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6 selected articles
The social impact of social media: creator or destroyer of ...
This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei
Social Capital Theory proposes that effective social action and the wellbeing of social groups, from the smallest voluntary organization to entire societies, is the product of a "secret ingredient:" social capital. Traditionally, if a group or institution...
Related topics : benefits of social media for individuals and society / social media networks are changing our way of having relationships / social media networking sites definition / organizations that use social media effectively / mass media use and social life among internet users
Is two-step flow theory still relevant for social media ...
Sorin Adam Matei 29 Comments Bernard Berelson , Business , Diffusion of innovations , elihu katz , Gabriel Tarde , Katz , Marketing and Advertising , Mass media , Paul Lazarsfeld , Public Opinion Quarterly , Research , Social Media , Social Media Course , Social Sciences , Tarde , Television program , united states , Yahoo
Gabriel Tarde Image via Wikipedia
This is a learning module for the...
Related topics : new social media tools / social media audience segmentation / using social media as a market research tool / social media market research tool / social media audience research
Does agenda setting theory still apply to social media?
Sorin Adam Matei 27 Comments Agenda-setting theory , Business , Donald Shaw , Mass media , Maxwell McCombs , McCombs , media , new york times , Newspaper , Public Opinion Quarterly , Purdue University , Research , Services , Social Media , Social Media Course , united states , Washington Post
Does the old fashioned newsroom still matter? Image via Wikipedia
This is a learning module for the...
Related topics : social media audiences differ from those of traditional media because / social issues in media and information / social work issues in the media / social issues in the media today / social media issues in society
Social cognitive theory, social learning, self-efficacy ...
Sorin Adam Matei 39 Comments Academic Departments , Albert Bandura , English language , psychology , social , Social cognitive theory , Social Media , Social psychology , Social Sciences , virtual community
Albert Bandura, right Image by psicologiautal via Flickr
This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam...
Related topics : social cognitive theory media / social media theory / social psychology media / social media networks are changing our way of having relationships / social media changed communication
What can uses and gratifications theory tell us about ...
This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei
Of the couple dozen theories that aim to explain how mass media impact society, how many of them are still valid today, when mass media is slowly metamorphosizing into social media? Or, in other words, if there has been a shift from one-to-many, to many-to-many...
Related topics : universities using social media / why use social media / using social media / different types of social media users / social media needs analysis
Can social entropy theory explain social media? - matei.org
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The mathematical model of communication by Shannon and Weaver proposes that a typical communication model comprises of an information source, a transmitter, a receiver and a destination. The information source in this model has an unlimited number of messages that it can choose from, and within this theory, information refers to the ability of the source to make a choice or select a...
Related topics : organizations that use social media effectively / organizations using social media / social media terms of use / examples of social inequality in the media / social network measures
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