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Marketing Theory of Exchange - Strategic-Planet
Back in 1975 a chap called Bagozzi introduced the Marketing Theory of Exchange that has become essential to all elements of marketing research and practice. He posited that there were three types of exchange: Restricted, General and Complex. What we are going to now do is see how it relates to social marketing.
The first, 'Restricted Exchange' (see figure 1) refers to a two party reciprocal relationship and is the classical customer (A) to salesman (B) association or in the context of social marketing the targeted individual and the social marketing organisation.
Figure 1: Bagozzi's Restricted...
Related topics : social exchange theory relationship marketing / exchange theory social marketing / health promotion social marketing theory / marketing social research association / research articles on social marketing
What is Social Exchange Theory? - Social Work Degree Guide
Social Exchange Theory?
Social Exchange Theory is an important social psychology concept that concerns social changes as a process of interactive exchanges between different people. This theory is often used within the business world to explain and analyze commercial transactions.
What is the History of the Theory?
Social Exchange Theory has strong roots in the fields of economics, sociology and...
Related topics : social exchange theory relationship marketing / exchange theory social marketing / example of social marketing concept / explain concept of social marketing / focusing the concept of social marketing
Impact of Social Marketing in the Prevention of Childhood ...
Social marketing benchmark criteria
Across the literature and increasingly in practice, interventions are being described as forms of social marketing. The National Social Marketing Centre is an organization based in the United Kingdom (UK) and established by the UK government in 2006. One of its focuses is to avoid the risk of work being simply...
Related topics : national social marketing centre benchmark criteria / national social marketing centre it's our health / national social marketing centre 2006 / national social marketing centre address / social marketing strategies for changing public behavior
Relationship marketing - Wikipedia
Development[ edit ]
Relationship marketing refers to an arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. This approach tries to transcend the post purchase-exchange process with a customer to make richer contact by providing a more personalised purchase, and uses the experience to create stronger ties.
From a social anthropological perspective,...
Date: 2017-03-05 15:56:19
Related topics : social exchange theory relationship marketing / organizations using social media marketing / companies that use social media marketing effectively / advantages of using social media for market research / using social media for marketing research
Barriers and Benefits: Changing Behavior Through Social ...
Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the "red soap" throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key...
Date: 2017-03-10 07:06:57
Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior pdf / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / community based social marketing steps
Social information processing (theory) - Wikipedia
Social information processing theory focuses on the social processes that occur when two or more people are engaged in communication, similar to theories such as social presence theory , social penetration theory , and uncertainty reduction theory . What makes SIP different from these theories is its distinct focus on communication mediated solely by information and communications technologies ....
Date: 2017-02-23 12:45:00
Related topics : identity social networks and online communication / examples of social responsibility theory of media / social responsibility theory of media / social exchange theory relationship marketing / social cognitive theory media
What Drives Customer Relationship Value in Business-to ...
What Drives Customer Relationship Value in Business-to-Business Exchanges?
Robert W. Palmatier, 2007, 07-118
Related Topics: Customer Relationships and Experiences Â |Â Organizational Buying Behavior
In this report, author Palmatier integrates social network theory and social exchange theory to develop a model that explores three drivers of customer relationship value: relational quality...
The art of business relationships through social media
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"Ah, relationships," moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, "Who needs them." The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This...
Related topics : social media networks are changing our way of having relationships / benefits of using social media for business / social media networking sites business / companies that use social media effectively / social media management company for small business
Influencer marketing - Wikipedia
Influence[ edit ]
Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini 's book Influence: Science and Practice.  In the context of Influencer Marketing, influence is less about argument and coercion to a particular point of view, and more about loose interactions between various parties in a...
Date: 2017-03-05 15:56:19
Related topics : companies that use social media marketing effectively / using social media as a market research tool / using social media for marketing research / social media influence rating / organizations using social media marketing
PhD Curriculum, Doctoral Program - The Paul Merage School ...
The Paul Merage School of Business doctoral program coursework in Phase I will consist of both Area- and School-wide courses. The area faculty determine the area's course requirements. Students have the opportunity to choose from an array of available courses offered through the Merage School, UC Irvine department schools or at other UC campuses as part of the...
Related topics : using social media to conduct market research / using social media as a market research tool / social media marketing for business schools / using social media for marketing research / social media market research tool
Jon Kleinberg's Homepage - Cornell University
I. Kloumann, L. Adamic, J. Kleinberg, S. Wu. The Lifecycles of Apps in a Social Ecosystem. Proc. 24th International World Wide Web Conference, 2015.
J. Cheng, L. Adamic, A. Dow, J. Kleinberg, J. Leskovec. Can Cascades Be Predicted? Proc. 23rd International World Wide Web Conference, 2014.
See also the Facebook Data Science blog post about this work.
L. Backstrom, J. Kleinberg, L. Lee, C....
Related topics : aaai conference on weblogs and social media / social network analysis conference 2009 / social network conference / social media in government conference 2014 / social media for government conference 2012
Social actions - Wikipedia
Max Weber[ edit ]
The basic concept was primarily developed in the non-positivist theory of Max Weber to observe how human behaviors relate to cause and effect in the social realm. For Weber, sociology is the study of society and behavior and must therefore look at the heart of interaction. The theory of social action, more than structural functionalist positions, accepts and assumes that humans...
Date: 2017-02-21 15:21:24
Global marketing - Wikipedia
Worldwide competition[ edit ]
One of the product categories in which global competition has been easy to track in U.S. is automotive sales. The increasing intensity of competition in global markets is a challenge facing companies at all stages of development in international markets. As markets open up, and become more integrated, the pace of change accelerates, technology shrinks distances...
Date: 2017-03-05 15:56:19
Related topics : social and cultural factors affecting international marketing / social and cultural factors in international marketing / media marketing intern / marketing international / companies that use social media marketing effectively