Social marketing FAQs | The NSMC

Social marketing FAQs

What's the difference between social marketing and commercial marketing?

Although social marketing borrows many tools from commercial marketing, its aim is social good rather than profit.

As a discipline, it also draws upon social and behavioural sciences as well as social policy, along with an understanding of the environmental determinants which affect the ways in which...

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Date: 2017-03-10 07:12:41

Related topics : difference between health promotion and social marketing / marketing public health strategies to promote social change / social marketing strategies for changing public behaviour / social media marketing policy / difference between social marketing and commercial sector marketing

Can social entropy theory explain social media? -


The mathematical model of communication by Shannon and Weaver proposes that a typical communication model comprises of an information source, a transmitter, a receiver and a destination. The information source in this model has an unlimited number of messages that it can choose from, and within this theory, information refers to the ability of the source to make a choice or select a...

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Related topics : organizations that use social media effectively / organizations using social media / social media terms of use / examples of social inequality in the media / social network measures

What is social marketing? | The NSMC


Methods mix

These benchmark criteria are not just a tick-box checklist, but concepts that work together to make social marketing programmes more effective. For more information, download our� Big pocket guide to social marketing .

1: Clear behavioural goals�

Influence specific behaviours, not just knowledge, attitudes and beliefs.�

Set clear, specific, measurable and time-bound...

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Date: 2017-03-10 07:30:37

Related topics : using social media as a market research tool / using social media to conduct market research / social media market research tool / criticisms of social media marketing / concept of social media marketing

Corruption and inequality: how populists mislead people ...

With the launch of Transparency International's Corruption Perceptions Index 2016 just five days after Donald Trump's inauguration as US President, it's timely to look at the links between populism, socio-economic malaise and the anti-corruption agenda. Indeed, Trump and many other populist leaders regularly make a connection between a "corrupt elite"  interested only in enriching themselves and...

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Related topics : examples of social inequality in the media / social media index / social inequality in the media / measuring social media success / free social media measurement