also involves minimising the impact of negative situations.
Sales Promotion
Promotions designed to...
Date: 2016-06-21 12:32:07
Related topics : social media promotion strategy / social media promotion mix / social media marketing strategy for schools / social media marketing strategy example / advantages of social media marketing strategy
Marketing Mix And The 4Ps Lesson
Marketing Mix Product
Product is part of the marketing mix because it is the item offered for sale so its features and design need careful consideration. Whether the firm is manufacturing the product or purchasing the product for resale, they need to determine what product features will appeal to their target market. When an organisation is considering introducing a product into a market, they...
Date: 2017-01-07 02:00:09
Related topics : marketing mix
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