What is social marketing? - Best practice in social ...

Social marketing uses a range of techniques and approaches, commonly known as a 'marketing mix', to change people's behaviour in a clearly defined and positive way. Its aim is to achieve a particular 'social good', rather than commercial benefits - even though it uses many of the same methods as commercial advertising and marketing.

However, social marketing can also use techniques that are not...

Website: https://www.alcohollearningcentre.org.uk

Related topics : national social marketing centre benchmark criteria / national social marketing centre nsmc / national centre social marketing / social marketing best practices / differences between social marketing and commercial marketing

Impact of Social Marketing in the Prevention of Childhood ...

Social marketing benchmark criteria

Across the literature and increasingly in practice, interventions are being described as forms of social marketing. The National Social Marketing Centre is an organization based in the United Kingdom (UK) and established by the UK government in 2006. One of its focuses is to avoid the risk of work being simply...

Website: http://advances.nutrition.org

Related topics : national social marketing centre benchmark criteria / national social marketing centre it's our health / national social marketing centre 2006 / national social marketing centre address / social marketing strategies for changing public behavior

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