Website: http://multimediamarketing.com

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2 selected articles

Integrated Marketing Communications - Multimedia Marketing

Integrated Marketing Communications MMC 2016-03-24T23:47:27+00:00

Integrated Marketing Communications

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.

At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work...

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Related topics : integrated marketing communications media / marketing communications media mix / marketing communications and media management / marketing communications media planning / marketing communications new media

Marketing Communications Mix - Multimedia Marketing

Marketing Communications Mix imran 2016-03-24T23:58:15+00:00

Marketing Communications Mix

Marketing Communications Mix Theory

How do we communicate in the Marketing Communications Mix? How do customers process information? There are many models and theories. Let's take a brief look at some of them.

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Related topics : marketing communications media mix / integrated marketing communications media / marketing communications media planning / marketing communications and media management / marketing communications new media