Selected articles for topic: difference between ethics and corporate social responsibility in the context of marketing

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Corporate Social Responsibility (CSR): Theory and Practice ...

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Abstract

After providing an overview of Corporate Social Responsibility (CSR) research in different contexts, and noting the varied methodologies adopted, two robust CSR conceptualizations - one by Carroll (1979, 'A Three-Dimensional Conceptual Model of Corporate Performance', The Academy of Management Review4(4), 497-505) and the other by Wood (1991, 'Corporate Social Performance...

Website: link.springer.com

Related topics : difference between ethics and corporate social responsibility in the context of marketing / corporate social responsibility and ethics in marketing / corporate social responsibility used as marketing tool / corporate social responsibility and marketing / corporate social responsibility as a marketing tool

Socially responsible marketing - Wikipedia

Socially responsible marketing is critical of excessive consumerism and environmental damages caused by corporations. It is based on the idea that market offerings must not be only profit-driven, but they must also reinforce social and ethical values for the benefit of citizens.

The idea of socially responsible marketing is sometimes viewed as an extension of the concept of Corporate Social...

Date: 2017-02-22 02:18:31
Website: https://en.wikipedia.org

Related topics : concept of social responsibility marketing and how it impacts both companies and consumers / difference between ethics and corporate social responsibility in the context of marketing / social responsibility marketing concept / social responsibility marketing strategy / social responsibility marketing examples

MBA in Social Media Marketing Online | Master’s Program

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Target and Engage Customers by Earning an MBA in Social Media

With more than a million posts to Twitter every hour and five billion minutes spent on Facebook every day, social media is a major driver of modern marketing efforts. The Master of Business Administration in Social Media at Southern New Hampshire University provides business leaders with a platform to learn the best ways...

Website: http://www.snhu.edu

Related topics : social media market opportunity / advantages of using social media for students / college students and social media use / organizations that use social media effectively / using social media as a market research tool

Social Business and Sustainable Marketing | University of ...

Social Business and Sustainable Marketing

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Business School of the Year

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3 good reasons to study Social Business and Sustainable Marketing at Salford

Gain specialist knowledge around social enterprise and sustainability to become the social business leaders of tomorrow

Learn to develop creative and original solutions to address key social...

Website: http://www.salford.ac.uk

Related topics : search and social media marketing for international business / social media marketing for business schools / social media marketing business opportunity / social marketing business / social marketing sustainability

Definition of Corporate Governance - What is Corporate ...

Definition of Corporate Governance

The definition of corporate governance most widely used is "the system by which companies are directed and controlled" (Cadbury Committee, 1992). More specifically it is the framework by which the various stakeholder interests are balanced, or, as the IFC states, "the relationships among the management, Board of Directors, controlling shareholders, minority...

Website: http://www.applied-corporate-governance.com

Related topics : corporate reputation management definition / definition of corporate reputation / difference between ethics and corporate social responsibility in the context of marketing / companies with good corporate reputation / good corporate reputation examples