Selected articles for topic: corporate identity and reputation
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What is Corporate Identity? - Stellenbosch University
Corporate identity is often seen as a collection of visual elements, which are used in various applications to promote the image of an organisation. Originally, it was synonymous with organisational nomenclature, logos, the housestyle and visual elements, but in time visual identity and corporate strategy have become inextricably linked.
Some marketing specialists regard corporate identity as the...
Date: 2017-03-10 06:46:06
Website:
http://www.sun.ac.za
Related topics : corporate identity and reputation / managing corporate image and reputation / corporate image reputation / corporate reputation management strategy / define corporate reputation management
Why is managing our corporate identity important?
Why is managing our corporate identity important?
Page Content
In a complex and diverse environment such as Stellenbosch University the management of corporate identity poses a real challenge in terms of creating a shared visual identity that reflects each operational entity's relationship with the core institution, while meeting practical demands and recognising diversity.
Cohesion
Although...
Date: 2017-03-10 06:52:25
Website:
http://www.sun.ac.za
Related topics : corporate identity and reputation / managing corporate image and reputation / corporate reputation management / integrated marketing communications media / importance of reputation management
Corporate Reputation :: Why a good corporate reputation is ...
Why a good corporate reputation is important to your organization
By Kim Harrison,
Consultant, Author and Principal of www.cuttingedgepr.com
Corporate reputation is a 'soft' concept. It is the overall estimation in which an organization is held by its internal and external stakeholders based on its past actions and probability of its future behavior. The organization may have a slightly different...
Website:
http://www.cuttingedgepr.com
Related topics : why a good corporate reputation is important to your organization / importance of good corporate reputation / companies with good corporate reputation / benefits of good corporate reputation / good corporate reputation
Corporate Image - benefits, Importance of corporate image ...
Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ...
Website:
http://www.referenceforbusiness.com
Related topics : managing corporate image and reputation / corporate image reputation / corporate identity and reputation / corporate reputation management strategy / companies with good corporate reputation
코퍼레이트 아이덴티티 - 위키백과, 우리 모두의 백과사전
UPS ("What can Brown do for you")
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Balmer, J.M.T., & Gray, E.R., (2000). Corporate identity and corporate communications: creating a competitive advantage. Industrial and Commercial Training, 32 (7), pp. 256-262.
Bromley, D.B., (2001). Relationships between personal and corporate...
Date: 2017-02-24 06:46:11
Website:
https://ko.wikipedia.org
Related topics : corporate identity and reputation / corporate brand reputation / corporate communication and reputation
Reputation Management - Term Paper
Importance of Reputation Management
For this assignment write a 2 page paper in APA format (plus cover sheet and reference page) that discusses the importance of reputation management in relation to an organization's credibility. If a PR person only has their credibility to offer and is only as good as his or her deserved reputation, how can social media help or harm that reputation?
What is Reputation and why is It Important?
o Corporate Reputation is estimated to be worth about 4 to 5 percent of sales per year.
o Reputation is the most valuable asset entrusted to a CEO by the board and shareholders.
o...
Website:
http://www.termpaperwarehouse.com
Related topics : why a good corporate reputation is important to your organization / corporate reputation management strategy / social media reputation management / social media and reputation management / importance of reputation management
Reputation - Wikipedia
Main article: Reputation management
Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management . The public relations industry is growing due to the demand for companies to build corporate credibility and hence reputation. [1] Incidents which damage a company's...
Date: 2017-03-01 01:14:16
Website:
https://en.wikipedia.org
Related topics : online reputation management company / personal online reputation management companies / online reputation companies / online reputation management companies / web reputation management company
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