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9 selected articles
Free Digital Marketing Webinars | eMarketer
Marketing Technology 2017--It's More Than Just the Stack
As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the...
Related topics : companies that use social media marketing effectively / location based social media marketing / using social media as a market research tool / using social media for marketing research / using social media marketing
Hispanic Women Connect with Friends, Brands and News via ...
Hispanic Women Connect with Friends, Brands and News via Social
Hispanics are more trusting of social sites compared with other consumers
February 11, 2014 | Demographics | Social Media
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Connecting with friends and family through social networks is high on the list of reasons to use social media among US Hispanic women. But it's also a way to keep up with brands and current events, according to a recent study by Latina Media Ventures .
The media company, which publishes the Hispanic women's magazine Latina, surveyed acculturated Hispanic women--those born in the US or who have lived there for at least 10 years--who either had a profile on a...
Related topics : use of social network sites / social media networking sites list / hispanic social media use / social media network sites / friends social network sites
Marketers 'Unaware' of FTC Social Media Guidelines ...
Influencers are taking an increasingly large chunk of the digital ad market, and many individuals with hefty, engaged social media followings are charging top dollar to work with brands to spread the word about their products and services.
Guidelines from the Federal Trade Commission (FTC) require sponsored posts on social media to be tagged as ads. However, influencers and content...
Related topics : ftc social media guidelines 2016 / ftc social media guidelines 2015 / ftc social media guidelines / ftc social media endorsements / b2b social media marketing
Social Networking Reaches Nearly One in Four Around the ...
Social Networking Reaches Nearly One in Four Around the World
By 2014, the ranking of regions by social network users will reflect regional shares of the global population
June 18, 2013 | Social Media
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According to a new eMarketer report, "Worldwide Social Network Users: 2013 Forecast and Comparative Estimates," nearly one in four people worldwide will use social networks in 2013. The...
Related topics : global social networks ranked by number of users / global social network users / social network users / using social networks for marketing / global social networking market
College Students Still Spend Most Social Time with ...
Have young people given up Facebook? The answer remains no, according to research among college students querying how much time they spend on various social sites. Facebook is still the runaway winner.
May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily. Just 11% of respondents said they spent six or more hours per day on Facebook--but that was still...
Related topics : how many college students use social networking sites / college students and social media use / college student social network / why do students use social networking sites / students using social networking sites
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Related topics : digital media marketing / media marketing trends / marketing in the media industry / online media marketing companies / media marketing companies
eMarketer PRO Topics & Coverage Areas | eMarketer
Report Titles (subject to change) Expected Availability
Cross-Border Shopping 2017 March 2017
Digital Storytelling & Content Sequencing March 2017
Wearables 2017 March 2017
US Ad Spending March 2017
US Social StatPack 2017 March 2017
TV Trends Q1 2017 March 2017
UK Ad Spending 2017 March 2017
Programmatic Advertising 2017 April 2017
B2B and MarTech in Canada April 2017
Factors Driving Grocery Ecommerce April 2017
Worldwide Ad Spending...
Related topics : social media ad spend 2017 / social media marketing trends 2017 / social media ad spend emarketer / social media ad spend / social media changes 2017
Free Daily Digital Marketing Newsletter | eMarketer
eMarketer Daily | View Today's Issue - Daily briefing on digital marketing and media trends. Data-driven and timely, a must read for digital decision makers who need to keep up with the shifting media and marketing landscape. Articles, interviews and industry updates along...
Related topics : digital media marketing / world media marketing / media marketing trends / marketing in the media industry / media marketing newsletter
Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% ...
Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market
US and China will account for nearly 62% of global mobile ad spending next year
April 2, 2015 | Media Buying
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The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all...
Related topics : mobile media marketing / digital media marketing agency
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