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4 selected articles
Corporate Image - benefits, Importance of corporate image ...
Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ...
Related topics : managing corporate image and reputation / corporate image reputation / corporate identity and reputation / corporate reputation management strategy / companies with good corporate reputation
Corporate Social Responsibility - organization, levels ...
Corporate social responsibility (CSR) can be defined as the "economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time" (Carroll and Buchholtz 2003, p. 36). The concept of corporate social responsibility means that organizations have moral, ethical, and philanthropic responsibilities in addition to their...
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / difference between ethics and social responsibility in marketing / ethics and social responsibility in international marketing / ethics and social responsibilities of marketing management
Market Segmentation - benefits, cost, Marketing strategies ...
Market segmentation is the science of dividing an overall market into key customer subsets, or segments, whose members share similar characteristics and needs. Because it involves significant market research, market segmentation can be costly. But it is particularly important for small businesses, which often lack the resources to target large aggregate markets or to...
Related topics : segmentation in social marketing / product social marketing / social marketing strategy steps / social marketing strategies for changing public behavior / social marketing strategies examples
Strategy in the Global Environment – organization, levels ...
products or services to sell, where and how to sell them, where and how they will produce or provide them, and how they will compete with other companies in the industry in accordance with company goals.
The development of international strategies entails attention to other details that seldom, if ever, come into play in the domestic market. These other areas of concern...
Related topics : social and cultural environment in global marketing / social and cultural factors affecting international marketing / social and cultural factors in international marketing / social and cultural environment in international marketing / cultural and social environment on international marketing
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