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Social Media vs Traditional Marketing: Who Wins ... - WePlay

Social Media vs Traditional Marketing: Who Wins the Battle in Sport?

Social Media has changed the way marketing is utilised. The ubiquity of platforms like Twitter means that social media has become a basic pillar in brand communication. However, the focus is not conveying a brand message, but understanding your audience and using the information gathered to ultimately generate a ROI.

Social...

Website: http://weplay.co

Related topics : social media vs traditional marketing / social media vs traditional communication / sports and social media marketing / social media vs traditional media / social media vs traditional advertising

Social Media vs. Traditional Media - Make the Transition

Social media vs. traditional media may be beginning to look like a no-brainer comparison, but we haven't even gotten to the good stuff yet.

Cost

Social media marketing is far less expensive. You'll pay a fraction of the traditional media price to reach the same number of people (or more) and you'll be reaching the audience you want. And we have the numbers to prove it....

The metric used in this...

Date: 2017-03-10 09:32:50
Website: http://uhurunetwork.com

Related topics : social media vs traditional marketing / social media vs traditional media / social media vs traditional / using social media marketing / 10 steps to a successful social media marketing strategy

20 Facts About Social Media Marketing for Small Businesses

Social media marketing is getting increasingly popular because of its ability to connect and reach targeted audiences virtually, within less time, and less effort. Especially, small businesses are finding social media very helpful for branding and marketing.

Who's using Twitter and how they are using it (Photo credit: La Fabrique de Blogs)

eMarketer says that one in every four people will have a...

Website: http://thoughtreach.com

Related topics : advantages of social media for businesses / small world social media / best social media websites for businesses / social media impact on business / social media website business plan

Nielsen Social Media Report | Social Networking Service ...

�

SOCIAL MEDIA

's popularity continuesto grow, connecting people with just about everything they watch and buy.Whether it's a brand icon inviting consumers to connect with a company onLinkedIn, a news ticker promoting an anchor's Twitter handle or an advertise-ment asking a consumer to "Like" a product on Facebook, people are constantlybeing driven to social media. The latest Nielsen insights...

Website: https://www.scribd.com

Related topics : social media network marketing services / social media network marketing / social media network sites / social media network / brands using social media

Use of social media in EU communication - European commission

Social media refer to online technologies and practices that are used to share opinions and information, promote discussion, and build relationships. They use a variety of different formats, including text, pictures, audio and video.��

More and more EU citizens are active on social networks. The European Commission therefore uses these platforms to reach out and connect with citizens and...

Date: 2016-06-07 11:40:57
Website: http://ec.europa.eu

Related topics : social media networking sites list / why use social media / brands using social media / business using social media / using social media

Social Media Releases - Helpful Resources - LintBucket ...

Social Media Releases - Helpful Resources

What is a Social Media Release (aka Social Media Press Release, Social Media News Release, SMR, SMNR)

Robin Good has written the most comprehensive history, review and comparison of SMR's that I have found. The following definition is taken from his post ...

The Social Media Press Release is an evolved approach to preparing press releases characterized...

Website: http://www.lintbucket.com

Related topics : social media press release example / social media news release format / social media press release / social media press release template / social media press release distribution

Social Media vs. Traditional Media: Which One Is For Your ...

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses. Many arguments have been made regarding which of these two is more effective to promote a brand to its target audience.

Whether you own an e-commerce site or an established brick-and-mortar store, you should know which of these is better suited...

Website: http://tweakyourbiz.com

Related topics : social media vs traditional marketing research / social media vs traditional marketing / social media audiences differ from those of traditional media because / advantages of social media marketing over traditional marketing / social media vs traditional media

Social Media and Viral Marketing in China: Business IS&T ...

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Abstract

Social media, a range of various new communication applications based on Internet and wireless telecommunication technology, provide a new media environment for marketing. This chapter first reviews literature about social media and social media marketing, specifically viral marketing. It then provides an overview on the...

Website: http://www.igi-global.com

Related topics : companies that use social media marketing effectively / marketing communications social media / difference between social media and viral marketing / social media viral marketing examples / social media and viral marketing

Seven Keys to an Effective Church Social Media Strategy

As the pervasiveness of social media grows, it would be unwise to continue to ignore your church's social media strategy and presence. And like any other ministry in the church, social media needs planning (a strategy), people (someone in charge), and a purpose (measurable goals) to be effective. These seven keys will help your church engage both members and guests on social media.

Have a clearly...

Website: http://thomrainer.com

Related topics : church social media / monitoring social media channels / social media listening strategy / social media promotion strategy / post social media in one place

Social Media Consultant | Social Media Agency | Katie ...

Blog

Get Social

I've been a journalist for 15 years, and during that time, I've watched journalism expand from traditional media to online media, and now, social media. During each shift, my job was to tell compelling stories, and to reach our audience effectively, whether it was through their televisions, laptops, or smart phones.

I've learned a lot about how to build credibility, and how to engage your audience. I always want my stories to get people talking. And those are tools...

Website: http://katiewagnersocialmedia.com

Related topics : social media audiences differ from those of traditional media because / social media tools for business / social media consultant / online social media / social media agency

SkillPath Seminars | The Social Media Marketing Conference

Program hours: 9:00 am - 4:00 pm

TRACK 1

Click on a session title to view details

Session 1: Show me the money: How social media actually pays off+

The truth about who's using social media networks and tools to market--and why

10 proven ways even companies with tiny budgets and few employees can profit

How to reframe your thinking about social media and shape it into what you need for your...

Website: http://www.skillpath.com

Related topics : social media marketing success stories / benefits of using social media for business / using social media marketing / social media marketing campaign steps / 9 social media marketing mistakes

Global Social Media Policy | Dell

Check out this page on Dell.com! Email

Social Media Policy

There's a lot of talk about Social Media these days both at Dell and around the world. Dell encourages all employees to use Social Media the right way and this policy should help you on that path. This policy is the first step, not the last; so if you're interested in Social Media, whether personally or professionally, you should look...

Website: http://www.dell.com

Related topics : social media participation policy / internet social media policy / ftc social media policy / social media terms of use / companies that don't use social media effectively

30 social media marketing statistics - customerthink.com

According to Content Marketing Institute and Marketing Profs, "B2B Content Marketing 2017: Benchmarks, Budgets and Trends" report , social media is tied for second (40 percent), in terms of tactics that B2B marketers believe�to be critical to content marketing success in the new year.

More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social...

Date: 2017-03-10 05:19:48
Website: http://customerthink.com

Related topics : one source media and marketing / organizations that use social media effectively / using social media as a market research tool / using social media to conduct market research / social media market research tool

The Multicultural World of Social Media Marketing ...

Social media is now ubiquitous. Usage of blogs, social networks, and video sharing sites is increasing rapidly and millions of people now look to social media websites as their primary source of news, opinion, and entertainment. As we witness this dramatic shift from traditional to social media, we believe it's important to examine its cultural dimensions--that is, who is driving this shift, what...

Website: http://www.hispaniconlinemarketing.com

Related topics : social media network marketing services / social media network marketing / using social media to conduct market research / advantages of using social media for market research / social media networking sites definition

Top 5 Ways Social Media is Used by Healthcare Professionals

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Top 5 Ways Social Media is Used by Healthcare Professionals

Social media has become widely used by individuals and businesses to stay connected, communicate and even market products or services. As these sites evolve and become a prevalent way of reaching out to consumers, healthcare professionals are finding new,...

Date: 2017-03-10 09:09:32
Website: http://elearning.scranton.edu

Related topics : organizations that use social media effectively / healthcare organizations using social media / should healthcare organizations use social media / news organizations using social media / using social media as a market research tool

The 7 types of social media specialists | Articles | Home

The 7 types of social media specialists

By | Posted:�December 29, 2013

This story originally ran on PR Daily in April 2013.

Over the last few weeks, I've sat in a bunch of meetings where the skill set of social media specialists have been a hot topic.

There is so much debate about it is because there are so many different types of people, of widely varying experience, who can occupy...

Website: http://www.prdaily.com

Related topics : senior social media specialist job description / social media communications specialist job description / social media marketing specialist job description / social media specialists jobs / social media community specialist job description

Does agenda setting theory still apply to social media?

Sorin Adam Matei 27 Comments Agenda-setting theory , Business , Donald Shaw , Mass media , Maxwell McCombs , McCombs , media , new york times , Newspaper , Public Opinion Quarterly , Purdue University , Research , Services , Social Media , Social Media Course , united states , Washington Post

Does the old fashioned newsroom still matter? Image via Wikipedia

This is a learning module for the...

Website: http://matei.org

Related topics : social media audiences differ from those of traditional media because / social issues in media and information / social work issues in the media / social issues in the media today / social media issues in society

Internal Social Media – Collaboration Tools 2.0? : Comms ...

Ever since social media went mainstream, businesses have been finding increasingly more ingenious ways to put it to good use. In this post, we're going to focus on internal social media specifically. Internal social media software taps into your employees' existing interest in social media - which is more than likely one of their favourite ways to communicate with their friends and family - and...

Website: http://www.commsaxis.com

Related topics : articles about social media communication / internal social media sites / social media changed communication / internal social media strategy / social media sites list for business

The Real Truth About Social Media Ratings And Reviews ...

The Real Truth About Social Media Ratings And Reviews

Posted on March 26, 2014 by Heidi Cohen in Social Media | 1 Comment

Social media ratings and reviews influence sales.

Ratings and reviews aren't new. They've been around since people started exchanging goods and services.

How do you find a doctor or hairdresser? Most likely you'll ask a family member or close friend and then you may check...

Website: http://heidicohen.com

Related topics : social media influence rating / social media ratings reviews / social media rating point / social media network marketing services / internet social media marketing services

Social media guide for the UK - Business Culture

MySpace

Google+

There are a number of SMEs that do not currently use social media, this again is industry dependent, either because social media is not important to their business, because they don't know how to use it, or because of a lack of resources.

The Ã?ber-Connected Organization: A Mandate for 2010: http://blogs.hbr.org/cs/2009/11/the_uberconnected_organization.html [en]

Usage Patterns...

Website: http://businessculture.org

Related topics : benefits of using social media for business / search and social media marketing for international business / business using social media / benefits of social media marketing for business / social media marketing for business schools

Social recruiting: Yay or nay? | Human Resources Online

in All markets by Laura Fransen

Social recruiting: Yay or nay?

Don't miss Employee Benefits Asia , Asia's leading C&B conference. In Hong Kong,

Kuala Lumpur and Singapore in May - Register now

In today's day and age, you'll be hard pressed to find a company without an online presence, and more and more businesses are actively cultivating their presence on social media. When it comes to...

Website: http://www.humanresourcesonline.net

Related topics : using social media for recruitment / using social media as a market research tool / social media job opportunity / social media for recruitment companies / using social media for marketing research

Which Social Networking Website Should I Join?

If you visit webmaster forums one of the more common questions when it comes to social networking, social media and social bookmarking is "Which social network (social bookmarking, social media) site should I join". The short answer: The one where your target market is. (smiles)

Credit: Laurel Papworth and Gary Hayes

Entering into the online social...

Website: http://www.webpagemistakes.ca

Related topics : social media networking sites list / social media network sites / social media networking sites business / how many people use social networking sites / business use of social networking sites

SWOT Analysis on Social Media - PESTLE Analysis

SWOT Analysis on Social Media

PESTLEanalysis Contributor 2015-03-10

0 0 0

If you are linked to the business world in any way, you are perhaps aware of SWOT analysis . SWOT is one of the most commonly used tools by companies. It stands for strengths, weaknesses, opportunities and threats. You can break down and analyze your strategy with it.

While tradition use of the tool is more commonly...

Website: http://pestleanalysis.com

Related topics : social media marketing campaign examples / social media marketing campaign / social media marketing strategy example / social media analysis example / social media audience analysis tools

Building social media into your church online outreach ...

In the last few years, social media has become a major component of the Internet. Why is it so popular? Anyone can do it. No technical or writing skills are needed. There are huge opportunities, both for individuals and churches.

This awareness is growing, and there are frequent social media training days springing up in towns and cities. There are many webpages explaining how to use social...

Website: http://www.internetevangelismday.com

Related topics : organizations that use social media effectively / sports organizations using social media / organizations using social media / church social media / why use social media

Social Media: Choosing the Best Platform | VerticalResponse

So you want to define a social media strategy for your business ? The place to start is with a full understanding of the most widely-used social platforms, their unique purpose, and whether or not your business will be able to reach its target audience.

Facebook, Twitter and Pinterest all trend highly with small and medium-sized business owners. With the greatest volume of users per month, these...

Website: http://www.verticalresponse.com

Related topics : social media management company for small business / social media platforms for business / social media small business strategy / social media marketing small business / social media and business marketing webinar

Social Media and Commercial Real ... - Urban Land Magazine

UL: Who should be running a company's social media presence? PR team? Marketing team? IT team? Interns? Or a combined effort?

Devine: Many companies hand over the keys to the kingdom to interns, since they are often younger and more familiar with using social media. However, inexperienced staff members may not recognize inappropriate content before blasting it out to thousands of...

Website: http://urbanland.uli.org

Related topics : companies that use social media marketing effectively / companies that use social media effectively / social media management company business plan / new social media sites like facebook / social media sites like facebook

The Social Media Marketing Conference | Fred Pryor ...

The Social Media Marketing Conference

Building platforms and expanding reach

Increase your Internet presence … boost traffic … connect with customers … and take full advantage of all that social media has to offer!

Social Media is here to stay. What used to be "something only the big brands dabbled in" is now a must have marketing tool for all businesses - from smaller startups to...

Website: http://www.pryor.com

Related topics : new social media sites like facebook / new social media sites / social media revenue models / social media market opportunity / successful social media campaigns examples

Social Media's Influence On Buying Behavior - SEO Agency

in Social Media by Russ Carpenter

Buying something new used to be easy: Decide which option ticks all the boxes, find a vendor, spend.

Not anymore. In a permanently connected world, things are no longer that simple; second opinions -- as many as you want -- are available on demand, and buyers are taking note. Whatever you're buying, whether for personal or business use, chances are one of your...

Website: http://www.digitalcurrent.com

Related topics : companies that don't use social media effectively / companies that use social media effectively / companies that use social media marketing effectively / benefits of using social media for business / social media branding for business

What Is Social Media? Explaining the Big Trend - lifewire.com

What Is Social Media? Explaining the Big Trend

Taking a Closer Look at What 'Social Media' Is Really All About

by Daniel Nations

Updated March 09, 2017

Social media is a phrase that we throw around a lot these days, often to describe what we post on sites and apps like Facebook , Twitter , Instagram , Snapchat and others.

But if we use the term to describe a site like Facebook, and also a site...

Website: https://www.lifewire.com

Related topics : new social media sites like facebook / new social media sites / most private social media sites / social media management system definition / social media management system free

Analytics and Data Will Change Social Media in 2017 – Adweek

Analytics and Data Will Change Social Media in 2017

I don't need a crystal ball to tell you that in 2017, social media is only going to become more important and influential, both in society and for marketers. The key to taking advantage of this will be in the tools.

December 30, 2016

As we wind down the year and look back on 2016, we find that social media is on everyone's lips-but perhaps...

Website: http://www.adweek.com

Related topics : using social media as a market research tool / social media analytics market research / companies that use social media marketing effectively / social media marketing trends 2017 / advantages of using social media for market research

How To Choose The Best Social Media For Your Business

By azfar on August 14, 2015

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Related topics : organizations that use social media effectively / using social media as a market research tool / social media network sites / benefits of using social media for business / social media networking sites business

Is two-step flow theory still relevant for social media ...

Sorin Adam Matei 29 Comments Bernard Berelson , Business , Diffusion of innovations , elihu katz , Gabriel Tarde , Katz , Marketing and Advertising , Mass media , Paul Lazarsfeld , Public Opinion Quarterly , Research , Social Media , Social Media Course , Social Sciences , Tarde , Television program , united states , Yahoo

Gabriel Tarde Image via Wikipedia

This is a learning module for the...

Website: http://matei.org

Related topics : new social media tools / social media audience segmentation / using social media as a market research tool / social media market research tool / social media audience research

Social media optimization - Wikipedia

Social media optimization is becoming an increasingly important factor in search engine optimization , which is the process of designing a website in a way so that it has as high a ranking as possible on search engines . As search engines are increasingly utilizing the recommendations of users of social networks such as Reddit , Facebook , Tumblr , Twitter , YouTube , LinkedIn , Pinterest ,...

Date: 2017-02-23 10:51:34
Website: https://en.wikipedia.org

Related topics : search engine marketing social media / location based social media search / social media networking sites business / social media optimization techniques / social media optimization tools

Promotion (marketing) - Wikipedia

There are three objectives of promotion. These are: [3]

To present information to consumers and others.

To increase demand .

To differentiate a product.

The purpose of a promotion and thus its promotional plan can have a wide range, including: sales increases, new product acceptance, creation of brand equity , positioning , competitive retaliations, or creation of a corporate image . [2]

The term...

Date: 2017-03-08 05:20:05
Website: https://en.wikipedia.org

Related topics : internet advertising and social media as a marketing communication tool / social media network sites / internet social media sites / internet & social media for corporate and marketing communication / social media network marketing services

Blog | The Difference between Social Media News Releases ...

PR 2.0 Defined – Deirdre Breakenridge

PR 2.0 Defined

Updated - 2014

In 2007, I first shared a definition of PR 2.0 when I launched my blog. The definition focused on social media's media role in PR 2.0, which was used to reach, collaborate and better communicate with bloggers / new influencers, media and consumer audiences directly. Social media is a peer-to-peer approach that allows the public to drive their communications in their...

Website: http://www.deirdrebreakenridge.com

Related topics : social media tools for pr professionals / social media changed communication / social media impact on communication / using social media for pr / articles about social media communication

How Social Media Can Help Your Event Marketing Strategy

Image by Nathan Rupert via Flickr

Have you ever hosted a party and promoted it on Facebook? That's social media event marketing, but there's a lot more to it than getting your friends to click 'Join.' Social media is an intrinsic part of how people experience almost every event now, and if you're a marketer, that means lots of new opportunities to get more out of your event marketing strategy....

Website: https://blog.hootsuite.com

Related topics : social media promotion strategy / social media marketing strategy template / social media marketing campaign cost / social media marketing campaign plan / social media marketing campaign template

News Use Across Social Media Platforms 2016 | Pew Research ...

By Jeffrey Gottfried and Elisa Shearer

A majority of U.S. adults - 62% - get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation. In 2012, based on a slightly different question, 49% of U.S. adults reported seeing news on social media. 1

But which social media sites have the largest...

Website: http://www.journalism.org

Related topics : traditional news media and social media / social media news / social media network sites / new social media sites like facebook / social networking sites research study

Six social-media skills every leader needs | McKinsey ...

The dynamics of social media amplify the need for qualities that have long been a staple of effective leadership, such as strategic creativity, authentic communication, and the ability to deal with a corporation's social and political dynamics and to design an agile and responsive organization.

Social media also adds new dimensions to these traits. For example, it requires the ability to create...

Website: http://www.mckinsey.com

Related topics : social media audiences differ from those of traditional media because / describe different types of social media tools and applications / new social media tools / differences between social media tools and applications / companies that use social media marketing effectively

Best Media Monitoring Tools for Public Relations: Top 100

Hundreds of media monitoring tools are available online. But finding the right ones can be challenging. Many are difficult to find, others cost more than you want to pay, and still others aren't worth the time it takes to look for them. So what's a media monitoring fool to do? As it used to say in the Mighty Man cartoons (look it up), "Here we are to save the day!"

We put our pointed little head...

Website: http://everything-pr.com

Related topics : new social media sites like facebook / new social media sites / social media management system free / social media management system / best social media campaigns 2015

How Much Does it Cost to Outsource Social Media Marketing?

Digital PR, social media and content marketing for startups and small businesses.

How Much Does Social Media Marketing Cost?

| costs of social media marketing , marketing with facebook , marketing with Twitter , online PR , online pr agencies , Online PR agency , social media marketing , Web content writing

The question that we get most often about social media marketing is how much it costs --...

Website: http://www.contentfac.com

Related topics : digital media marketing strategy / direct marketing media strategy / online media marketing and advertising magazine / online media marketing and advertising / online media marketing strategy

Marketing buzz - Wikipedia

Strategies[ edit ]

Some of the common tactics used to create buzz include building suspense around a launch or event, creating a controversy, or reaching out to bloggers and social media influencers. Social media participants in any particular virtual community can be divided into three segments: influencers, individuals, and consumers. Influencers amplify both positive and negative messages to...

Date: 2017-02-19 12:09:41
Website: https://en.wikipedia.org

Related topics : companies that use social media marketing effectively / social media marketing strategy example / social media marketing success stories / using social media as a market research tool / social media marketing strategies

Social Media Press Release 2.0 - SHIFT Communications PR ...

Back in 2006, SHIFT Communications pioneered the first social media press release . It was super-cool, with links to other sites, shorter media snippets, recommendations for social network posting, multimedia, and more, well ahead of its time. But that was years ago; is the social media press release still relevant?

In some ways, the answer might surprise you: the Social Media Press Release isn't...

Website: http://www.shiftcomm.com

Related topics : social media press release distribution / social media press release / social media news release format / social media photo release form / social media release form

The art of business relationships through social media

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"Ah, relationships," moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, "Who needs them." The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This...

Website: http://iveybusinessjournal.com

Related topics : social media networks are changing our way of having relationships / benefits of using social media for business / social media networking sites business / companies that use social media effectively / social media management company for small business

Internet Marketing Company | Leading Digital Marketing ...

Internet Marketing Inc. provides integrated online marketing strategies that help companies grow. We think of ourselves as a business development consulting firm that uses interactive marketing as a tool to increase revenue and profits. Our management team has decades of combined experience in online marketing as well as graduate level education and experience in business and finance. That is...

Website: http://www.internetmarketinginc.com

Related topics : companies that use social media marketing effectively / search engine marketing social media / search and social media marketing for international business / social media marketing campaign plan / social media marketing degree online

The Social Media Hierarchy of Needs - AlleyWatch

Subscribe Google Whatsapp Pinterest Digg Linkedin Reddit Stumbleupon Print Delicious Buffer Pocket Xing Tumblr Mail

Ever heard of� Maslow's Hierarchy of Needs ? If you've taken a Psychology 101 class or brushed up on basic psychological theory (which if you're a marketer, should frankly be a no-brainer), you've probably heard of�Abraham Maslow.

In his 1943 paper titled "A Theory of Human...

Date: 2017-03-10 10:20:11
Website: http://www.alleywatch.com

Related topics : google social media blog / social media marketing companies / social media branding strategy / social media marketing strategies / social media marketing strategy

7 Social Media Technology Trends that are foolish to ignore

Implementing new social media tools and making technical changes to your online presence can have a serious positive or negative impact to your business.

In this article we explore 7 technology trends that may have a significant impact to your business that you need to be aware of.

1. Google Redefining itself

Google is going through a radical transformation on how it gathers information and...

Website: http://www.razorsocial.com

Related topics : social media reputation management tools / social media management tools / social media and technology tools for research / using social media as a market research tool / social media technologies and tools

Social marketing FAQs | The NSMC

Social marketing FAQs

What's the difference between social marketing and commercial marketing?

Although social marketing borrows many tools from commercial marketing, its aim is social good rather than profit.

As a discipline, it also draws upon social and behavioural sciences as well as social policy, along with an understanding of the environmental determinants which affect the ways in which...

Date: 2017-03-10 07:12:41
Website: http://www.thensmc.com

Related topics : difference between health promotion and social marketing / marketing public health strategies to promote social change / social marketing strategies for changing public behaviour / social media marketing policy / difference between social marketing and commercial sector marketing

Johanna Blakley: Social media and the end of gender | TED ...

Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.

Johanna Blakley studies the impact of mass media and entertainment on...

Website: ted.com

Related topics : social media advertising companies / social media audiences differ from those of traditional media because / social media audience research / research social media / online social media

Johanna Blakley: Social media and the end of gender | TED ...

Johanna Blakley studies the impact of mass media and entertainment on...

Website: ted.com

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