Website: http://www.igi-global.com
Rank: 194 / 692
3 selected articles
Social Media and Viral Marketing in China: Business IS&T ...
Download link provided immediately after order completion
$37.50
Abstract
Social media, a range of various new communication applications based on Internet and wireless telecommunication technology, provide a new media environment for marketing. This chapter first reviews literature about social media and social media marketing, specifically viral marketing. It then provides an overview on the...
Related topics : companies that use social media marketing effectively / marketing communications social media / difference between social media and viral marketing / social media viral marketing examples / social media and viral marketing
Developing a New Revenue Business Model in Social Network ...
Download link provided immediately after order completion
$37.50
Abstract
This chapter focuses on a new business model in social networking, uses platform strategy to discuss possible business models, evaluates the optimal model for partnering with social networking service providers. This research develops a new revenue business model in social networking with a case study and discusses its...
Related topics : social networking service and website / new social networking sites like facebook / social networking sites revenue model / social service research network / service provider social network
Social and Economic Effects of Community Wireless Networks ...
Social and Economic Effects of Community Wireless Networks and Infrastructures
Abdelnasser Abdelaal (Ibri College of Applied Sciences, Oman)
Release Date: February, 2013|Copyright: © 2013 |Pages: 324
ISBN13: 9781466629974|ISBN10: 1466629975|EISBN13: 9781466629981|DOI: 10.4018/978-1-4666-2997-4
$230.00
Description
It is surprising to think that in today's rapidly evolving world of technology,...
Related topics : on wireless social community networks / social network community manager / social and networking community / social networking community / social community network
3 Resources