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6 selected articles

How To Create A Social Media Marketing Plan In 6 Steps

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So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch.

Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided...

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Related topics : direct marketing media plan / marketing communications media planning / online media marketing plan / list of social media websites 2014 / new social media sites like facebook

Social Media Advertising: The Complete Guide

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Social Media Advertising: The Complete Guide

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It's no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013 , and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The...

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Related topics : social media ad spend emarketer / social media ad spend 2013 / social media ad spend 2016 / ad age social media guide / advertising age social media guide

Social Media and SEO: 5 Quick Wins to Increase Your Reach

As social media and SEO have evolved over the years, they've become increasingly intertwined--and it's not hard to understand why. Social media focuses on, and encourages, engagement and real conversations between people online. SEO focuses on how people are looking for information and solutions to their problems online. In both cases, brands succeed by connecting with these desires authentically...

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Related topics : new social media sites like facebook / social media terms of use / social media sites like facebook / social media links for website / social media links - project for after effects

How Social Media Can Help Your Event Marketing Strategy

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Have you ever hosted a party and promoted it on Facebook? That's social media event marketing, but there's a lot more to it than getting your friends to click 'Join.' Social media is an intrinsic part of how people experience almost every event now, and if you're a marketer, that means lots of new opportunities to get more out of your event marketing strategy....

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Related topics : social media promotion strategy / social media marketing strategy template / social media marketing campaign cost / social media marketing campaign plan / social media marketing campaign template

All the Social Media Advertising Stats You Need to Know

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It feels like every month a social network unveils a new social media advertising tool. Facebook, Twitter, and LinkedIn have long planted their flags in this territory, while Instagram, Pinterest, and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up.

If you're still not...

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Related topics : social media ad spend 2014 / social media ad spend 2017 / social media ad spend 2016 / social media advertising companies / social media advertising campaigns

The Top 26 Social Media KPIs Marketers Can't Ignore ...

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How do you measure social? If you're a social media marketer, it's pretty much guaranteed that your boss has asked you to provide results showcasing your efforts. You might have initially been baffled as to how you would measure values such as awareness, what your customers think of your brand, or how your efforts are impacting the bottom line, but...

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Related topics : post methode social media / post social media in one place / post social media strategy / articles on social media marketing for business / social media marketing business opportunity