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2 selected articles

Social marketing FAQs | The NSMC

Social marketing FAQs

What's the difference between social marketing and commercial marketing?

Although social marketing borrows many tools from commercial marketing, its aim is social good rather than profit.

As a discipline, it also draws upon social and behavioural sciences as well as social policy, along with an understanding of the environmental determinants which affect the ways in which...

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Date: 2017-03-10 07:12:41

Related topics : difference between health promotion and social marketing / marketing public health strategies to promote social change / social marketing strategies for changing public behaviour / social media marketing policy / difference between social marketing and commercial sector marketing

The National Social Marketing Centre | The NSMC

The NSMC shares social marketing best practice through a range of reports, leaflets and documents, many of...

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Date: 2017-03-10 07:07:50

Related topics : national social marketing centre nsmc / national centre social marketing / social marketing centre / social marketing best practices / marketing social change