Selected articles for topic: corporate social responsibility and marketing
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The corporate social responsibility as a marketing tool ...
The corporate social responsibility as a marketing tool: influence on consumer behaviour in services sector
The current paper analyzes the influence of corporate responsibility in consumer behaviour,
since it adds new...
Date: 2017-03-10 07:51:53
Website:
http://www.marketing-trends-congress.com
Related topics : corporate social responsibility as a marketing tool / corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / social responsibility and ethics in marketing / social responsibility marketing
EconPapers: Corporate social responsibility effects on ...
Corporate social responsibility effects on social network sites
Hyun Ju Jeong, Hye-Jin Paek and Mira Lee
Journal of Business Research , 2013, vol. 66, issue 10, pages 1889-1895
Abstract: This online experiment investigates how marketers could maximize favorable consumer responses to brand pages on social network sites (SNSs) through the strategic use of...
Date: 2017-02-22 09:00:27
Website:
http://econpapers.repec.org
Related topics : corporate social responsibility effects on social network sites / business network for corporate social responsibility / corporate social responsibility network / corporate social responsibility and marketing / corporate social networking sites
CSI Solutions - Corporate Social Investment
The What and Why of CSI
What is Corporate Social Investment?
CSI encompasses projects that are external to the normal business activities of a company and not directly for purposes of increasing company profit. These projects have a strong developmental approach and utilise company resources to benefit and uplift communities and are not primarily driven as marketing...
Website:
http://www.csisolutions.co.za
Related topics : corporate social responsibility and marketing / corporate social marketing / social responsibility marketing / social marketing initiative / community social marketing
Role and importance of CSR in marketing | Knowledge Tank
Role and importance of CSR in marketing
By Parul Goyal on October 1, 2013
Today, companies are compelled to accommodate social activities in their marketing strategy. They are eagerly active in environmental welfare along with the implied economic prosperity. Companies today believe that they are viewed as corporate citizens. Consumers are very strong opinionated about social and environmental...
Website:
https://www.projectguru.in
Related topics : corporate social responsibility used as marketing tool / corporate social responsibility as a marketing tool / corporate social responsibility and marketing / social responsibility marketing strategy / social responsibility marketing campaign
Olivier Delbard: Corporate Social Responsibility ...
Olivier Delbard: Corporate Social Responsibility: Marketing Tool or Reality?
February 2010, ESCP Europe, Campus Paris.
Dr. Olivier Delbard is an Associate Professor who teaches in the Department of Economics, Law and Social Sciences and the Department of Language and Culture , on the ESCP Europe Paris Campus.
Interviewer: The question is about CSR, namely: "Is CSR ( Corporate Social...
Website:
http://www.escpeurope.eu
Related topics : corporate social responsibility used as marketing tool / corporate social responsibility as a marketing tool / corporate social responsibility and marketing / social responsibility marketing examples / social responsibility marketing
Strategic CSR Corporate Responsibility & Sustainability
Corporate responsibility and sustainability management
Corporate responsibility practice
The CSR and corporate sustainability movements are building an impressive momentum with the support from governments and the investment community through Socially Responsible Investing (SRI) and associated corporate sustainability indexes.
There is no doubt that businesses are doing far more than ever before...
Website:
http://www.csrquest.net
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / ethics and social responsibilities of marketing management / corporate reputation management strategy / corporate reputation management plan
What Is Corporate Social Responsibility? | Chron.com
Corporate social responsibility, or CSR, is a corporation's obligation to its stakeholders, which are any groups/people that have a stake or interest in a company's success and products. This includes customers, employees, suppliers, investors and the communities surrounding the business. Stakeholders have varying needs to be met. Whereas a customer's greatest concern may be the safety of a...
Website:
http://smallbusiness.chron.com
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / ethics and social responsibilities of marketing management / marketing environment ethics and social responsibility / social responsibility and ethics in marketing
Corporate social responsibility effects on social network ...
3rd Mira Lee
Abstract
This online experiment investigates how marketers could maximize favorable consumer responses to brand pages on social network sites (SNSs) through the strategic use of corporate social responsibility (CSR). Two types of CSR, cause-related marketing (CRM) and cause sponsorship (CS), and the control group (control) are compared. The results reveal the following major...
Date: 2016-10-15 04:56:55
Website:
https://www.researchgate.net
Related topics : corporate social responsibility effects on social network sites / corporate social responsibility network / corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / corporate social networking sites
Corporate Social Responsibility (CSR): Theory and Practice ...
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Abstract
After providing an overview of Corporate Social Responsibility (CSR) research in different contexts, and noting the varied methodologies adopted, two robust CSR conceptualizations - one by Carroll (1979, 'A Three-Dimensional Conceptual Model of Corporate Performance', The Academy of Management Review4(4), 497-505) and the other by Wood (1991, 'Corporate Social Performance...
Website:
link.springer.com
Related topics : difference between ethics and corporate social responsibility in the context of marketing / corporate social responsibility and ethics in marketing / corporate social responsibility used as marketing tool / corporate social responsibility and marketing / corporate social responsibility as a marketing tool
Socially responsible marketing - Wikipedia
Socially responsible marketing is critical of excessive consumerism and environmental damages caused by corporations. It is based on the idea that market offerings must not be only profit-driven, but they must also reinforce social and ethical values for the benefit of citizens.
The idea of socially responsible marketing is sometimes viewed as an extension of the concept of Corporate Social...
Date: 2017-02-22 02:18:31
Website:
https://en.wikipedia.org
Related topics : concept of social responsibility marketing and how it impacts both companies and consumers / difference between ethics and corporate social responsibility in the context of marketing / social responsibility marketing concept / social responsibility marketing strategy / social responsibility marketing examples
Does Corporate Social Responsibility Increase Profits ...
It is generally held that corporate social responsibility (CSR) could increase company profits and thus most large companies are actively engaged in it. But few executives and managers are aware of the research on this important subject. And as I review here, the research does show that it may improve profits. However, linking profit growth to abstract variables that are frequently difficult to...
Website:
http://business-ethics.com
Related topics : corporate social responsibility and marketing / corporate social marketing / social responsibility marketing definition / social responsibility marketing strategy / social responsibility marketing
Corporate Social Responsibility & Human Rights ...
Corporate Social Responsibility & Human Rights
Corporate Social Responsibility & Human Rights
Subsection Title
Corporate Social Responsibility & Human Rights
Corporate Social Responsibility & Human Rights (2008)
1. What is Corporate Social Responsibility (CSR)?
The concept of Corporate Social Responsibility (CSR) is generally understood to mean that corporations have a degree of responsibility...
Date: 2017-03-10 08:53:53
Website:
humanrights.gov.au
Related topics : corporate social responsibility and marketing / concept of social responsibility marketing and how it impacts both companies and consumers / social responsibility marketing concept / social responsibility marketing examples / social responsibility marketing
Articles on Corporate Social Responsibility
Corporate Social Responsibility initiatives in primary and secondary education provide for benefits to all stakeholders. The key theme in this article is that these CSR initiatives are a win-win situation for the corporates as well as the workforce of the future.
Changing Directions to Overcome Crisis
This article discusses the current unsustainable path that our civilization is in and alerts the...
Date: 2017-02-01 06:37:25
Website:
http://managementstudyguide.com
Related topics : corporate social responsibility and marketing / social responsibility marketing concept / social responsibility marketing examples / social responsibility marketing / articles on social marketing in india
Milton Friedman on Social Corporate ResponsibilityThe ...
Milton Friedman. (1970) The social responsibility of business is to enhance its profits. New York Times 32(13): 122-126. Previously published in Milton Friedman. (1962) Capitalism and freedom. University of Chicago Press, p. 133.
Hammond, J.D. (2003) Remembering Economics. Journal of the History of Economic Thought 25(2): 133-143.
Friedman 1962: 135.
Friedman 1970.
Waldman, D.A. and...
Website:
http://lucidmanager.org
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / ethics and social responsibilities of marketing management / difference between ethics and social responsibility in marketing / social responsibility and ethics in marketing
Social Media in Corporate Social Responsibility (CSR)
Social Media in Corporate Social Responsibility (CSR)
Charlie Treadwell - February 13, 2012 - 2 Comments
This post was authored by my colleague Jessica Kelly (@JessGoddesse)
If you're wondering why social media should be an key �part of your communications strategy, just note these current statistics demonstrating the ubiquity of the medium:
Facebook now boasts more than 800 million active...
Website:
http://blogs.cisco.com
Related topics : social media response / social media sites like facebook / using social media marketing / brands using social media / social media in education industry
Societal marketing - Wikipedia
The societal marketing concept was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies . In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues. Social marketing applies a "customer orientated" approach and uses the concepts and tools used by commercial marketers in...
Date: 2017-02-21 15:56:13
Website:
https://en.wikipedia.org
Related topics : corporate social responsibility used as marketing tool / concept of social responsibility marketing and how it impacts both companies and consumers / corporate social responsibility as a marketing tool / using social media as a market research tool / companies that use social media marketing effectively
Importance of Social Responsibility & Ethics | eHow
Jupiterimages/Creatas/Getty Images
The importance of social responsibility and ethics is largely subjective. Economist Milton Friedman wrote, in an article for the New York Times Magazine, that the sole purpose behind social responsibility in business is to increase profits. Where there is no potential for profit, philanthropy is comparable to theft from the stakeholders in the corporation. Whole...
Website:
http://www.ehow.com
Related topics : importance of social responsibility and ethics in marketing / difference between ethics and social responsibility in marketing / corporate social responsibility and ethics in marketing / social responsibility and ethics in marketing / corporate social responsibility as a marketing tool
Social Media Marketing Manager Job Description - echogravity
Are you passionate about social media marketing? Are you looking for an opportunity to grow creatively and professionally?
As the Social Media Marketing Manager (SMMM) at echogravity, you'll be responsible for managing and delivering all social media activities for clients and internal echogravity social media. In this highly visible role, a successful hire will "own" social media and will be...
Website:
http://echogravity.com
Related topics : social media market opportunity / articles on social media marketing for business / social media marketing business opportunity / social media platforms for marketing / b2b social media marketing
Why Can’t We Hire A College Intern to Do Our Social Media ...
Social media marketing requires understanding your products and brand(s). One of the major reasons to use social media marketing is to build brand awareness and provide product support. A college student doesn't understand your brands' strengths and benefits. Further, on social media platforms, brands require more than just a logo. Branding is ingrained into how your organization and products...
Website:
http://heidicohen.com
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Does Social Responsibility Help Protect a Company’s ...
Does Social Responsibility Help Protect a Company's Reputation?
When consumers encounter negative information about a company, its reputation for corporate social responsibility can help -- but only sometimes.
advertisement
Image courtesy of Flickr user p_a_h .
Negative information about businesses is omnipresent. Even much-admired businesses, such as Apple Inc., must deal with negative...
Website:
http://sloanreview.mit.edu
Related topics : corporate social responsibility and marketing / companies with good corporate reputation / social media response / social responsibility marketing / social media services company
Corporate Social Responsibility A Tool For Marketing ...
Corporate Social Responsibility A Tool For Marketing Strategy Commerce Essay
Published:
Last Edited:
23rd March, 2015
This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.
The guideline explains how to prepare your paper in printer-ready format for the International Scientific Conference of the Romanian German-University of...
Date: 1970-01-01 00:00:00
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https://www.ukessays.com
Related topics : business network for corporate social responsibility / concept of social responsibility marketing and how it impacts both companies and consumers / social responsibility marketing concept / corporate social responsibility and ethics in marketing / corporate social responsibility used as marketing tool
Digital & Social Media Marketing
Undergraduate Courses
Introduction to Digital Marketing Strategies MKTG 3721 (3 Credits)
This course explores the world of digital media marketing and how it impacts and is integrated along with our traditional marketing channels.� We will explore how the balance of power has shifted between brands and consumers.� Consumers are more active in the marketing process and in influencing how...
Date: 2016-11-30 16:55:40
Website:
http://www.umsl.edu
Related topics : social media marketing strategy example / social media marketing strategies / social media marketing strategy / digital media marketing strategy / digital media marketing courses
Corporate Social Responsibility - organization, levels ...
Corporate social responsibility (CSR) can be defined as the "economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time" (Carroll and Buchholtz 2003, p. 36). The concept of corporate social responsibility means that organizations have moral, ethical, and philanthropic responsibilities in addition to their...
Website:
http://www.referenceforbusiness.com
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / difference between ethics and social responsibility in marketing / ethics and social responsibility in international marketing / ethics and social responsibilities of marketing management
3 Ways Corporate Social Responsibility (CSR) can be used ...
3 Ways Corporate Social Responsibility (CSR) can be used as a marketing tool
We know that the public perception of 'corporate social responsibility' seems to be more and more important these days. But the widely varying definitions of what 'CSR' actually is, presents a significant challenge to businesses, both large and small. So what is it and can it be used as a marketing tool?
What is...
Website:
http://www.creativeemporium.co.uk
Related topics : corporate social responsibility used as marketing tool / corporate social responsibility as a marketing tool / corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / importance of social responsibility and ethics in marketing
10 Places to Find Free Marketing Courses Online - Study.com
10 Places to Find Free Marketing...
10 Places to Find Free Marketing Courses Online
Marketing can be any way in which entrepreneurs and businesses seek to inform potential customers about their products. Here are some great free online resources to learn about marketing.
Show me popular schools
Online Marketing Courses for Credit
Free online marketing courses employ media such as videos, audio...
Website:
study.com
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Doing Good Is Good for Business -- Corporate Social ...
Corporate social responsibility (CSR) is no longer an obligation that corporations feel they need to take on, but has become central to the operations of many of the best companies today. In 2012, I explored the way businesses thought about philanthropy and today I will provide an update on new trends emerging and on how companies are redefining their CSR platforms.
The Committee Encouraging...
Date: 2017-03-10 06:37:26
Website:
http://www.huffingtonpost.com
Related topics : corporate social responsibility and marketing / corporate trends in social media marketing / social media management company business plan / corporate social marketing / companies with good corporate reputation
Social Responsibility & Ethics in Marketing
Social Responsibility & Ethics in Marketing
© Shutterstock.com | garagestock
Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible...
Website:
cleverism.com
Related topics : social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples / difference between ethics and social responsibility in marketing / ethics and social responsibility in marketing communication
Social Responsibility & Ethics in Marketing - cleverism.com
Social Responsibility & Ethics in Marketing
© Shutterstock.com | garagestock
Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible...
Website:
cleverism.com
Related topics : social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples / difference between ethics and social responsibility in marketing / ethics and social responsibility in marketing communication
Internet Marketing Services for Small Businesses
As the Internet has grown in popularity, so too has online marketing.
Online marketing, also known as Internet or digital marketing, involves using the Internet to promote a business. The goal of online marketing is to spread awareness about a business and its products or services via the Internet.
Internet marketing encompasses a variety of different strategies, including search engine...
Website:
http://www.businessnewsdaily.com
Related topics : digital media marketing agency / digital media marketing strategy / new media search marketing / media marketing companies in india / online media marketing companies
MBA in Social Media Marketing Online | Master’s Program
Tuition & Fees
Target and Engage Customers by Earning an MBA in Social Media
With more than a million posts to Twitter every hour and five billion minutes spent on Facebook every day, social media is a major driver of modern marketing efforts. The Master of Business Administration in Social Media at Southern New Hampshire University provides business leaders with a platform to learn the best ways...
Website:
http://www.snhu.edu
Related topics : social media market opportunity / advantages of using social media for students / college students and social media use / organizations that use social media effectively / using social media as a market research tool
104 Fascinating Social Media and Marketing Statistics for ...
Facebook Google+ LinkedIn Flipboard 13
5,286 SHARES
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.
Source: WebDAM
In response, marketers are...
Website:
http://www.business2community.com
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Marketing Management chapter 1 practice test Flashcards ...
Proponents of holistic marketing consider internal marketing to be as important as marketing to consumers.
Page: 21
true
111
Integrated marketing is the task of hiring, training, and motivating able employees who want to serve customers well.
Page: 21
false
112
Performance marketing requires understanding the financial and non-financial returns to business and society from marketing activities and programs.
Page: 22
true
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Performance marketing involves reviewing metrics assessing market share, customer loss rate, customer...
Website:
http://www.easynotecards.com
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Corporate Social Responsibility: The Ultimate Marketing Tool
More companies are turning to corporate social responsibility in order to bolster their reputation, as well as their profits
Companies are increasingly enhancing their corporate social responsibility as a means to retaining and growing consumers
The general population has become increasingly aware of social and environmental issues, which by no coincidence, concurs with numerous NGOs around the...
Website:
http://www.europeanceo.com
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Corporate Social Responsibility’s Seven Best Practices ...
A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment, sustainability/CSR reporting, and sustainability branding.
by Cecilia Lu, Founder and Co-owner of Kiwano Marketing . Get social: Twitter , LinkedIn , FaceBook.
In...
Date: 2017-03-07 18:13:12
Website:
http://greeneconomypost.com
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Key Findings from U.S. Digital Marketing Spending Survey, 2013
Marketing leaders have secured bigger budgets to define markets and attract, acquire and retain customers. Yet, increased funding is a double-edged sword. It brings new opportunities but puts more pressure on marketers to deliver and prove a return on the investments. Use our seven key findings to benchmark your marketing budgets...
Website:
http://www.gartner.com
Related topics : marketing digital / digital media marketing agency / digital media marketing meaning / digital media marketing definition / digital media marketing plan
Barriers and Benefits: Changing Behavior Through Social ...
Stakeholder Engagement
Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the "red soap" throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key...
Date: 2017-03-10 07:06:57
Website:
http://www.sustainablebrands.com
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Indianapolis Social Media Marketing Startup Jobs - AngelList
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The Communications Manager will oversee the company's and clients' entire communications strategy, both internal and external. This includes but is not limited to: o Press releases for Client and Corporate updates o Email marketing for...
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CSR: A marketing tool? | Business Standard News
CSR: A marketing tool?
Coca-Cola's Support My School initiative in India has been touted as one of the biggest CSR initiatives by corporate India and is beamed on NDTV with a lot of fanfare. Coca-Cola is not the only company that has effectively bundled, branded and communicated its CSR efforts; too many companies have started communicating their CSR efforts too early in too conspicuous a...
Website:
http://www.business-standard.com
Related topics : corporate social responsibility used as marketing tool / corporate social responsibility as a marketing tool / corporate social responsibility and marketing / companies that use social media marketing effectively / benefits of social media marketing for business
Michael E. Porter - Faculty - Harvard Business School
M. E. Porter
Competition is one of society's most powerful forces for making things better in many fields of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it involves companies contesting markets, countries coping with globalization, or social organizations responding to...
Website:
http://www.hbs.edu
Related topics : corporate social responsibility used as marketing tool / corporate social responsibility and marketing / corporate social responsibility as a marketing tool / social responsibility marketing strategy / corporate social marketing
Corporate responsibility at Eversheds Sutherland
Corporate Social Responsibility
Corporate Social Responsibility
The success of our business is measured by more than financial performance. For us, the social and environmental impact of our global operations is equally important.
Eversheds Sutherland is committed to innovation and high quality service and we have pledged to:
continuously develop our workplace for the benefit of all of our...
Website:
http://www.eversheds-sutherland.com
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SH Media - Social Media Marketing Leaders
by administrator
TIP! Set up a blog and regularly update it. Post everything new you have to say on your blog.
Social media is an amazing avenue for posting campaigns to a large and interested audience. However, a number of those who own businesses don't know how to craft a campaign, target a specific market, and how to best use their budget for marketing. The following article will help you to...
Website:
http://www.sahelmedias.net
Related topics : companies that use social media marketing effectively / articles on social media marketing for business / social media marketing plan definition / benefits of social media marketing for business / internet & social media for corporate and marketing communication
611 Social Media Jobs in Sydney | Adzuna
Social Media Communications Manager
RANDSTAD - NEW SOUTH WALES, SYDNEY CBD
Key Responsibilities: Developing and maintaining best practices for management of social and digital media communications including issue and crisis communications Collaborating ... with, and supporting, teams across the business to ensure effective social media issues and crisis communications Monitoring social media...
Website:
https://www.adzuna.com.au
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Carroll, A.: 1999, Corporate Social Responsibility ...
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Unformatted text preview: Carroll, A.: 1999, Corporate Social Responsibility: Evolution of a Definitional Construct , Business and Society 38 (3), 268295. Carroll, A. B.: 1979, A Three-Dimensional Conceptual...
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https://www.coursehero.com
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The Cost of a Bad Reputation | ReputationManagement.com
The Cost of a Bad Reputation
Staff June 25, 2015
the cost of a bad reputation https://www.flickr.com/photos/nicmcphee/
What's the cost of a bad reputation? For United Airlines, one incident rang up at about $180 million.
After the airline damaged his guitar and refused to pay for it -- even though he witnessed them manhandling it -- musician David Caroll wrote a song, United Breaks Guitars . It...
Website:
https://www.reputationmanagement.com
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The Social Clinic | Social Business Consultancy & Social ...
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Best Media Monitoring Tools for Public Relations: Top 100
Hundreds of media monitoring tools are available online. But finding the right ones can be challenging. Many are difficult to find, others cost more than you want to pay, and still others aren't worth the time it takes to look for them. So what's a media monitoring fool to do? As it used to say in the Mighty Man cartoons (look it up), "Here we are to save the day!"
We put our pointed little head...
Website:
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4 examples of corporate social responsibility done right ...
yep .. lots of ways to throw the baby out with the bath water ....
That's one reason I wanted to get away from the "corporate social responsibility" label because there is the point of view of - http://en.wikipedia.org/wiki/Saul_Alinsky and corps are evil and even they try to do good and be responsible they're still evil.
So, are they still evil if they try right their wrong with something...
Website:
http://www.socialbrite.org
Related topics : corporate social responsibility and marketing / social responsibility marketing examples / social media response / corporate social marketing / social responsibility marketing definition
SEO, SEM, Social media and Digital marketing Course
Placement opportunity
About the Digital Marketing Programme
All India Management Association (AIMA), the national apex body of professional management of India along with Digital Vidya, Asia's leading Digital Marketing training company and the first one to launch Social Media marketing workshop series in India in 2009, brings you a joint Certification Programme in Digital Marketing and...
Website:
https://www.aima.in
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11 mistakes to avoid on your digital marketing resume
11 mistakes to avoid on your digital marketing resume
Bethany Simpson
VIEW SINGLE PAGE
Mistake No. 1: Listing skills you don't excel in
We've all been there. It's late at night, and you're looking through your resume one more time before sending it to a contact at a great new company. What last minute edits will make or break your chances? We spoke with 11 senior digital marketers about mistakes...
Website:
http://www.imediaconnection.com
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Marketing Theory of Exchange - Strategic-Planet
Back in 1975 a chap called Bagozzi introduced the Marketing Theory of Exchange that has become essential to all elements of marketing research and practice. He posited that there were three types of exchange: Restricted, General and Complex. What we are going to now do is see how it relates to social marketing.
The first, 'Restricted Exchange' (see figure 1) refers to a two party reciprocal relationship and is the classical customer (A) to salesman (B) association or in the context of social marketing the targeted individual and the social marketing organisation.
Figure 1: Bagozzi's Restricted...
Website:
http://www.strategic-planet.com
Related topics : social exchange theory relationship marketing / exchange theory social marketing / health promotion social marketing theory / marketing social research association / research articles on social marketing