Selected articles for topic: social responsibility and ethics in marketing
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Ethics and Social Responsibility in International Marketing
Ethics and Social Responsibility in International Marketing
Ethics and Social Responsibility in International Marketing
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http://highered.mheducation.com
Related topics : ethics and social responsibility in international marketing / social responsibility and ethics in marketing / social responsibility marketing / ethics in social marketing / social marketing resources
Importance of Social Responsibility & Ethics | eHow
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The importance of social responsibility and ethics is largely subjective. Economist Milton Friedman wrote, in an article for the New York Times Magazine, that the sole purpose behind social responsibility in business is to increase profits. Where there is no potential for profit, philanthropy is comparable to theft from the stakeholders in the corporation. Whole...
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Related topics : importance of social responsibility and ethics in marketing / difference between ethics and social responsibility in marketing / corporate social responsibility and ethics in marketing / social responsibility and ethics in marketing / corporate social responsibility as a marketing tool
The corporate social responsibility as a marketing tool ...
The corporate social responsibility as a marketing tool: influence on consumer behaviour in services sector
The current paper analyzes the influence of corporate responsibility in consumer behaviour,
since it adds new...
Date: 2017-03-10 07:51:53
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http://www.marketing-trends-congress.com
Related topics : corporate social responsibility as a marketing tool / corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / social responsibility and ethics in marketing / social responsibility marketing
Socially responsible marketing - Wikipedia
Socially responsible marketing is critical of excessive consumerism and environmental damages caused by corporations. It is based on the idea that market offerings must not be only profit-driven, but they must also reinforce social and ethical values for the benefit of citizens.
The idea of socially responsible marketing is sometimes viewed as an extension of the concept of Corporate Social...
Date: 2017-02-22 02:18:31
Website:
https://en.wikipedia.org
Related topics : concept of social responsibility marketing and how it impacts both companies and consumers / difference between ethics and corporate social responsibility in the context of marketing / social responsibility marketing concept / social responsibility marketing strategy / social responsibility marketing examples
Corporate Social Responsibility (CSR): Theory and Practice ...
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Abstract
After providing an overview of Corporate Social Responsibility (CSR) research in different contexts, and noting the varied methodologies adopted, two robust CSR conceptualizations - one by Carroll (1979, 'A Three-Dimensional Conceptual Model of Corporate Performance', The Academy of Management Review4(4), 497-505) and the other by Wood (1991, 'Corporate Social Performance...
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link.springer.com
Related topics : difference between ethics and corporate social responsibility in the context of marketing / corporate social responsibility and ethics in marketing / corporate social responsibility used as marketing tool / corporate social responsibility and marketing / corporate social responsibility as a marketing tool
Corporate Social Responsibility A Tool For Marketing ...
Corporate Social Responsibility A Tool For Marketing Strategy Commerce Essay
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This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.
The guideline explains how to prepare your paper in printer-ready format for the International Scientific Conference of the Romanian German-University of...
Date: 1970-01-01 00:00:00
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https://www.ukessays.com
Related topics : business network for corporate social responsibility / concept of social responsibility marketing and how it impacts both companies and consumers / social responsibility marketing concept / corporate social responsibility and ethics in marketing / corporate social responsibility used as marketing tool
10 Places to Find Free Marketing Courses Online - Study.com
10 Places to Find Free Marketing...
10 Places to Find Free Marketing Courses Online
Marketing can be any way in which entrepreneurs and businesses seek to inform potential customers about their products. Here are some great free online resources to learn about marketing.
Show me popular schools
Online Marketing Courses for Credit
Free online marketing courses employ media such as videos, audio...
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study.com
Related topics : free social media marketing online course / free social media marketing courses / online media marketing courses / social marketing online course / social media online marketing
Social Responsibility & Ethics in Marketing
Social Responsibility & Ethics in Marketing
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Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible...
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cleverism.com
Related topics : social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples / difference between ethics and social responsibility in marketing / ethics and social responsibility in marketing communication
Social Responsibility & Ethics in Marketing - cleverism.com
Social Responsibility & Ethics in Marketing
© Shutterstock.com | garagestock
Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible...
Website:
cleverism.com
Related topics : social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples / difference between ethics and social responsibility in marketing / ethics and social responsibility in marketing communication
Corporate Social Responsibility - organization, levels ...
Corporate social responsibility (CSR) can be defined as the "economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time" (Carroll and Buchholtz 2003, p. 36). The concept of corporate social responsibility means that organizations have moral, ethical, and philanthropic responsibilities in addition to their...
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http://www.referenceforbusiness.com
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / difference between ethics and social responsibility in marketing / ethics and social responsibility in international marketing / ethics and social responsibilities of marketing management
MBA in Social Media Marketing Online | Master’s Program
Tuition & Fees
Target and Engage Customers by Earning an MBA in Social Media
With more than a million posts to Twitter every hour and five billion minutes spent on Facebook every day, social media is a major driver of modern marketing efforts. The Master of Business Administration in Social Media at Southern New Hampshire University provides business leaders with a platform to learn the best ways...
Website:
http://www.snhu.edu
Related topics : social media market opportunity / advantages of using social media for students / college students and social media use / organizations that use social media effectively / using social media as a market research tool
Milton Friedman on Social Corporate ResponsibilityThe ...
Milton Friedman. (1970) The social responsibility of business is to enhance its profits. New York Times 32(13): 122-126. Previously published in Milton Friedman. (1962) Capitalism and freedom. University of Chicago Press, p. 133.
Hammond, J.D. (2003) Remembering Economics. Journal of the History of Economic Thought 25(2): 133-143.
Friedman 1962: 135.
Friedman 1970.
Waldman, D.A. and...
Website:
http://lucidmanager.org
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / ethics and social responsibilities of marketing management / difference between ethics and social responsibility in marketing / social responsibility and ethics in marketing
What Is Corporate Social Responsibility? | Chron.com
Corporate social responsibility, or CSR, is a corporation's obligation to its stakeholders, which are any groups/people that have a stake or interest in a company's success and products. This includes customers, employees, suppliers, investors and the communities surrounding the business. Stakeholders have varying needs to be met. Whereas a customer's greatest concern may be the safety of a...
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http://smallbusiness.chron.com
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / ethics and social responsibilities of marketing management / marketing environment ethics and social responsibility / social responsibility and ethics in marketing
Social Business and Sustainable Marketing | University of ...
Social Business and Sustainable Marketing
MSc/PgDip/PgCert
Business School of the Year
Industrial Placement
3 good reasons to study Social Business and Sustainable Marketing at Salford
1.
Gain specialist knowledge around social enterprise and sustainability to become the social business leaders of tomorrow
2.
Learn to develop creative and original solutions to address key social...
Website:
http://www.salford.ac.uk
Related topics : search and social media marketing for international business / social media marketing for business schools / social media marketing business opportunity / social marketing business / social marketing sustainability
Marketing Decisions: Examine the importance of social ...
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Marketing Decisions: Examine the importance of social responsibility and ethics versus legal obligations for the chosen IKEA organization....
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Marketing Decisions: Examine the importance of social responsibility and ethics versus legal obligations for the chosen IKEA organization.
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Related topics : social responsibility and ethics versus legal obligations in marketing / importance of social responsibility and ethics in marketing / ethics and social responsibilities of marketing management / social responsibility and ethics in marketing / social marketing questions and answers
MKT 380 Introduction to Social Media Marketing - LibGuides
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The best reports will be factual and analytical. There is no room for personal feelings or emotional response. Think of this report as the type of report created by a social media consultancy firm before a first meeting with a client. The goal is to assess where the client is in terms of their social media use while providing a sense of what the firm would/could do for them if they...
Date: 2017-03-10 08:58:14
Website:
http://calstatela.libguides.com
Related topics : using social media as a market research tool / social media market research tool / benefits of using social media for business / companies that use social media effectively / social media market research companies
Social Responsibility in Marketing
Social Responsibility in Marketing
Ethical responsibilities and constraints. Businesses and people face some constraints on what can ethically be done to make money or to pursue other goals. Fraud and deception are not only morally wrong but also inhibit the efficient functioning of the economy. There are also behaviors that, even if they are not strictly illegal in a given jurisdiction,...
Website:
http://www.consumerpsychologist.com
Related topics : difference between ethics and social responsibility in marketing / social responsibility and ethics in marketing / social responsibility marketing examples / social responsibility marketing / social media response
Corporate social responsibility effects on social network ...
3rd Mira Lee
Abstract
This online experiment investigates how marketers could maximize favorable consumer responses to brand pages on social network sites (SNSs) through the strategic use of corporate social responsibility (CSR). Two types of CSR, cause-related marketing (CRM) and cause sponsorship (CS), and the control group (control) are compared. The results reveal the following major...
Date: 2016-10-15 04:56:55
Website:
https://www.researchgate.net
Related topics : corporate social responsibility effects on social network sites / corporate social responsibility network / corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / corporate social networking sites
The Social Clinic | Social Business Consultancy & Social ...
The Loft is part of our group & our sister company in terms of design & creativity.
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Related topics : social media management company business plan / integrated marketing communications social media / social media marketing business opportunity / social media marketing ideas for business / social media branding for business
3 Ways Corporate Social Responsibility (CSR) can be used ...
3 Ways Corporate Social Responsibility (CSR) can be used as a marketing tool
We know that the public perception of 'corporate social responsibility' seems to be more and more important these days. But the widely varying definitions of what 'CSR' actually is, presents a significant challenge to businesses, both large and small. So what is it and can it be used as a marketing tool?
What is...
Website:
http://www.creativeemporium.co.uk
Related topics : corporate social responsibility used as marketing tool / corporate social responsibility as a marketing tool / corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / importance of social responsibility and ethics in marketing
Who We Are | Social Media Marketing Institute
SMMI, the Social Media Marketing Institute, is a leading provider of training programs that focus on the professional, ethical and responsible use of web technologies as a part of a comprehensive marketing...
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http://www.smminstitute.info
Related topics : social media marketing institute / social media marketing program / social media marketing strategies / social media marketing strategy / social media marketing class
Social Media in Corporate Social Responsibility (CSR)
Social Media in Corporate Social Responsibility (CSR)
Charlie Treadwell - February 13, 2012 - 2 Comments
This post was authored by my colleague Jessica Kelly (@JessGoddesse)
If you're wondering why social media should be an key �part of your communications strategy, just note these current statistics demonstrating the ubiquity of the medium:
Facebook now boasts more than 800 million active...
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http://blogs.cisco.com
Related topics : social media response / social media sites like facebook / using social media marketing / brands using social media / social media in education industry
7 Best Practices of Cause Marketing on Social Media
Categories: Internet Marketing , Social Media
This week Twitter reported on two new campaigns being promoted by big brands on their network. One was from Clorox who is using Twitter to bring safe drinking water to Peru . The other from Budweiser, promoting responsible drinking to millennials . While the former may seem more altruistic than the latter, we nonetheless see two recent examples of...
Website:
http://www.standardmarketing.com
Related topics : social media cause marketing / social media marketing campaign examples / social media marketing campaign plan / social media marketing campaign 2014 / social media marketing campaign
Ethical Implications of Riding the Social Media Wave - FindLaw
Ethical Implications of Riding the Social Media Wave
Ethical Implications of Riding the Social Media Wave
For attorneys previously reluctant to dive into the world of online social media, the benefits of utilizing social networking as part of an effective marketing strategy are now undeniable. Not surprisingly, attorney participation in social networking is rising--up from 15% percent in 2008 to...
Date: 2017-02-10 06:50:19
Website:
http://practice.findlaw.com
Related topics : social media networking sites business / social media marketing firm / social media online marketing / social media firm / social media online reputation management
Marketing Degrees | Top Universities
Marketing Degrees
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Effective marketing is essential to the success of every organization. In fact, anyone who is offering a product or service will benefit from having a marketing brain on their team. Formerly taught as a supplemental module to a business degree, marketing is now taught at universities as a discipline in its own right.
Ever found yourself looking at an advertising...
Date: 2017-03-10 06:00:36
Website:
https://www.topuniversities.com
Related topics : internet advertising and social media as a marketing communication tool / social media marketing degree online / marketing communications and media management / social media marketing bachelors degree / advertising internet marketing media online
Corporate Social Responsibility: The Ultimate Marketing Tool
More companies are turning to corporate social responsibility in order to bolster their reputation, as well as their profits
Companies are increasingly enhancing their corporate social responsibility as a means to retaining and growing consumers
The general population has become increasingly aware of social and environmental issues, which by no coincidence, concurs with numerous NGOs around the...
Website:
http://www.europeanceo.com
Related topics : corporate social responsibility as a marketing tool / corporate social responsibility and ethics in marketing / business network for corporate social responsibility / corporate social responsibility and marketing / corporate social responsibility network
10 Tips for Avoiding Ethical Lapses When Using Social Media
10 Tips for Avoiding Ethical Lapses When Using Social Media
Christina Vassiliou Harvey, Mac R....
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http://www.americanbar.org
Related topics : new social media sites like facebook / social media sites like facebook / social media sites for business professionals / issues associated with the use of social media tools and applications / social media for lawyers
Carroll, A.: 1999, Corporate Social Responsibility ...
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Unformatted text preview: Carroll, A.: 1999, Corporate Social Responsibility: Evolution of a Definitional Construct , Business and Society 38 (3), 268295. Carroll, A. B.: 1979, A Three-Dimensional Conceptual...
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Related topics : what in a name reputation building and corporate strategy academy of management journal / fombrun c and shanley m 1990 what's in a name reputation building and corporate strategy / corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / what's in a name reputation building and corporate strategy
Strategic CSR Corporate Responsibility & Sustainability
Corporate responsibility and sustainability management
Corporate responsibility practice
The CSR and corporate sustainability movements are building an impressive momentum with the support from governments and the investment community through Socially Responsible Investing (SRI) and associated corporate sustainability indexes.
There is no doubt that businesses are doing far more than ever before...
Website:
http://www.csrquest.net
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / ethics and social responsibilities of marketing management / corporate reputation management strategy / corporate reputation management plan
Get Good Strategic Marketing
Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today.
Currently, Susan is Senior Vice President of Strategic Planning & Insights at SheKnows Media . In this role, she leads the company's performance analytics and research practice, and develops product and marketing strategies that capitalize on consumer insights and trends.
She joined SheKnows following its acquisition of BlogHer in November 2014, and also has served in Integrated Marketing and Influencer Marketing roles at both organizations prior to her current assignment....
Website:
http://getgood.com
Related topics : social media marketing strategies / social media marketing strategy / internet & social media for corporate and marketing communication / social media market research companies / integrated marketing communications social media
Disadvantages - Social Media in Education - Google Sites
Home >
Disadvantages
Despite the positive impacts that social media has had on education, there is always room for improvement. In today's society, we are faced with the problem of differences between generations X and Y. Generation Y consists of the younger generation, or students, who grew up embracing the web 2.0 technologies with great enthusiasm. On the other hand, Generation X, the older...
Date: 2017-03-02 09:10:29
Website:
sites.google.com
Related topics : social media education for students / social media impact on education / social media in education research / social media in education disadvantages / social media tools for education
Social Enterprise Cambodia
In one word, yes, but things are always a little more complicated. Social enterprises aim to be sustainable and one way of achieving financial sustainability is by spending less than they earn. This results in profits.
A business that makes profits will usually pay these as dividends to shareholders. Some believe that because social enterprises focus on social value, they must instead...
Website:
http://socialenterprisecambodia.org
Related topics : social enterprise network definition / social purpose enterprise network / social enterprise network / business network for corporate social responsibility / social network revenue model
Internship Opportunities at NBC 5 and Telemundo Chicago
Internship Opportunities at NBC 5 and Telemundo Chicago
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Become a NBC 5 Chicago and Telemundo Chicago intern and learn broadcasting and digital from our world-class teams!�
NBCUniversal is one of the world's leading media and entertainment...
Date: 2017-03-10 06:36:04
Website:
http://www.nbcchicago.com
Related topics : social media market research companies / using social media to conduct market research / using social media as a market research tool / using social media for marketing research / social media monitoring for market research
Market Intelligence - dobney.com
Building Customer knowledge
Market Intelligence
Market Intelligence describes the set of activities that provide a company with a view of a market using existing sources of information to understand what is happening in a market place, what the issues are, what competitors are doing, what customers or consumers are doing (eg social media) and what the likely market potential is for new products...
Date: 2016-12-09 17:12:55
Website:
http://www.dobney.com
Related topics : social media monitoring for market research / companies that use social media marketing effectively / using social media as a market research tool / using social media for marketing research / social media market research companies
MRA Guide to the Top 16 Social Media Research Questions ...
MRA and IMRO published this simple guide to Social Media Research (SMR) in 2010 in order to help researchers identify and find answers to the most important questions to SMR techniques.
Introduction
Social networks engulf everyday life. They represent a place to share news, ideas and information of all kinds. The connections made among people in these networks, and the resulting information...
Date: 2017-03-10 06:55:54
Website:
http://www.insightsassociation.org
Related topics : location based social media sites / advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research
Corporate Social Responsibility - CSRwire
Submit Your News
Select from the menu to the right to filter by CSR Category
Sustainability Communications Professionals Invited to 3BL Media 'Best Practices' Webcast Featuring Team Behind Boeing's 2016 Environmental Report, March 30 at 11 a.m. ET
Published: Mar 09, 2017 - 02:20 PM EST
NORTHAMPTON, Mass., Mar. 09 /CSRwire/ - The team who wrote and published Boeing's 2016 environmental report will...
Website:
http://www.csrwire.com
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / ethics and social responsibility in marketing communication / social media impact on communication / social responsibility and ethics in marketing
TIMES 100 GLOSSARY - Business Case Studies
Using the internet and associated technologies for trading purposes.
E-commerce
Using the internet and associated technologies for trading purposes (buying and selling).
E-Technology
Technologies related to internet-based business.
Earnings per Share
Profit after tax divided by the number of shares issued. The earnings are usually divided between dividends paid to the shareholders and retained...
Website:
http://businesscasestudies.co.uk
Related topics : marketing environment ethics and social responsibility / importance of social responsibility and ethics in marketing / ethics and social responsibilities of marketing management / ethics and social responsibility in marketing communication / social responsibility and ethics in marketing
Asean CSR - Home
iii. Food Security & Sustainable Agriculture
Highlights
The Regional Business Integrity Conference: Culture of Business Integrity - Pathway to Sustainability and Success recently concluded. This not only featured high level keynote speakers such as Mr Christopher Hodges but it also saw support shown by Ambassadors in promoting integrity...
Date: 2017-03-10 08:29:25
Website:
http://asean-csr-network.org
Related topics : business network for corporate social responsibility / asean corporate social responsibility network / corporate social responsibility and ethics in marketing / corporate social responsibility network / corporate social responsibility and marketing
Online Masters in Marketing - MS Marketing Communications
Leadership & Management
Build and supervise a marketing communication team of top talent, ensuring the right people fill the right roles
Provide direction to functional units within marketing communication, ensuring each unit is aligned with overall goals
Tap into team members' natural motivators, maximizing their potential for success
Manage the daily activities and performance of employees,...
Website:
http://www.franklin.edu
Related topics : integrated marketing communications social media / using social media as a market research tool / marketing communications social media / using social media for marketing research / social media market research tool
Social Media / Content Strategist - Job Description ...
Social Media / Content Strategist
The Social Media & Content Strategist develops paid and non-paid social media and content strategies, helping to grow a client's business through a variety of online and social channels. The strategists helps to grow the client's business and ensuring the team execution meets and exceeds client expectations. In this role, the Strategist insures that the agency...
Website:
http://adsubculture.com
Related topics : social media content management system / social media types of content / social media marketing strategist job description / social media content / social media marketing strategist
Should Healthcare Organizations Use Social Media? | CSC
Should Healthcare Organizations Use Social Media?
Related Content
Read the full Summer 2012 issue .
Social media has revolutionized the way people interact, and it is drastically changing the way healthcare organizations communicate with customers and accomplish their business objectives.
On average, global consumers spend nearly a quarter of their online time using social media sites. One out of...
Date: 2014-08-12 15:36:34
Website:
http://www.csc.com
Related topics : organizations that use social media effectively / healthcare organizations using social media / should healthcare organizations use social media / news organizations using social media / organizations using social media marketing
Marketing research - Wikipedia
Marketing research does not only occur in huge corporations with many employees and a large budget. Marketing information can be derived by observing the environment of their location and the competitions location. Small scale surveys and focus groups are low cost ways to gather information from potential and existing customers. Most secondary data (statistics, demographics, etc.) is available to...
Date: 2017-03-06 17:58:45
Website:
https://en.wikipedia.org
Related topics : social marketing research / social and cultural environment in global marketing / social and cultural environment in international marketing / cultural and social environment on international marketing / masters degree in social marketing
Online Master of Social Work (MSW) Degree | Walden University
Prepare to make a bigger difference with our Council on Social Work Education (CSWE)-accredited online Master of Social Work (MSW) degree program.
As a social worker, you can help improve quality of life for individuals, families, and groups in underserved or at-risk populations. With an emphasis on clinical practice, our online MSW degree program will help you build the skills and knowledge to...
Website:
https://www.waldenu.edu
Related topics : social work issues in the media / social media marketing degree programs / social media work / masters degree in social marketing / social media marketing master's degree
The Body Shop: Social Responsibility or Sustained ...
Beauty care / Cosmetics
Abstract:
This case is about the issue of sustainability rhetoric and greenwashing. In March 2006, The Body Shop International Plc. (Body Shop), a retailer of natural-based and ethically-sourced beauty products, announced that it had agreed to an acquisition by the beauty care giant L'Oréal SA 1 (L'Oréal) in a cash deal worth £652 million (US$ 1.14...
Date: 2015-03-13 06:16:14
Website:
http://www.icmrindia.org
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / social responsibility marketing concept / importance of social responsibility and ethics in marketing / social and cultural factors in international marketing
Commitment to Social Responsibility - Lenovo
Maintaining High Ethical Standards
Lenovo is committed to the highest standards of integrity and responsibility when working with all stakeholders. Lenovo provides guidance to its employees on a wide range of ethical issues, such as reporting unlawful or inappropriate conduct, respecting and protecting intellectual property, trading in securities and complying with governmental relations through...
Website:
http://www.lenovo.com
Related topics : corporate social responsibility and ethics in marketing / ethics and social responsibilities of marketing management / importance of social responsibility and ethics in marketing / ethics and social responsibility in international marketing / social responsibility and ethics in marketing
Corporate responsibility | Avnet, Inc.
RoHS Statement �(Electronics Marketing, EMEA)
Disclaimer
All product information relating to environmental compliance, including, but not limited to REACH and RoHS, is provided to Avnet by the product manufacturers and is provided by Avnet on an "AS IS" basis. Avnet makes no representation as to the accuracy or completeness of the information. AVNET DISCLAIMS ALL REPRESENTATIONS, WARRANTIES AND...
Date: 2017-03-10 07:29:45
Website:
http://www.avnet.com
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / importance of social responsibility and ethics in marketing / social responsibility and ethics in marketing
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