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8 selected articles

Social Media Platforms 2015 [Research] - Heidi Cohen

Social Media Platforms 2015 [Research]

Posted on May 27, 2015 by Heidi Cohen in Social Media | 2 Comments

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Use Social Media To Reach The Right Audience For Your Business

As a marketer, understand what your peers are doing on various social media platforms to maximize your business results.

Social Media Examiner does the marketing community a great service by assessing how marketers use the...

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Related topics : new social media sites like facebook / best social media campaigns 2015 / social media sites like facebook / travel industry using social media / new social media websites 2015

The Real Truth About Social Media Ratings And Reviews ...

The Real Truth About Social Media Ratings And Reviews

Posted on March 26, 2014 by Heidi Cohen in Social Media | 1 Comment

Social media ratings and reviews  influence sales.

Ratings and reviews aren't new. They've been around since people started exchanging goods and services.

How do you find a doctor or hairdresser? Most likely you'll ask a family member or close friend and then you may check...

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Related topics : social media influence rating / social media ratings reviews / social media rating point / social media network marketing services / internet social media marketing services

Why Can’t We Hire A College Intern to Do Our Social Media ...

Social media marketing requires understanding your products and brand(s).  One of the major reasons to use social media marketing is to build brand awareness and provide product support. A college student doesn't understand your brands' strengths and benefits. Further, on social media platforms, brands require more than just a logo. Branding is ingrained into how your organization and products...

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Related topics : smm (social media marketing) ??? / social media market opportunity / using social media as a market research tool / advantages of using social media for market research / social media market research tool

The Future of Social Media - Heidi Cohen

The Future of Social Media

Posted on March 22, 2012 by Heidi Cohen in Social Media | 8 Comments

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What Social Media's Evolution Means For You

While many of us active on social media networks today would like to think it's a recent phenomenon, the reality is that social media's been around in various forms since the beginning of the Internet (and before.) Options such as blogs, bulletin...

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Related topics : social media changed business / how social media changed the way we interact with the world / social media changed politics / social media change our life / social media changed communication

Social Media Buying: Where Are Your Customers ... - Heidi ...

Social Media Buying: Where Are Your Customers?

Posted on August 5, 2013 by Heidi Cohen in Social Media | 4 Comments

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Facebook, Twitter & Pinterest Drives Sales  [Research]

There's a lot of debate among marketers about whether social media drives sales or not. Since it's often difficult to track customers' paths from social media to purchase to advocacy, many marketers attribute social...

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Related topics : social media platforms for marketing / social media marketing buyers / using social media for marketing research / social media analytics market research / social media for market research

Social Media Buyer Persona - Heidi Cohen

Social Media Marketing World 2017

Join Heidi Cohen and fellow marketers at the mega-conference designed to inspire and empower you-- Social Media Marketing World 2017 , brought to you by Social Media Examiner.

Discover the best and newest ways to market your business on Facebook, Instagram, LinkedIn, YouTube, Twitter, Pinterest and Snapchat.

The event takes place March 22-24, 2017, in San Diego. Actionable Marketing readers get an early registration discount.

Free Content Marketing...

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Related topics : social media marketing buyers / social media marketing strategy example / social media marketing conferences / social media marketing strategies / social media marketing strategy

Twitter Etiquette: 24 Guidelines to Tweet By - Heidi Cohen

Twitter Manners Checklist

Twitter etiquette is a lot like the advice your mother gave you when you were young. Be nice and treat people well and they'll respond in kind.

Sounds simple enough but somehow when people are on social media networks, communications flow straight through their fingertips without stopping in their brains long enough for consideration of the longer term impact. With...

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Related topics : social media platforms meaning / social media platforms list / social media platforms for marketing / social media platforms / social media marketing twitter

30 Branding Definitions - Heidi Cohen

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Brands have a wide range of uses for businesses, products and individuals in today's dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention--today's scarce resources--to break though...

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Related topics : social media branding strategy / brands using social media / social media marketing messages / using social media for pr / social media branding for business