THE MARKETING CONCEPT - Northern Arizona University

Company Orientations to the Marketplace

 

What philosophy should guide a company marketing and selling efforts?  What relative weights should be given to the interests of the organization, the customers, and society?  These interest often clash, however, an organization's marketing and selling activities should be carried out under a well-thought-out philosophy of efficiency,...

Read more

Date: 2001-03-28 18:48:00
Website: http://www2.nau.edu

Related topics : focusing the concept of social marketing / social responsibility marketing concept / concept of social marketing / product social marketing

Social marketing - Wikipedia

Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.

Social marketing applies a "customer oriented" approach and uses the concepts...

Read more

Date: 2017-03-05 15:56:19
Website: https://en.wikipedia.org

Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler

Socially responsible marketing - Wikipedia

Socially responsible marketing is critical of excessive consumerism and environmental damages caused by corporations. It is based on the idea that market offerings must not be only profit-driven, but they must also reinforce social and ethical values for the benefit of citizens.

The idea of socially responsible marketing is sometimes viewed as an extension of the concept of Corporate Social...

Read more

Date: 2017-02-22 02:18:31
Website: https://en.wikipedia.org

Related topics : concept of social responsibility marketing and how it impacts both companies and consumers / difference between ethics and corporate social responsibility in the context of marketing / social responsibility marketing concept / social responsibility marketing strategy / social responsibility marketing examples

Importance of Social Responsibility & Ethics | eHow

Jupiterimages/Creatas/Getty Images

The importance of social responsibility and ethics is largely subjective. Economist Milton Friedman wrote, in an article for the New York Times Magazine, that the sole purpose behind social responsibility in business is to increase profits. Where there is no potential for profit, philanthropy is comparable to theft from the stakeholders in the corporation. Whole...

Read more


Website: http://www.ehow.com

Related topics : importance of social responsibility and ethics in marketing / difference between ethics and social responsibility in marketing / corporate social responsibility and ethics in marketing / social responsibility and ethics in marketing / corporate social responsibility as a marketing tool

What is Marketing? and Basic Marketing Concepts | Notes Desk

What is Marketing? (Marketing Definition)

There are a lot of marketing definitions available but the right ones are focused upon the key to marketing success i.e. customers. Following are some of the marketing definitions available.

American Marketing Association defines marketing as:

Advertisement

Marketing is the activity, set of institutions, and processes for creating, communicating,...

Read more


Website: http://www.notesdesk.com

Related topics : definition of social marketing concept / focusing the concept of social marketing / social responsibility marketing concept / concept of social marketing / pro social marketing definition

Societal marketing - Wikipedia

The societal marketing concept was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies . In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues. Social marketing applies a "customer orientated" approach and uses the concepts and tools used by commercial marketers in...

Read more

Date: 2017-02-21 15:56:13
Website: https://en.wikipedia.org

Related topics : corporate social responsibility used as marketing tool / concept of social responsibility marketing and how it impacts both companies and consumers / corporate social responsibility as a marketing tool / using social media as a market research tool / companies that use social media marketing effectively

Why Can’t We Hire A College Intern to Do Our Social Media ...

Social media marketing requires understanding your products and brand(s).  One of the major reasons to use social media marketing is to build brand awareness and provide product support. A college student doesn't understand your brands' strengths and benefits. Further, on social media platforms, brands require more than just a logo. Branding is ingrained into how your organization and products...

Read more


Website: http://heidicohen.com

Related topics : smm (social media marketing) ??? / social media market opportunity / using social media as a market research tool / advantages of using social media for market research / social media market research tool

Corporate Social Responsibility A Tool For Marketing ...

Corporate Social Responsibility A Tool For Marketing Strategy Commerce Essay

Published:

Last Edited:

23rd March, 2015

This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.

The guideline explains how to prepare your paper in printer-ready format for the International Scientific Conference of the Romanian German-University of...

Read more

Date: 1970-01-01 00:00:00
Website: https://www.ukessays.com

Related topics : business network for corporate social responsibility / concept of social responsibility marketing and how it impacts both companies and consumers / social responsibility marketing concept / corporate social responsibility and ethics in marketing / corporate social responsibility used as marketing tool

Corporate Social Responsibility & Human Rights ...

Corporate Social Responsibility & Human Rights

Corporate Social Responsibility & Human Rights

Subsection Title

Corporate Social Responsibility & Human Rights

Corporate Social Responsibility & Human Rights (2008)

1. What is Corporate Social Responsibility (CSR)?

The concept of Corporate Social Responsibility (CSR) is generally understood to mean that corporations have a degree of responsibility...

Read more

Date: 2017-03-10 08:53:53
Website: humanrights.gov.au

Related topics : corporate social responsibility and marketing / concept of social responsibility marketing and how it impacts both companies and consumers / social responsibility marketing concept / social responsibility marketing examples / social responsibility marketing

Integrating Quantitative and Qualitative Methods in Social ...

Integrating Quantitative and Qualitative Methods in Social Marketing Research

by Nedra Kline Weinreich

Introduction

Traditionally, research in the field of health promotion has followed in the footsteps of its "older brother," medicine. However, the reductionistic model of disease causation cannot adequately describe the complex mechanisms that influence health behavior. Social marketers working...

Read more

Date: 2010-12-07 10:20:00
Website: http://www.social-marketing.com

Related topics : advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research / advantages of using social media for market research

Corporate Social Responsibility - organization, levels ...

Corporate social responsibility (CSR) can be defined as the "economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time" (Carroll and Buchholtz 2003, p. 36). The concept of corporate social responsibility means that organizations have moral, ethical, and philanthropic responsibilities in addition to their...

Read more


Website: http://www.referenceforbusiness.com

Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / difference between ethics and social responsibility in marketing / ethics and social responsibility in international marketing / ethics and social responsibilities of marketing management

MBA in Social Media Marketing Online | Master’s Program

Tuition & Fees

Target and Engage Customers by Earning an MBA in Social Media

With more than a million posts to Twitter every hour and five billion minutes spent on Facebook every day, social media is a major driver of modern marketing efforts. The Master of Business Administration in Social Media at Southern New Hampshire University provides business leaders with a platform to learn the best ways...

Read more


Website: http://www.snhu.edu

Related topics : social media market opportunity / advantages of using social media for students / college students and social media use / organizations that use social media effectively / using social media as a market research tool

10 Places to Find Free Marketing Courses Online - Study.com

10 Places to Find Free Marketing...

10 Places to Find Free Marketing Courses Online

Marketing can be any way in which entrepreneurs and businesses seek to inform potential customers about their products. Here are some great free online resources to learn about marketing.

Show me popular schools

Online Marketing Courses for Credit

Free online marketing courses employ media such as videos, audio...

Read more


Website: study.com

Related topics : free social media marketing online course / free social media marketing courses / online media marketing courses / social marketing online course / social media online marketing

Marketing Management chapter 1 practice test Flashcards ...

Proponents of holistic marketing consider internal marketing to be as important as marketing to consumers.

Page: 21

true

111

Integrated marketing is the task of hiring, training, and motivating able employees who want to serve customers well.

Page: 21

false

112

Performance marketing requires understanding the financial and non-financial returns to business and society from marketing activities and programs.

Page: 22

true

113

Performance marketing involves reviewing metrics assessing market share, customer loss rate, customer...

Read more


Website: http://www.easynotecards.com

Related topics : corporate social responsibility and marketing / social responsibility marketing concept / social activism marketing / social marketing organ donation / corporate social marketing

The Social Clinic | Social Business Consultancy & Social ...

The Loft is part of our group & our sister company in terms of design & creativity.

Preferred Agency

Twitter's consultancy of choice for campaigns & strategy development in KSA.

Verified Partner

We are Microsoft's exclusive Yammer Verified Partner in Saudi Arabia.

Certified Partner

Advertising partners in Adwords, YouTube, & Analytics.

Job Vacancies

Account Executive (JED), Jeddah, Saudi...

Read more


Website: http://www.thesocialclinic.com

Related topics : social media management company business plan / integrated marketing communications social media / social media marketing business opportunity / social media marketing ideas for business / social media branding for business

Micro Marketing VS Macro Marketing - Understanding the ...

Micro marketing VS macro marketing encompasses what businesses consider as marketing in popular sense and how a business society makes its decision on an aggregate basis.

 

Marketing, in general, is a crucial element for all businesses and industries. Successful marketing campaigns play a bigger part in increasing brand and product awareness among the target group.

 

Successful marketing...

Read more


Website: http://product2market.walkme.com

Related topics : product social marketing / social marketing business / social responsibility marketing strategy / successful social marketing campaigns / focusing the concept of social marketing

Barriers and Benefits: Changing Behavior Through Social ...

Stakeholder Engagement

Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the "red soap" throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key...

Read more

Date: 2017-03-10 07:06:57
Website: http://www.sustainablebrands.com

Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior pdf / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / community based social marketing steps

Articles on Corporate Social Responsibility

Corporate Social Responsibility initiatives in primary and secondary education provide for benefits to all stakeholders. The key theme in this article is that these CSR initiatives are a win-win situation for the corporates as well as the workforce of the future.

Changing Directions to Overcome Crisis

This article discusses the current unsustainable path that our civilization is in and alerts the...

Read more

Date: 2017-02-01 06:37:25
Website: http://managementstudyguide.com

Related topics : corporate social responsibility and marketing / social responsibility marketing concept / social responsibility marketing examples / social responsibility marketing / articles on social marketing in india

MKT 380 Introduction to Social Media Marketing - LibGuides

Tumblr

The best reports will be factual and analytical. There is no room for personal feelings or emotional response. Think of this report as the type of report created by a social media consultancy firm before a first meeting with a client. The goal is to assess where the client is in terms of their social media use while providing a sense of what the firm would/could do for them if they...

Read more

Date: 2017-03-10 08:58:14
Website: http://calstatela.libguides.com

Related topics : using social media as a market research tool / social media market research tool / benefits of using social media for business / companies that use social media effectively / social media market research companies

Social Business and Sustainable Marketing | University of ...

Social Business and Sustainable Marketing

MSc/PgDip/PgCert

Business School of the Year

Industrial Placement

3 good reasons to study Social Business and Sustainable Marketing at Salford

1.

Gain specialist knowledge around social enterprise and sustainability to become the social business leaders of tomorrow

2.

Learn to develop creative and original solutions to address key social...

Read more


Website: http://www.salford.ac.uk

Related topics : search and social media marketing for international business / social media marketing for business schools / social media marketing business opportunity / social marketing business / social marketing sustainability

SEO, SEM, Social media and Digital marketing Course

Placement opportunity

About the Digital Marketing Programme

All India Management Association (AIMA), the national apex body of professional management of India along with Digital Vidya, Asia's leading Digital Marketing training company and the first one to launch Social Media marketing workshop series in India in 2009, brings you a joint Certification Programme in Digital Marketing and...

Read more


Website: https://www.aima.in

Related topics : marketing digital / digital media marketing jobs in india / digital media marketing definition / digital media marketing plan / digital media marketing strategy

Guide to Writing for Social Media | Social Media | CDC

Social Media and Communication Strategy

Keep in mind that social media is one tool in a larger communication strategy. Always consider your overarching communication goals when developing social media activities.

As with all media outreach, the keys to an effective social media presence are to...

Identify your target audience.

Select the appropriate channel for your message.

Decide upfront how...

Read more


Website: https://www.cdc.gov

Related topics : using social media as a market research tool / marketing communications social media / using social media for marketing research / using social media marketing / social media changed communication

Internet Marketing Company | Leading Digital Marketing ...

Internet Marketing Inc. provides integrated online marketing strategies that help companies grow. We think of ourselves as a business development consulting firm that uses interactive marketing as a tool to increase revenue and profits. Our management team has decades of combined experience in online marketing as well as graduate level education and experience in business and finance. That is...

Read more


Website: http://www.internetmarketinginc.com

Related topics : companies that use social media marketing effectively / search engine marketing social media / search and social media marketing for international business / social media marketing campaign plan / social media marketing degree online

Best Digital Marketing Training Institute in Hyderabad ...

Web Trainings Academy is trusted digital marketing training institute in Hyderabad, India. Established when digital marketing and internet technologies were in early stages in India. Since we started our Digital marketing institute, we focused mainly on imparting quality training in marketing. Our goal is to deliver Practical Oriented Quality Education with real-time projects.

We offer...

Read more


Website: http://www.webtrainings.in

Related topics : digital media marketing jobs in india / digital media marketing strategy / digital media marketing courses / master in digital & social media marketing / digital media marketing meaning

7 Best Practices of Cause Marketing on Social Media

Categories: Internet Marketing , Social Media

This week Twitter reported on two new campaigns being promoted by big brands on their network. One was from Clorox who is using Twitter to bring safe drinking water to Peru . The other from Budweiser, promoting responsible drinking to millennials . While the former may seem more altruistic than the latter, we nonetheless see two recent examples of...

Read more


Website: http://www.standardmarketing.com

Related topics : social media cause marketing / social media marketing campaign examples / social media marketing campaign plan / social media marketing campaign 2014 / social media marketing campaign

Social Media Strategies for Hotels

Getting Social  >  

Social Media Strategies for Hotels

Social Media Strategies for Hotels

Published: Aug 06, 2009

Tweet

Social Media continues to grow in importance. It has not only become one of the critical tool to interact with customer but is also considered one of the key elements impacting organic search and ranking for the hotel. Hotels that take advantage of this trend are seeing...

Read more


Website: http://blog.milestoneinternet.com

Related topics : social media activism criticism / social media criticism book / new social media sites like facebook / new social media sites / social media revenue models

Digital Marketing Strategy: Quinlan School of Business ...

"Of all the executive digital marketing programs I evaluated, this was one of the best valued. The speakers were incredibly sincere, approachable, and brought a lot of real-world, applicable examples, tools, and resources."

-- Interactive Marketing Manager, Pella Corporation, October 2014

Upcoming sessions and Fees

October 16-20, 2017 ($3,475)

Class Times: Monday-Friday, 8:30 a.m.-4:30 p.m.�All...

Read more

Date: 2017-03-06 21:04:10
Website: http://luc.edu

Related topics : digital media marketing strategy / digital media marketing plan / certificate in digital media marketing / companies that use social media marketing effectively / organizations using social media marketing

The Social Customer Experience Company | LiveWorld

The Social Customer Experience Company

About Us

At LiveWorld, we help companies improve the customer experience by managing conversations in messaging apps and social media to develop deeper relationships with customers. Our team of marketing strategists, conversation specialists, chatbot experts, social data analysts, software developers, online agents, and business professionals collaborate to...

Read more


Website: http://www.liveworld.com

Related topics : social media brand management / social media management services / social media marketing manager job description / social media community manager / social media management company

Social Media Breakdown: TOMS Social Media Marketing ...

Social Media Breakdown: TOMS Social Media Marketing

Submitted by Sarah McNew on Sun, 05/19/2013 - 20:00

Very few companies can enter into a well-established market space and completely turn it on its heels (pun intended), but that's exactly what TOMS did when it entered the shoe industry in 2006. No, it wasn't the Argentinean alpargata inspired design that caught the eye of potential...

Read more


Website: http://www.socialtoaster.com

Related topics : social media marketing companies / 10 steps to a successful social media marketing strategy / social media marketing strategy steps / social media marketing strategy example / social media marketing ideas facebook

Eyebridge - Website Design Delhi, Web Design Company Delhi ...

Very creative we design Agency with a lot of brand understanding. Young people but have a lot of maturity in work. Execution is very impressive.

Amandeep Saini, AVP Marketing

Godfrey Phillips

In terms of creativity, they seem to bring original ideas. The uniqueness in their ideas can be tick marked as one of the strengths.

Puneet Nagpaal, Sr. Digital Manager

IMS / SHRM

We were looking for a user...

Read more


Website: http://www.eyebridge.in

Related topics : search engine marketing social media / social media marketing optimization services / search & social media marketing / social media marketing services / creative social media marketing ideas

Chicago Digital Marketing, SEO, PR Agency | TopFire Media

Download Our FREE eBook on

5 Must Do Marketing Strategies for the Busy Business Owner

PUBLIC RELATIONS

Not your typical Chicago digital marketing and PR agency, TopFire Media is focused on creating success in public relations and franchise digital marketing. We partner with our clients to build trust and credibility, create brand awareness, and engage key customers. Our PR agency pros leverage...

Read more


Website: http://topfiremedia.com

Related topics : digital media marketing agency / digital media marketing strategy / social media marketing companies / search engine marketing social media / digital media marketing resume

E. Jerome McCarthy - Wikipedia

Education[ edit ]

McCarthy received his Bachelor of Science degree in 1950 from Northwestern University . He received his Master of Arts in 1954 [4] and his PhD in 1958 from the University of Minnesota . [5] His doctoral dissertation was An Analysis of the Use of Marketing Research in Product Development. [6]

Early career[ edit ]

He was a professor of the College of Commerce at the University of...

Read more

Date: 2017-03-09 04:18:51
Website: https://en.wikipedia.org

Related topics : four p's of social marketing mix / product social marketing / focusing the concept of social marketing / definition of social marketing concept / social marketing plan

Working Hand in Hand: Qualitative MR and Social Media Research

Working Hand in Hand: Qualitative MR and Social Media Research

By:

Mary Aviles and Sandra Bauman

Marketing Insights e-newsletter

Key Takeaways

Social media research can be a helpful tool for researching when incorporating a qualitative focus.

Analyzing social media data can provide insights into brand positioning, reputation, engagement, responsiveness, influence, marketing and communication...

Read more


Website: https://www.ama.org

Related topics : using social media as a market research tool / social media market research tool / social media market research companies / using social media for marketing research / social media monitoring for market research

The art of business relationships through social media

Share by email

"Ah, relationships," moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, "Who needs them." The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This...

Read more


Website: http://iveybusinessjournal.com

Related topics : social media networks are changing our way of having relationships / benefits of using social media for business / social media networking sites business / companies that use social media effectively / social media management company for small business

Marketing Degrees | Top Universities

Marketing Degrees

61 shares

Effective marketing is essential to the success of every organization. In fact, anyone who is offering a product or service will benefit from having a marketing brain on their team. Formerly taught as a supplemental module to a business degree, marketing is now taught at universities as a discipline in its own right.

Ever found yourself looking at an advertising...

Read more

Date: 2017-03-10 06:00:36
Website: https://www.topuniversities.com

Related topics : internet advertising and social media as a marketing communication tool / social media marketing degree online / marketing communications and media management / social media marketing bachelors degree / advertising internet marketing media online

Online Masters in Marketing - MS Marketing Communications

Leadership & Management

Build and supervise a marketing communication team of top talent, ensuring the right people fill the right roles

Provide direction to functional units within marketing communication, ensuring each unit is aligned with overall goals

Tap into team members' natural motivators, maximizing their potential for success

Manage the daily activities and performance of employees,...

Read more


Website: http://www.franklin.edu

Related topics : integrated marketing communications social media / using social media as a market research tool / marketing communications social media / using social media for marketing research / social media market research tool

Marketing Consulting Services: Concept Marketing Group Inc.

Your Marketing is only as good as

your data. We offer targeted data

with high deliverability and accuracy.

Let us customize a list for you.

H igh-Quality Print Products

Full Color Printing, Various Print Stock

Use our Design Tool or Custom Design

Start to Finish Mailing Services

Integrative E-mail Marketing

We're not just a printing company... We're a...

Read more


Website: http://www.marketingsource.com

Related topics : search engine marketing social media / social media marketing optimization services / social responsibility marketing concept / concept of social media marketing / social media marketing services

Social information processing (theory) - Wikipedia

Social information processing theory focuses on the social processes that occur when two or more people are engaged in communication, similar to theories such as social presence theory , social penetration theory , and uncertainty reduction theory . What makes SIP different from these theories is its distinct focus on communication mediated solely by information and communications technologies ....

Read more

Date: 2017-02-23 12:45:00
Website: https://en.wikipedia.org

Related topics : identity social networks and online communication / examples of social responsibility theory of media / social responsibility theory of media / social exchange theory relationship marketing / social cognitive theory media

Social Media Specialist (31761512) - reed.co.uk

31 applications

Apply now

I am working with a leading investment bank who are hiring into an innovation team who are set to launch a new financial technology to their private banking customers. They are looking to hire a Social Media Specialist into the role which will be an exciting opportunity to join a fast growing team in central London.

Client Details

The business are a global investment...

Read more


Website: reed.co.uk

Related topics : social media marketing specialists / social media specialists uk / social media specialists jobs / social media specialists / integrated marketing communications social media

Marketing buzz - Wikipedia

Strategies[ edit ]

Some of the common tactics used to create buzz include building suspense around a launch or event, creating a controversy, or reaching out to bloggers and social media influencers. Social media participants in any particular virtual community can be divided into three segments: influencers, individuals, and consumers. Influencers amplify both positive and negative messages to...

Read more

Date: 2017-02-19 12:09:41
Website: https://en.wikipedia.org

Related topics : companies that use social media marketing effectively / social media marketing strategy example / social media marketing success stories / using social media as a market research tool / social media marketing strategies

Careers | Modern Luxury

2+ years of Marketing/ PR experience

Must be proficient in Microsoft Office

Excellent leadership and organization skills

Analytical and creative thinking

Self-Motivated

Exquisite communication and interpersonal skills

Up to speed with current and online marketing techniques (i.e. Twitter, Facebook, Instagram and Snapchat) and their best practices

BS/BA in business administration, marketing and...

Read more

Date: 2017-03-10 07:25:15
Website: http://www.modernluxury.com

Related topics : luxury brand social media marketing / luxury social media marketing / online media marketing and advertising magazine / direct marketing media strategy / social marketing public relations

Chapter 8: Rapid Rural Appraisal - Food and Agriculture ...

Rapid Rural Appraisal (RRA) methodology owes much of its early development to Farming Systems Research and Extension as promoted by the Consultative Group on International Agricultural Research Centers (CGIAR). RRA was developed in response to the disadvantages of more traditional research methods, including: the time taken to produce results, the high cost of formal surveys and the low levels of...

Read more


Website: http://www.fao.org

Related topics : marketing social research association / social marketing research / social marketing evaluation / product social marketing

The Body Shop: Social Responsibility or Sustained ...

Beauty care / Cosmetics

Abstract:

This case is about the issue of sustainability rhetoric and greenwashing. In March 2006, The Body Shop International Plc. (Body Shop), a retailer of natural-based and ethically-sourced beauty products, announced that it had agreed to an acquisition by the beauty care giant L'Oréal SA 1 (L'Oréal) in a cash deal worth £652 million (US$ 1.14...

Read more

Date: 2015-03-13 06:16:14
Website: http://www.icmrindia.org

Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / social responsibility marketing concept / importance of social responsibility and ethics in marketing / social and cultural factors in international marketing

Marketing research - Wikipedia

Marketing research does not only occur in huge corporations with many employees and a large budget. Marketing information can be derived by observing the environment of their location and the competitions location. Small scale surveys and focus groups are low cost ways to gather information from potential and existing customers. Most secondary data (statistics, demographics, etc.) is available to...

Read more

Date: 2017-03-06 17:58:45
Website: https://en.wikipedia.org

Related topics : social marketing research / social and cultural environment in global marketing / social and cultural environment in international marketing / cultural and social environment on international marketing / masters degree in social marketing

Viral Marketing For The Fashion Industry: Fashion Term by ...

Viral Marketing or Viral Advertising is a marketing strategy that encourages people to pass along a marketing message. Essentially, a marketing technique aiming at reproducing "word of mouth" promotions. In regard to this article, I wish to discuss the use of viral marketing as it pertains to the internet or other technology driven methods such as e-mail.

Some would say that...

Read more


Website: http://apparelsearch.com

Related topics : social media viral marketing examples / social media viral marketing campaign / difference between social media and viral marketing / social media and viral marketing / social marketing viral

Viral marketing - Wikipedia

History[ edit ]

The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. [7] As this then began to influence marketing gurus , it took on a life of its own in that new context.

The term viral strategy was first used...

Read more

Date: 2017-03-06 22:28:35
Website: https://en.wikipedia.org

Related topics : difference between social media and viral marketing / social media viral marketing campaign / social media and viral marketing / social marketing viral / viral media marketing

Michael E. Porter - Faculty - Harvard Business School

M. E. Porter

Competition is one of society's most powerful forces for making things better in many fields of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it involves companies contesting markets, countries coping with globalization, or social organizations responding to...

Read more


Website: http://www.hbs.edu

Related topics : corporate social responsibility used as marketing tool / corporate social responsibility and marketing / corporate social responsibility as a marketing tool / social responsibility marketing strategy / corporate social marketing

Digital Marketing Strategy: Customers, Planning, and ROI ...

The rise of digital technologies has transformed the marketing paradigm. Marketers today face a constant proliferation of social media channels, the growing power of the connected customer, and an explosion of new digital tools.

To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their...

Read more

Date: 2017-03-10 11:03:21
Website: http://www8.gsb.columbia.edu

Related topics : digital media marketing strategy / digital media marketing plan / social media marketing strategy steps / social media marketing strategies / social media marketing strategy

Global marketing - Wikipedia

Worldwide competition[ edit ]

One of the product categories in which global competition has been easy to track in U.S. is automotive sales. The increasing intensity of competition in global markets is a challenge facing companies at all stages of development in international markets. As markets open up, and become more integrated, the pace of change accelerates, technology shrinks distances...

Read more

Date: 2017-03-05 15:56:19
Website: https://en.wikipedia.org

Related topics : social and cultural factors affecting international marketing / social and cultural factors in international marketing / media marketing intern / marketing international / companies that use social media marketing effectively

Business Administration Diploma - Bow Valley College

The Business Administration Diploma prepares you for a wide variety of in-demand career opportunities by developing key business skills and knowledge that employers are looking for. The program curriculum offers various innovative approaches to learning including seminars, expert guest speakers, case analyses, online business simulations, external consulting projects, and experiential...

Read more


Website: http://bowvalleycollege.ca

Related topics : social marketing online course / corporate social responsibility and marketing / social responsibility marketing concept / social marketing course