CivicSpark State Seminar: Using Social Science to Drive Sustainable Behavior

The presentation by Dr. Kat Donnelly focused on successful projects in behavioral messaging and community-based social marketing (CBSM), combined with enhanced data tracking. Dr. Donnelly is the CEO and Founder of Empower Efficiency, a woman-owned firm dedicated to making energy efficiency and renewable programs desirable to consumers. Empower is a nationally recognized company that uses behavior- and culture-change science to positively impact social issues that create lasting results.

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From: Kristen Wraith

Related topics : community based social marketing / social and networking community