Socially responsible marketing - Wikipedia

Socially responsible marketing is critical of excessive consumerism and environmental damages caused by corporations. It is based on the idea that market offerings must not be only profit-driven, but they must also reinforce social and ethical values for the benefit of citizens.

The idea of socially responsible marketing is sometimes viewed as an extension of the concept of Corporate Social...

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Date: 2017-02-22 02:18:31
Website: https://en.wikipedia.org

Related topics : concept of social responsibility marketing and how it impacts both companies and consumers / difference between ethics and corporate social responsibility in the context of marketing / social responsibility marketing concept / social responsibility marketing strategy / social responsibility marketing examples

Societal marketing - Wikipedia

The societal marketing concept was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies . In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues. Social marketing applies a "customer orientated" approach and uses the concepts and tools used by commercial marketers in...

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Date: 2017-02-21 15:56:13
Website: https://en.wikipedia.org

Related topics : corporate social responsibility used as marketing tool / concept of social responsibility marketing and how it impacts both companies and consumers / corporate social responsibility as a marketing tool / using social media as a market research tool / companies that use social media marketing effectively

SEO, SEM, Social media and Digital marketing Course

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About the Digital Marketing Programme

All India Management Association (AIMA), the national apex body of professional management of India along with Digital Vidya, Asia's leading Digital Marketing training company and the first one to launch Social Media marketing workshop series in India in 2009, brings you a joint Certification Programme in Digital Marketing and...

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Website: https://www.aima.in

Related topics : marketing digital / digital media marketing jobs in india / digital media marketing definition / digital media marketing plan / digital media marketing strategy

Corporate Social Responsibility A Tool For Marketing ...

Corporate Social Responsibility A Tool For Marketing Strategy Commerce Essay

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Last Edited:

23rd March, 2015

This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.

The guideline explains how to prepare your paper in printer-ready format for the International Scientific Conference of the Romanian German-University of...

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Date: 1970-01-01 00:00:00
Website: https://www.ukessays.com

Related topics : business network for corporate social responsibility / concept of social responsibility marketing and how it impacts both companies and consumers / social responsibility marketing concept / corporate social responsibility and ethics in marketing / corporate social responsibility used as marketing tool

Corporate Social Responsibility & Human Rights ...

Corporate Social Responsibility & Human Rights

Corporate Social Responsibility & Human Rights

Subsection Title

Corporate Social Responsibility & Human Rights

Corporate Social Responsibility & Human Rights (2008)

1. What is Corporate Social Responsibility (CSR)?

The concept of Corporate Social Responsibility (CSR) is generally understood to mean that corporations have a degree of responsibility...

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Date: 2017-03-10 08:53:53
Website: humanrights.gov.au

Related topics : corporate social responsibility and marketing / concept of social responsibility marketing and how it impacts both companies and consumers / social responsibility marketing concept / social responsibility marketing examples / social responsibility marketing

10 Places to Find Free Marketing Courses Online - Study.com

10 Places to Find Free Marketing...

10 Places to Find Free Marketing Courses Online

Marketing can be any way in which entrepreneurs and businesses seek to inform potential customers about their products. Here are some great free online resources to learn about marketing.

Show me popular schools

Online Marketing Courses for Credit

Free online marketing courses employ media such as videos, audio...

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Website: study.com

Related topics : free social media marketing online course / free social media marketing courses / online media marketing courses / social marketing online course / social media online marketing

Corporate Social Responsibility - organization, levels ...

Corporate social responsibility (CSR) can be defined as the "economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time" (Carroll and Buchholtz 2003, p. 36). The concept of corporate social responsibility means that organizations have moral, ethical, and philanthropic responsibilities in addition to their...

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Website: http://www.referenceforbusiness.com

Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / difference between ethics and social responsibility in marketing / ethics and social responsibility in international marketing / ethics and social responsibilities of marketing management

Barriers and Benefits: Changing Behavior Through Social ...

Stakeholder Engagement

Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the "red soap" throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key...

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Date: 2017-03-10 07:06:57
Website: http://www.sustainablebrands.com

Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior pdf / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / community based social marketing steps

Social Business and Sustainable Marketing | University of ...

Social Business and Sustainable Marketing

MSc/PgDip/PgCert

Business School of the Year

Industrial Placement

3 good reasons to study Social Business and Sustainable Marketing at Salford

1.

Gain specialist knowledge around social enterprise and sustainability to become the social business leaders of tomorrow

2.

Learn to develop creative and original solutions to address key social...

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Website: http://www.salford.ac.uk

Related topics : search and social media marketing for international business / social media marketing for business schools / social media marketing business opportunity / social marketing business / social marketing sustainability

The Importance of Social Media within a Business | Digital ...

Recently, Facebook reported that its quarterly profit jumped 90% from the same time last year. This is somewhat due to spiralling advertising revenue, but it also highlighted an increase in its monthly active users, now totalling 1.35 billon people worldwide.

Coincidentally, the 1st October this year marked the third anniversary of the film, "The Social Network", signifying a milestone in the...

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Date: 2017-03-09 15:51:37
Website: http://digitalmarketingmagazine.co.uk

Related topics : social media networking sites business / social media sites for business 2014 / social media sites for business promotion / social media marketing business opportunity / social media sites for business

The art of business relationships through social media

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"Ah, relationships," moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, "Who needs them." The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This...

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Website: http://iveybusinessjournal.com

Related topics : social media networks are changing our way of having relationships / benefits of using social media for business / social media networking sites business / companies that use social media effectively / social media management company for small business

Marketing Trends for 2014 and into 2015 - Smart Insights ...

So, it seems as if the three core areas of investment in marketing for 2014 are likely to continue to be Mobile and Content Marketing and Big Data in many businesses. The most significant change is in mobile marketing where there is a decline in popularity, perhaps suggesting a realisation of the difficulty of encouraging customers to buy rather than browser via this channel.

But, I would like...

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Website: http://www.smartinsights.com

Related topics : social media marketing trends 2014 / social media marketing trends 2013 / social media marketing future trends / social media marketing trends 2015 / latest trends in social media marketing

Digital Marketing Strategy: Customers, Planning, and ROI ...

The rise of digital technologies has transformed the marketing paradigm. Marketers today face a constant proliferation of social media channels, the growing power of the connected customer, and an explosion of new digital tools.

To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their...

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Date: 2017-03-10 11:03:21
Website: http://www8.gsb.columbia.edu

Related topics : digital media marketing strategy / digital media marketing plan / social media marketing strategy steps / social media marketing strategies / social media marketing strategy

Reputation - Wikipedia

Main article: Reputation management

Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management . The public relations industry is growing due to the demand for companies to build corporate credibility and hence reputation. [1] Incidents which damage a company's...

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Date: 2017-03-01 01:14:16
Website: https://en.wikipedia.org

Related topics : online reputation management company / personal online reputation management companies / online reputation companies / online reputation management companies / web reputation management company

Case Study : Business and Marketing Strategy of Nike

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Case Study : Business and Marketing Strategy of Nike

Nike is a sports brand that has builds its reputation over the years. May it be a school-going child who plays a sport or a professional athlete; everyone would want to wear it. If you conduct a survey that how many of the people own something from the nearest Nike store then the majority of them will respond positively that they have...

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Date: 2017-03-10 10:07:21
Website: http://www.studymarketing.org

Related topics : social network marketing strategies / social media marketing strategy example / social media marketing strategy for schools / social media marketing strategies / social media marketing strategy

United Media Services LLC - UMS Group - Home Page

UMS Events, a part of United Media Services, is a one-of-a-kind event management specialist in the Sultanate of Oman.

Offering the full spectrum of Event Management Services, ranging from event conception, planning and organisation; logistics management; developing marketing communication and media relations, ensuring adequate media coverage; to everything that makes an event successful, UMS...

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Date: 2016-12-08 10:22:11
Website: http://www.umsoman.com

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Free Digital Marketing Webinars | eMarketer

Marketing Technology 2017--It's More Than Just the Stack

As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the...

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Website: emarketer.com

Related topics : companies that use social media marketing effectively / location based social media marketing / using social media as a market research tool / using social media for marketing research / using social media marketing

The Ultimate Smarketing Glossary: 62 Common Sales Terms ...

November 12, 2014 // 6:00 AM

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

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Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams.

The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant,...

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Website: https://blog.hubspot.com

Related topics : sales rep time management / sales rep management tools / sales rep waste management / sales rep management system / sales rep management software

Sustainability organizations - Wikipedia

Social Licence - does contribute to revenue generation but worthy of own section

Legal and regulatory pressures[ edit ]

US Clean Air Act

US Resource Conservation and Recovery Act

US Clean Water Act

Agriculture[ edit ]

Sustainable agriculture incorporates design and management procedures that coincide with natural processes in order to conserve all resources and minimize waste production and...

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Date: 2017-03-07 01:38:18
Website: https://en.wikipedia.org

Related topics : social economy and sustainability research network / business network for corporate social responsibility / business use of social networking sites / social networking sites for business professionals / social media networking sites business

Six social-media skills every leader needs | McKinsey ...

The dynamics of social media amplify the need for qualities that have long been a staple of effective leadership, such as strategic creativity, authentic communication, and the ability to deal with a corporation's social and political dynamics and to design an agile and responsive organization.

Social media also adds new dimensions to these traits. For example, it requires the ability to create...

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Website: http://www.mckinsey.com

Related topics : social media audiences differ from those of traditional media because / describe different types of social media tools and applications / new social media tools / differences between social media tools and applications / companies that use social media marketing effectively

Corporate reputation: Getting a good return on consumer ...

Corporate reputation: Getting a good return on consumer investment

Article · April 2005 with 1 Reads

1st P. Walshe

Abstract

The role played by corporate reputation in influencing consumer purchase is discussed. A study has found that 80% of brand sales are not influenced by corporate reputation. More than three times the number of people reject a company's services or brands because of poor...

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Date: 2016-02-11 10:32:49
Website: https://www.researchgate.net

Related topics : corporate reputation management definition / corporate reputation management strategy / companies with good corporate reputation / definition of corporate reputation / managing corporate image and reputation