Selected articles for topic: exchange theory social marketing
→ 24 articles
Check also 1 Videos for this topic
International Social Marketing Association (iSMA) - About ...
En savoir plus
Research proves that we can use the power of marketing to bring about socially beneficial changes. The iSMA is dedicated to doing just that.
Description de l'entreprise
The International Social Marketing Association advances social marketing research, teaching, and practice throughout the world. We develop and coordinate projects that will benefit social marketers worldwide.
Related topics : international social marketing association isma / marketing social research association / social marketing model in health promotion / health promotion social marketing theory / using social networks for marketing
Marketing Theory of Exchange - Strategic-Planet
Back in 1975 a chap called Bagozzi introduced the Marketing Theory of Exchange that has become essential to all elements of marketing research and practice. He posited that there were three types of exchange: Restricted, General and Complex. What we are going to now do is see how it relates to social marketing.
The first, 'Restricted Exchange' (see figure 1) refers to a two party reciprocal relationship and is the classical customer (A) to salesman (B) association or in the context of social marketing the targeted individual and the social marketing organisation.
Figure 1: Bagozzi's Restricted...
Related topics : social exchange theory relationship marketing / exchange theory social marketing / health promotion social marketing theory / marketing social research association / research articles on social marketing
What is Social Exchange Theory? - Social Work Degree Guide
Social Exchange Theory?
Social Exchange Theory is an important social psychology concept that concerns social changes as a process of interactive exchanges between different people. This theory is often used within the business world to explain and analyze commercial transactions.
What is the History of the Theory?
Social Exchange Theory has strong roots in the fields of economics, sociology and...
Related topics : social exchange theory relationship marketing / exchange theory social marketing / example of social marketing concept / explain concept of social marketing / focusing the concept of social marketing
Social Marketing Basics Nancy Hoddinott Manager, Social ...
Presentation is loading. Please wait.
Social Marketing Basics Nancy Hoddinott Manager, Social Marketing NS Health Promotion.
Published by Ireland Gellatly Modified about 1 year ago
Presentation on theme: "Social Marketing Basics Nancy Hoddinott Manager, Social Marketing NS Health Promotion."-- Presentation transcript:
1 Social Marketing Basics Nancy Hoddinott...
Related topics : focusing the concept of social marketing / concept of social media marketing / social marketing health communication / 12 steps to social media marketing success / social media marketing campaign plan
Social marketing - Wikipedia
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.
Social marketing applies a "customer oriented" approach and uses the concepts...
Date: 2017-03-05 15:56:19
Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler
Sydney 2015 | World Social Marketing Conference
The 2015 World Social Marketing Conference will host a large exhibition with relevant and interesting exhibits. Contact us for more information about this unique opportunity for your organisation.
Following the incredibly successful World Social Marketing Conference in Toronto 2013 we are delighted to announce, with the help of all our supporters and sponsors, that the 4th World Social Marketing...
What is social marketing? | The NSMC
These benchmark criteria are not just a tick-box checklist, but concepts that work together to make social marketing programmes more effective. For more information, download our� Big pocket guide to social marketing .
1: Clear behavioural goals�
Influence specific behaviours, not just knowledge, attitudes and beliefs.�
Set clear, specific, measurable and time-bound...
Date: 2017-03-10 07:30:37
Related topics : using social media as a market research tool / using social media to conduct market research / social media market research tool / criticisms of social media marketing / concept of social media marketing
Impact of Social Marketing in the Prevention of Childhood ...
Social marketing benchmark criteria
Across the literature and increasingly in practice, interventions are being described as forms of social marketing. The National Social Marketing Centre is an organization based in the United Kingdom (UK) and established by the UK government in 2006. One of its focuses is to avoid the risk of work being simply...
Related topics : national social marketing centre benchmark criteria / national social marketing centre it's our health / national social marketing centre 2006 / national social marketing centre address / social marketing strategies for changing public behavior
What is social marketing? - Best practice in social ...
Social marketing uses a range of techniques and approaches, commonly known as a 'marketing mix', to change people's behaviour in a clearly defined and positive way. Its aim is to achieve a particular 'social good', rather than commercial benefits - even though it uses many of the same methods as commercial advertising and marketing.
However, social marketing can also use techniques that are not...
Related topics : national social marketing centre benchmark criteria / national social marketing centre nsmc / national centre social marketing / social marketing best practices / differences between social marketing and commercial marketing
Barriers and Benefits: Changing Behavior Through Social ...
Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the "red soap" throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key...
Date: 2017-03-10 07:06:57
Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior pdf / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / community based social marketing steps
Social marketing for the environment: using information ...
This paper proposes social marketing as one approach for developing solutions to many environmental problems currently facing the global community. The social marketing approach applies generic marketing and marketing research strategies to the promotion of social programs or products (e.g., programs or products that benefit society). Diverse literatures have been synthesized to develop a set of guiding...
Commercial vs Social – What’s the Difference? – Stephan Dahl
by Stephan Dahl · Published
November 25, 2009
I often get asked what is the main difference between Social Marketing and Commercial marketing - or indeed if there is any difference. Of course, this is understandable, not least because after all we are using fairly similar tools (and theories in some cases). However, I'd argue that the main...
Related topics : differences between social marketing and commercial marketing / social marketing vs commercial / similarities between social marketing and commercial marketing / social marketing and commercial marketing / social marketing and commercial
Social information processing (theory) - Wikipedia
Social information processing theory focuses on the social processes that occur when two or more people are engaged in communication, similar to theories such as social presence theory , social penetration theory , and uncertainty reduction theory . What makes SIP different from these theories is its distinct focus on communication mediated solely by information and communications technologies ....
Date: 2017-02-23 12:45:00
Related topics : identity social networks and online communication / examples of social responsibility theory of media / social responsibility theory of media / social exchange theory relationship marketing / social cognitive theory media
Marketing Theories - PESTEL Analysis
Marketing Theories - PESTEL Analysis
Visit our Marketing Theories Page to see more of our marketing buzzword busting blogs.
Welcome to our Marketing Theories series. In this post we will be looking at the PESTEL Analysis in a bit more detail.
A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors...
Related topics : exchange theory social marketing / examples of social and cultural factors in marketing / social factors affecting marketing / social and cultural factor in marketing / social factors in marketing
What Drives Customer Relationship Value in Business-to ...
What Drives Customer Relationship Value in Business-to-Business Exchanges?
Robert W. Palmatier, 2007, 07-118
Related Topics: Customer Relationships and Experiences Â |Â Organizational Buying Behavior
In this report, author Palmatier integrates social network theory and social exchange theory to develop a model that explores three drivers of customer relationship value: relational quality...
Influencer marketing - Wikipedia
Influence[ edit ]
Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini 's book Influence: Science and Practice.  In the context of Influencer Marketing, influence is less about argument and coercion to a particular point of view, and more about loose interactions between various parties in a...
Date: 2017-03-05 15:56:19
Related topics : companies that use social media marketing effectively / using social media as a market research tool / using social media for marketing research / social media influence rating / organizations using social media marketing
Nonprofit Strategy & Governance - Social Enterprise ...
Nonprofit Strategy & Governance
Expanding its early focus on helping nonprofits operate more efficiently to the emerging space of social enterprises and the challenges of measuring social impact, our faculty have developed a body of knowledge that encompasses leadership, strategy, and governance of mission-driven organizations across the spectrum, from entrepreneurial ventures to more...
Date: 2017-03-10 09:11:13
Relationship marketing - Wikipedia
Development[ edit ]
Relationship marketing refers to an arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. This approach tries to transcend the post purchase-exchange process with a customer to make richer contact by providing a more personalised purchase, and uses the experience to create stronger ties.
From a social anthropological perspective,...
Date: 2017-03-05 15:56:19
Related topics : social exchange theory relationship marketing / organizations using social media marketing / companies that use social media marketing effectively / advantages of using social media for market research / using social media for marketing research
A GENERAL THEORY OF NETWORK GOVERNANCE:
FAX: (617) 552-0433
Acknowledgments: We thank Susan Jackson as AMR editor, Jim Walsh as Consulting editor, and five anonymous reviewers for their insights, suggestions, and comments which pushed us to substantially improve the manuscript. We also thank our colleagues Charles Kadushin, Benyamin Lichtenstein, Aya Chachar, Steve Tallman, and Anoop Madhok for their comments on earlier drafts. The errors and omissions are our own.
A phenomenon of the last twenty years has been the rapid rise of the...
Date: 2015-10-12 23:00:46
PhD Curriculum, Doctoral Program - The Paul Merage School ...
The Paul Merage School of Business doctoral program coursework in Phase I will consist of both Area- and School-wide courses. The area faculty determine the area's course requirements. Students have the opportunity to choose from an array of available courses offered through the Merage School, UC Irvine department schools or at other UC campuses as part of the...
Related topics : using social media to conduct market research / using social media as a market research tool / social media marketing for business schools / using social media for marketing research / social media market research tool
Social actions - Wikipedia
Max Weber[ edit ]
The basic concept was primarily developed in the non-positivist theory of Max Weber to observe how human behaviors relate to cause and effect in the social realm. For Weber, sociology is the study of society and behavior and must therefore look at the heart of interaction. The theory of social action, more than structural functionalist positions, accepts and assumes that humans...
Date: 2017-02-21 15:21:24
Global marketing - Wikipedia
Worldwide competition[ edit ]
One of the product categories in which global competition has been easy to track in U.S. is automotive sales. The increasing intensity of competition in global markets is a challenge facing companies at all stages of development in international markets. As markets open up, and become more integrated, the pace of change accelerates, technology shrinks distances...
Date: 2017-03-05 15:56:19
Related topics : social and cultural factors affecting international marketing / social and cultural factors in international marketing / media marketing intern / marketing international / companies that use social media marketing effectively
The art of business relationships through social media
Share by email
"Ah, relationships," moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, "Who needs them." The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This...
Related topics : social media networks are changing our way of having relationships / benefits of using social media for business / social media networking sites business / companies that use social media effectively / social media management company for small business
Jon Kleinberg's Homepage - Cornell University
I. Kloumann, L. Adamic, J. Kleinberg, S. Wu. The Lifecycles of Apps in a Social Ecosystem. Proc. 24th International World Wide Web Conference, 2015.
J. Cheng, L. Adamic, A. Dow, J. Kleinberg, J. Leskovec. Can Cascades Be Predicted? Proc. 23rd International World Wide Web Conference, 2014.
See also the Facebook Data Science blog post about this work.
L. Backstrom, J. Kleinberg, L. Lee, C....
Related topics : aaai conference on weblogs and social media / social network analysis conference 2009 / social network conference / social media in government conference 2014 / social media for government conference 2012