Website: https://en.wikipedia.org

Rank: 1 / 692

143 selected articles

Social media optimization - Wikipedia

Social media optimization is becoming an increasingly important factor in search engine optimization , which is the process of designing a website in a way so that it has as high a ranking as possible on search engines . As search engines are increasingly utilizing the recommendations of users of social networks such as Reddit , Facebook , Tumblr , Twitter , YouTube , LinkedIn , Pinterest ,...

Read more

Date: 2017-02-23 10:51:34

Related topics : search engine marketing social media / location based social media search / social media networking sites business / social media optimization techniques / social media optimization tools

Marketing buzz - Wikipedia

Strategies[ edit ]

Some of the common tactics used to create buzz include building suspense around a launch or event, creating a controversy, or reaching out to bloggers and social media influencers. Social media participants in any particular virtual community can be divided into three segments: influencers, individuals, and consumers. Influencers amplify both positive and negative messages to...

Read more

Date: 2017-02-19 12:09:41

Related topics : companies that use social media marketing effectively / social media marketing strategy example / social media marketing success stories / using social media as a market research tool / social media marketing strategies

Inbound marketing - Wikipedia

Description[ edit ]

Inbound marketing provides information, an improved customer experience and builds trust by offering potential customers information they value via company sponsored newsletters, blogs and entries on social media platforms. [3] [1] [4] [2]

Marketing strategist David Meerman Scott says that inbound marketing allows marketers to "earn their way" into a customers awareness rather...

Read more

Date: 2017-03-07 18:55:21

Related topics : companies that use social media marketing effectively / search engine marketing social media / using social media as a market research tool / new trends in social media marketing / social media market research companies

Social media analytics - Wikipedia

Seven layers[ edit ]

Social media at a minimum has seven layers of data. [2] Out of the seven layers, some are visible or easily identifiable (e.g., text and actions), and other are invisible (e.g., social media and hyperlink networks).

Textual data (such as Tweets and comments)

Network data (such as Facebook Friendship Network, and Twitter follow-following network)

Actions (such as likes,...

Read more

Date: 2017-03-01 19:43:35

Related topics : new social media sites like facebook / new social media sites / most private social media sites / advantages of social media for businesses / audio social media sites

Sprout Social - Wikipedia

History[ edit ]

In late 2009, current Sprout Social CEO Justyn Howard was employed at an enterprise software company and was looking for a tool that would help him use social media to connect and communicate with customers. He found that the current solutions in the market focused on consumers and lacked the business layer that would make social media really work for brands. Therefore, he decided...

Read more

Date: 2017-02-15 04:50:13

Related topics : social media analytics tools free / social media analytics tools 2015 / free social media marketing tool / social media analytics tools wikipedia / free social media monitoring tools 2015

Social information processing (theory) - Wikipedia

Social information processing theory focuses on the social processes that occur when two or more people are engaged in communication, similar to theories such as social presence theory , social penetration theory , and uncertainty reduction theory . What makes SIP different from these theories is its distinct focus on communication mediated solely by information and communications technologies ....

Read more

Date: 2017-02-23 12:45:00

Related topics : identity social networks and online communication / examples of social responsibility theory of media / social responsibility theory of media / social exchange theory relationship marketing / social cognitive theory media

Influencer marketing - Wikipedia

Influence[ edit ]

Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini 's book Influence: Science and Practice. [3] In the context of Influencer Marketing, influence is less about argument and coercion to a particular point of view, and more about loose interactions between various parties in a...

Read more

Date: 2017-03-05 15:56:19

Related topics : companies that use social media marketing effectively / using social media as a market research tool / using social media for marketing research / social media influence rating / organizations using social media marketing

Social marketing - Wikipedia

Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.

Social marketing applies a "customer oriented" approach and uses the concepts...

Read more

Date: 2017-03-05 15:56:19

Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler

Social media measurement - Wikipedia

Social media monitoring allows users to find insights into a brand's overall visibility on social media, measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crises. It can also provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or...

Read more

Date: 2017-02-21 18:59:46

Related topics : monitoring social media conversations / social media monitoring for market research / social media monitoring companies / social media monitoring tools / social media monitoring software

Promotion (marketing) - Wikipedia

There are three objectives of promotion. These are: [3]

To present information to consumers and others.

To increase demand .

To differentiate a product.

The purpose of a promotion and thus its promotional plan can have a wide range, including: sales increases, new product acceptance, creation of brand equity , positioning , competitive retaliations, or creation of a corporate image . [2]

The term...

Read more

Date: 2017-03-08 05:20:05

Related topics : internet advertising and social media as a marketing communication tool / social media network sites / internet social media sites / internet & social media for corporate and marketing communication / social media network marketing services

Social network advertising - Wikipedia

Application[ edit ]

People who use social networks store various information about themselves, including their age, gender, interests, and location. This stored information allows advertisers to create specific target groups and individualize their advertisements. The advantage for advertisers is that their ads can reach people who are interested in the product or service. The advantage for users...

Read more

Date: 2017-03-08 16:17:46

Related topics : advertising using social networking sites / social media networking sites business / social media sites like facebook / social media network sites / advertising on social media sites

Reputation - Wikipedia

Main article: Reputation management

Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management . The public relations industry is growing due to the demand for companies to build corporate credibility and hence reputation. [1] Incidents which damage a company's...

Read more

Date: 2017-03-01 01:14:16

Related topics : online reputation management company / personal online reputation management companies / online reputation companies / online reputation management companies / web reputation management company

Societal marketing - Wikipedia

The societal marketing concept was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies . In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues. Social marketing applies a "customer orientated" approach and uses the concepts and tools used by commercial marketers in...

Read more

Date: 2017-02-21 15:56:13

Related topics : corporate social responsibility used as marketing tool / concept of social responsibility marketing and how it impacts both companies and consumers / corporate social responsibility as a marketing tool / using social media as a market research tool / companies that use social media marketing effectively

Promotion (marketing) - Wikipedia

Digital media, which includes Internet, social networking and social media sites, is a modern way for brands to interact with consumers as it releases news, information and advertising from the technological limits of print and broadcast infrastructures. [4] Digital media is currently the most effective way for brands to reach their consumers on a daily basis. Over 2.7 billion people are online...

Read more

Date: 2017-03-08 05:20:05

Related topics : internet advertising and social media as a marketing communication tool / social media network sites / internet social media sites / social media marketing sites / social media network marketing

Media management - Wikipedia

Definition[ edit ]

A uniform definition of the term media management does not yet exist, and "the field of media management in its present form is neither clearly defined nor cohesive." [1] Notwithstanding this fact, among existing definitions there is a shared base concerning the business administrative character of media management and the functional understanding of management. In the...

Read more

Date: 2017-02-21 12:04:31

Related topics : difference between internet marketing and social media marketing / marketing communications and media management / internet advertising and social media as a marketing communication tool / media marketing manager / social media marketing revenue model

Viral marketing - Wikipedia

History[ edit ]

The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. [7] As this then began to influence marketing gurus , it took on a life of its own in that new context.

The term viral strategy was first used...

Read more

Date: 2017-03-06 22:28:35

Related topics : difference between social media and viral marketing / social media viral marketing campaign / social media and viral marketing / social marketing viral / viral media marketing

Global marketing - Wikipedia

Worldwide competition[ edit ]

One of the product categories in which global competition has been easy to track in U.S. is automotive sales. The increasing intensity of competition in global markets is a challenge facing companies at all stages of development in international markets. As markets open up, and become more integrated, the pace of change accelerates, technology shrinks distances...

Read more

Date: 2017-03-05 15:56:19

Related topics : social and cultural factors affecting international marketing / social and cultural factors in international marketing / media marketing intern / marketing international / companies that use social media marketing effectively

Streaming media - Wikipedia

History[ edit ]

In the early 1920s, George O. Squier was granted patents for a system for the transmission and distribution of signals over electrical lines [3] which was the technical basis for what later became Muzak , a technology streaming continuous music to commercial customers without the use of radio . Attempts to display media on computers date back to the earliest days of computing in...

Read more

Date: 2017-03-09 10:10:22

Related topics : 5 most popular social media tools and applications used in australia / business using social media / issues associated with the use of social media tools and applications / social media networking sites business / advantages and disadvantages of using social media for market research

Professional network service - Wikipedia

History[ edit ]

In 1997, professional network services started up throughout the world and continue to grow. The first recognizable site to combine all features, such as create profiles, add friends, and search friends, was SixDegrees.com . According to Boyd and Ellison's article, "Social Network Sites: Definition, History, and Scholarship", "[f]rom 1997 to 2001, a number of community tools began...

Read more

Date: 2017-03-04 06:22:58

Related topics : social networking sites for business professionals / impact of social and professional network / social network sites definition history and scholarship boyd ellison / social professional network / social media tools for business professionals

Professional network service - Wikipedia

History[ edit ]

In 1997, professional network services started up throughout the world and continue to grow. The first recognizable site to combine all features, such as create profiles, add friends, and search friends, was SixDegrees.com . According to Boyd and Ellison's article, "Social Network Sites: Definition, History, and Scholarship", "[f]rom 1997 to 2001, a number of community tools began...

Read more

Date: 2017-03-10 05:35:15

Related topics : social networking sites for business professionals / impact of social and professional network / social network sites definition history and scholarship boyd ellison / social professional network / social media tools for business professionals

Marketing mix modeling - Wikipedia

Marketing mix modeling is an analytical approach that uses historic information, such as syndicated point-of-sale data and companies' internal data, to quantify the sales impact of various marketing activities. Mathematically, this is done by establishing a simultaneous relation of various marketing activities with the sales, in the form of a linear or a non-linear equation, through the...

Read more

Date: 2017-02-26 23:18:54

Related topics : social media marketing revenue model / companies that use social media marketing effectively / marketing mix / social marketing model definition / social marketing model

Sustainability organizations - Wikipedia

Social Licence - does contribute to revenue generation but worthy of own section

Legal and regulatory pressures[ edit ]

US Clean Air Act

US Resource Conservation and Recovery Act

US Clean Water Act

Agriculture[ edit ]

Sustainable agriculture incorporates design and management procedures that coincide with natural processes in order to conserve all resources and minimize waste production and...

Read more

Date: 2017-03-07 01:38:18

Related topics : social economy and sustainability research network / business network for corporate social responsibility / business use of social networking sites / social networking sites for business professionals / social media networking sites business

Facebook like button - Wikipedia

The Facebook like button can be vulnerable to likejacking , a form of clickjacking that makes users "Like" content they did not intend to. [24]

Use on other social networks[ edit ]

Rembrandt Social Media has sued Facebook, claiming that the like button violates two patents granted to Joannes Jozef Everardus van Der Meer in 1998. [25]

In February 2013, legal action was brought against Facebook by...

Read more

Date: 2017-03-08 16:17:56

Related topics : social media sites like facebook / make your own social networking site like facebook / social media network marketing services / benefits of using social media for business / organizations using social media marketing

Friendster - Wikipedia

History[ edit ]

Friendster was founded by Canadian computer programmer Jonathan Abrams [14] in 2002, before the wider adoption of MySpace (2003), Hi5 (2003), Facebook (2004) and other social networking sites . [15] Friendster was one of the first of these sites to attain over 1 million members, although it was preceded by several other smaller social networking sites such as SixDegrees.com (1997)...

Read more

Date: 2017-03-08 16:17:46

Related topics : first social networking site in the world / new social networking sites to replace facebook / first social networking sites / top social networking sites 2008 / top 3 social networking sites in world

Reputation management - Wikipedia

Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online. [11]

Specifically, reputation management involves the monitoring of the reputation of an individual or a brand on the internet, addressing content...

Read more

Date: 2017-03-07 09:32:40

Related topics : online brand reputation monitoring and management / online reputation management best practices / online reputation management wikipedia / online reputation management firm / search me online reputation management

Reputation management - Wikipedia

Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online. [11]

Specifically, reputation management involves the monitoring of the reputation of an individual or a brand on the internet, addressing content...

Read more

Date: 2017-03-07 09:32:40

Related topics : online brand reputation monitoring and management / online reputation management best practices / online reputation management wikipedia / online reputation management firm / search me online reputation management

Social network game - Wikipedia

Banner advertisements[ edit ]

As banner ads within social networks tend to be where ad response is low, they tend to be priced at bottom-of-the-barrel CPMs of around $2. However, because social games generate so many page views, they are the biggest part of advertising revenue for the social gaming industry.

Video ads[ edit ]

Videos are the ad format with the most revenue per view. They tend to...

Read more

Date: 2017-03-05 05:39:03

Related topics : social network game developers / video game social network / gaming social network for gamers / games social network / free advertising on social networking sites

NodeXL - Wikipedia

Codebase[ edit ]

NodeXL is a set of prebuilt class libraries using a custom Windows Presentation Foundation control. [6] Additional .NET assemblies can be developed as "plug-ins" to import data from outside data providers. Currently-implemented data providers for NodeXL include Facebook , Twitter , Wikipedia (the MediaWiki understructure), web hyperlinks , Microsoft Exchange Server ....

Read more

Date: 2017-03-06 00:51:45

Related topics : network analysis social media / social network analysis conference 2009 / analysis of social network data / social media conference 2009 / social media and technology tools for research

Asia Media - Wikipedia

6 References

Asia Media TV[ edit ]

Asia Media TV, better known as AMTV, is Asia Media's flagship channel and is shown on its Transit-TV network. Contents include weekly programs on sales, marketing, technology, regional developments and news. According to Nielsen Research , AMTV has a daily viewership of 1.24 million. [6] AMTV participates in two way conversations that occur within the context of...

Read more

Date: 2017-02-21 14:54:14

Related topics : asia media and marketing group / social media in asia / media one marketing group / 37 media and marketing group / media and marketing group jobs

Media (communication) - Wikipedia

Evolution[ edit ]

The word media is defined as "one of the means or channels of general communication in society, as newspapers, radio or television." [1]

The beginning of human communication through designed channels, i.e. not vocalization or gestures, dates back to ancient cave paintings , drawn maps , and writing .

The Persian Empire (centred on present-day Iran ) played an important role in...

Read more

Date: 2017-03-10 07:48:01

Related topics : role of mass communication media in social life / social media changed communication / social media impact on communication / social media types communication / articles about social media communication

Recruitment - Wikipedia

Job analysis[ edit ]

In situations where multiple new jobs are created and recruited for the first time or vacancies are there or the nature of a job has substantially changed, a job analysis might be undertaken to document the knowledge, skills, abilities and other characteristics (KSAOs) required or sought for the job. From these the relevant information is captured in such documents as job...

Read more

Date: 2017-03-07 16:25:22

Related topics : social networking websites in job search and employee recruitment / using social media for recruitment / social media sites for recruitment / new social media sites like facebook / social media sites like facebook

Recruitment - Wikipedia

Job analysis[ edit ]

In situations where multiple new jobs are created and recruited for the first time or vacancies are there or the nature of a job has substantially changed, a job analysis might be undertaken to document the knowledge, skills, abilities and other characteristics (KSAOs) required or sought for the job. From these the relevant information is captured in such documents as job...

Read more

Date: 2017-03-07 18:39:36

Related topics : social networking websites in job search and employee recruitment / using social media for recruitment / social media sites for recruitment / new social media sites like facebook / social media sites like facebook

VK (social networking) - Wikipedia

Number of Registered users on VKontakte between 2006 and 2012

Pavel Durov , the founder of VKontakte, on his 26th birthday, 10 October 2010.

2006-2008: launch and rapid growth[ edit ]

VKontakte was incorporated on 19 January 2007 as a Russian limited liability company . Founder Pavel Durov launched VKontakte for beta testing in September 2006, having just graduated from St Petersburg State...

Read more

Date: 2017-03-08 16:17:46

Related topics : most popular social networking sites by country 2012 / social networking sites logos / social network sites public private or what / 100 most popular social networking sites / marketing on social network sites

Relationship marketing - Wikipedia

Development[ edit ]

Relationship marketing refers to an arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. This approach tries to transcend the post purchase-exchange process with a customer to make richer contact by providing a more personalised purchase, and uses the experience to create stronger ties.

From a social anthropological perspective,...

Read more

Date: 2017-03-05 15:56:19

Related topics : social exchange theory relationship marketing / organizations using social media marketing / companies that use social media marketing effectively / advantages of using social media for market research / using social media for marketing research

Social business model - Wikipedia

Characteristics of Organizations Adopting the Social Business Model[ edit ]

Organizations that fully adopt the social business model will exhibit four key characteristics: [6]

Connected - employees will be able to seamlessly engage one-on-one in real-time with other employees and individuals outside the organization (customers, prospects, partners, media, etc.) using a variety of communications...

Read more

Date: 2017-02-15 19:29:27

Related topics : social media changed business / business use of social networking sites / social media networking sites business / social networking sites for business / social media tools for business

Return on marketing investment - Wikipedia

Short term[ edit ]

The first, short-term ROMI, is also used as a simple index measuring the dollars of revenue (or market share, contribution margin or other desired outputs) for every dollar of marketing spend.

For example, if a company spends $100,000 on a direct mail piece and it delivers $500,000 in incremental revenue, then the ROMI factor is 5.0. If the incremental contribution margin for...

Read more

Date: 2017-03-05 15:56:19

Related topics : companies that use social media marketing effectively / media marketing terms / social media marketing business opportunity / using social media as a market research tool / social media marketing revenue model

Social CRM - Wikipedia

Applications[ edit ]

Social CRM has applications in marketing , customer service and sales, including:

Social Engagement with prospects: SocialCRM tools allow businesses to better engage with their customers by, for example, listening to sentiments about their products and services.

Social Customer Service: Ownership of social media is shifting away from Marketing and Communication as engagement increasingly relates to inbound customer service-based topics. Rather than social being seen purely as a space for companies to deliver outbound marketing messages, it is the inbound customer queries that...

Read more

Date: 2017-02-21 18:33:27

Related topics : customer service social network / social media network marketing services / social media marketing services / social media services company / social marketing crm

Comparison of social networking software - Wikipedia

Comparison of social networking software

From Wikipedia, the free encyclopedia

Social networking software provides the technological basis for community driven content sharing and social networking.

Social networking software comparison[ edit ]

Category

Free, $279 one-time, $19/mo for commercial sites/apps, premium features, update/upgrade and technical support

$599

Source code is available on...

Read more

Date: 2017-03-10 00:45:08

Related topics : social network software open source free / open source software for social networking sites / social network software open source 2013 / social network open source comparison / social network software open source

Social network aggregation - Wikipedia

Social network aggregators[ edit ]

Social network aggregation platforms allow social network members to share social network activities like Twitter , YouTube , Stumbleupon , Digg , Delicious , with other major platforms. All content appears in real time to other members who subscribe to a particular community, which eliminates the need to jump from one social media network to another, trying to...

Read more

Date: 2017-03-10 05:14:39

Related topics : online social network services / service provider social network / social networking service and website / service social network / social network platform

Semantic social network - Wikipedia

A semantic social network is the result of the application of Semantic Web technologies to social networks and online social media.

History[ edit ]

The term Semantic Social Networks was coined independently by Stephen Downes [1] and Marco Neumann in 2004 to describe the application of Semantic Web technologies and online social networks. In particular the use of RDF , FOAF and social network...

Read more

Date: 2017-02-23 09:23:29

Related topics : semantic social network / social network analysis web / social network web development / social network analysis methods and applications / social web network

Social analytics - Wikipedia

Social analytics is a philosophical perspective developed since the early 1980s by the Danish idea historian and philosopher Lars-Henrik Schmidt . The theoretical object of the perspective is socius, a kind of "commonness" that is neither a universal account nor a communality shared by every member of a body. [1] Thus, Social Analytics differs from traditional philosophy as well as sociology. It might be said that the perspective attempts to articulate the contentions between philosophy and sociology. The practise of Social Analytics is to report on tendencies...

Read more

Date: 2017-02-21 13:43:15

Related topics : social media analytics tools wikipedia / social media analytics tools / social media analytics market research / location based social media analytics / social media analytics

Social graph - Wikipedia

Issues[ edit ]

Several issues have come forward regarding the existing implementation of the social graph owned by Facebook. For example, currently, a social networking service is unaware of the relationships forged between individuals on a different service. This creates an online experience that is not seamless, and instead provides for a fragmented experience due to the lack of an openly...

Read more

Date: 2017-03-10 04:33:36

Related topics : graph social network / world's largest online social network / social media network marketing services / social networking service and website / online social network services

Social impact bond - Wikipedia

UK[ edit ]

The chief secretary to the Treasury, Liam Byrne , announced that Social Impact Bond trials could be expanded across government departments. "The Department for Children, Schools and Families have pledged to explore the potential of SIBs to lever in additional resources to support early intervention approaches with children and young people," he said in Parliament."Communities and Local...

Read more

Date: 2017-02-28 07:44:01

Related topics : impact social network / service provider social network / social marketing centre uk / social network developers uk / national social marketing center uk

Reputation.com - Wikipedia

Corporate history[ edit ]

Reputation.com was founded as ReputationDefender by a lawyer, Michael Fertik, [1] in 2006. [2] According to Fertik, it was intended to help parents after their children reveal too much online, but most of his clients were young job-seekers. [3] By 2007 it had 55 employees and $2 million in revenue. [4] In January 2011, the company changed its name from ReputationDefender...

Read more

Date: 2017-02-28 05:25:36

Related topics : online reputation management companies uk / online reputation management services for individuals / personal online reputation management companies / online reputation management company / online reputation management companies

Sentiment analysis - Wikipedia

The rise of social media such as blogs and social networks has fueled interest in sentiment analysis. With the proliferation of reviews, ratings, recommendations and other forms of online expression, online opinion has turned into a kind of virtual currency for businesses looking to market their products, identify new opportunities and manage their reputations. As businesses look to automate the...

Read more

Date: 2017-03-09 04:17:40

Related topics : sentiment analysis social network / network analysis social media / social network analysis web / social media analysis online / online reputation management business opportunities

Biological network - Wikipedia

Network biology and bioinformatics[ edit ]

Complex biological systems may be represented and analyzed as computable networks. For example, ecosystems can be modeled as networks of interacting species or a protein can be modeled as a network of amino acids. Breaking a protein down farther, amino acids can be represented as a network of connected atoms , such as carbon , nitrogen , and oxygen ....

Read more

Date: 2017-03-10 01:51:41

Related topics : social network analysis research / social interaction network / social network analysis examples / analysis of social network data / small world social network analysis

Uses and gratifications theory - Wikipedia

Uses and gratifications has, almost since its inception, been viewed by some as the Pluto of communication theory, which is to say critics argue that it does not meet the standards necessary to be theory. Critics argue that it instead is more of an approach to analysis or a data-collecting strategy. [59] Among the criticism most commonly raised in academic literature:

Gratifications are more...

Read more

Date: 2017-02-18 15:46:21

Related topics : mass media use and social life among internet users / social media release examples / social media terms of use / why use social media / using social media

Behavior - Wikipedia

Consumer behavior[ edit ]

Consumer behavior

Consumer behavior refers to the processes consumers go through, and reactions they have towards products or services [8] (Dowhan, 2013). It is to do with consumption, and the processes consumers go through around purchasing and consuming goods and services [9] (Szwacka-Mokrzycka, 2015). Consumers recognise needs or wants, and go through a process to...

Read more

Date: 2017-03-06 07:30:33

Related topics : social and cultural factors in international marketing / social media marketing services pricing / examples of social and cultural factors in marketing / companies that use social media marketing effectively / social media marketing companies pricing

Klout - Wikipedia

Methodology[ edit ]

Klout measures influence by using data points from Twitter, such as following count, follower count, retweets, list memberships, how many spam /dead accounts are following you, how influential the people who retweet you are and unique mentions. This information is blended with data from a number of other social network followings and interactions to come up with the Klout...

Read more

Date: 2017-03-08 08:11:38

Related topics : social media advertising criticism

Marketing automation - Wikipedia

Overview[ edit ]

Marketing Automation is a subset of customer relationship management (CRM) that focuses on the definition, segmentation, scheduling and tracking of marketing campaigns. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.

There are three categories of software:[ clarification needed...

Read more

Date: 2017-02-28 04:20:46

Related topics : marketing automation / social media marketing campaign plan / search and social media marketing for international business / social media marketing plan definition / social media marketing campaign