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Indian Journal of Marketing
Indian Journal of Marketing
Welcome to the Website of : Indian Journal of Marketing
Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business,...
Related topics : social media network marketing services / using social media for marketing research / social media marketing for business schools / social media network marketing / social media and viral marketing
Digital Marketing Jobs & Career Opportunities in India
Social Media Marketing Expert
Social media marketing has two areas. One of the areas is spreading the owned content via social media channels. This can also be done by the content marketing manager or a person in the content marketing team.
However, running paid advertising in Social media requires some expertise. For example, advertising on Facebook has become a complicated task nowadays. New...
Date: 2017-03-10 06:47:10
Articles on Corporate Social Responsibility
Corporate Social Responsibility initiatives in primary and secondary education provide for benefits to all stakeholders. The key theme in this article is that these CSR initiatives are a win-win situation for the corporates as well as the workforce of the future.
Changing Directions to Overcome Crisis
This article discusses the current unsustainable path that our civilization is in and alerts the...
Date: 2017-02-01 06:37:25
Related topics : corporate social responsibility and marketing / social responsibility marketing concept / social responsibility marketing examples / social responsibility marketing / articles on social marketing in india
Social Media Advertising | Learn how to advertise on ...
Social Media Advertising (SMA) is a particular segment of marketing that utilises Internet's social platforms to deliver commercial messages to potential consumers.
Social Media Marketing is a collection of methods and operations for generating commercial publicity through social media websites and online communities. Social Media Advertising is planning and executing advertising campaigns on...
Related topics : social media advertising effectiveness / social media advertising companies / social media advertising campaigns / social media advertising / companies that use social media marketing effectively
Lead Generation Company in Mumbai | Digital Media Agency
Digital marketing is taking toll over the traditional marketing and creating its niche in almost all sectors including insurance.
Objectives of life insurance marketing are increasing customer awareness, developing corporate image, customer service, improving customer base and its spread.
People find digital services more reliable to deal with financial matters like...
Date: 2017-01-11 08:12:02
Related topics : social media marketing services pricing india / top social media marketing companies in india / social media marketing companies in south india / social media marketing companies in india / social media marketing services pricing
E. Jerome McCarthy - Wikipedia
Education[ edit ]
McCarthy received his Bachelor of Science degree in 1950 from Northwestern University . He received his Master of Arts in 1954  and his PhD in 1958 from the University of Minnesota .  His doctoral dissertation was An Analysis of the Use of Marketing Research in Product Development. 
Early career[ edit ]
He was a professor of the College of Commerce at the University of...
Date: 2017-03-09 04:18:51
SMO/SMM Services, Social Media Optimization Services ...
o Video and photo sharing
o Contributing to RSS feeds
» Viral Marketing :
Viral marketing, this a technique of Search Engine marketing by which one can popularize an idea/product or service on Internet through submitting relevant information multiple times about a website on WEB 2.0 sites. According to Wikipedia "Viral marketing and viral advertising are buzzwords referring to marketing...
Date: 2014-02-01 11:29:14
Related topics : social media marketing optimization services / difference between social media and viral marketing / social media viral marketing campaign / social media network marketing services / social media and viral marketing