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Hispanic Social Media - Social Networking | ThinkNow Research
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If you thought Hispanics were a hard to reach population segment in the US, times have changed. Latinos are quite active on social media and a company with the correct marketing strategy can make the correct impression upon the Hispanic community.
Social media an effective way of getting traction with Hispanics
While much of the Hispanic population is...
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http://www.thinknowresearch.com
Related topics : companies that use social media marketing effectively / hispanic social media campaigns / hispanic social media marketing / using social media as a market research tool / hispanic social media use
Hispanics Over-Index On Social Media Use 02/21/2014
Hispanics are more likely to use social media than the rest of the U.S. population.
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Overall 80% of U.S. Hispanic adults use social media, compared to 72% for the country overall, including 70% for non-Hispanic whites and 75% for African Americans,�according to figures from the Pew Research Center's Internet Project. Similarly, 68% of U.S. Hispanic adults said they used Facebook, Twitter or...
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Related topics : hispanic social media use / hispanic social media sites / hispanic social media marketing / hispanics social media / brands using social media
VI. Social Networking | Pew Research Center
Two-thirds (68%) of Latino internet users say they use Facebook, Twitter or other social networking sites, according to the Pew Hispanic Center survey. By comparison, 58% of all U.S. internet users say they use Facebook, Twitter or other social networking sites ( Pew Research Center for the People & the Press, 2012a ).
Who among Latinos Online Uses Social Networking Sites?
Just as with other...
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http://www.pewhispanic.org
Related topics : how many people use social networking sites / use of social network sites / schools using social networking / social media sites like facebook / hispanic social media use
Hispanics social media marketing strategy - a must
U.S.-based Hispanic consumers are significantly more likely to participate in online social media than their non-Hispanic counterparts, making a social media strategy a must for any marketer wanting to reach this group online, according to a new report from Forrester Research Inc.
The research findings are as follows:
Online Hispanics are more involved and likely to listen to word-of-mouth
69% of...
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http://hispanic-marketing.com
Related topics : hispanic social media marketing / social media marketing strategies / social media marketing strategy / hispanic social media use / social media online marketing
Hispanics & Social Media - American Marketing Association ...
Social media is a growing influence among the Hispanic demographic. Are you making the most of it?
If your social media marketing strategies aren't targeting the large Hispanic demographic in Tampa Bay, you are missing out. Hispanics currently make up the the largest portion of social media users when compared to all other ethnicities. If you're ready to reach out, here are some suggestions to get started.
Consider creating a Facebook page, Twitter account, or blog for Spanish speakers. You don't have to speak Spanish yourself. Hire a social media expert who...
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http://www.amatampabay.org
Related topics : hispanic social media marketing / hispanic social media influencers / hispanic social media use / social media marketing association / hispanics social media
Hispanic Women Connect with Friends, Brands and News via ...
Hispanic Women Connect with Friends, Brands and News via Social
Hispanics are more trusting of social sites compared with other consumers
February 11, 2014 | Demographics | Social Media
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Connecting with friends and family through social networks is high on the list of reasons to use social media among US Hispanic women. But it's also a way to keep up with brands and current events, according to a recent study by Latina Media Ventures .
The media company, which publishes the Hispanic women's magazine Latina, surveyed acculturated Hispanic women--those born in the US or who have lived there for at least 10 years--who either had a profile on a...
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emarketer.com
Related topics : use of social network sites / social media networking sites list / hispanic social media use / social media network sites / friends social network sites
Hispanics Lead Stats In Social Media Usage 02/25/2014
The evidence keeps piling up, as more studies confirm that U.S. Hispanics lead the general population in social media, mobile and e-commerce adoption.
The latest piece of research comes from BIA/Kelsey's Consumer Commerce Monitor Study, which found that Hispanic consumers are more likely to use social media for local shopping, at least on some platforms.
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Overall, 17.7% of Hispanics surveyed...
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Related topics : hispanic social media use / hispanic social media sites / hispanic social media usage 2013 / hispanic social media usage / hispanic social media marketing
Social media preferences vary by race and ethnicity | Pew ...
Latinos, blacks and whites use social media networks about equally, but there are some differences in their preferences for specific social media sites. For example, Instagram is more popular among Latinos while Pinterest is more popular among whites, according to a late 2014 Pew Research Center survey .
Today, about eight-in-ten Latino, black and white adults who are online use at least one of five social media sites - Facebook, Instagram, Pinterest, LinkedIn and Twitter. Among these, Facebook stands out as the most widely used platform, regardless of race or ethnicity: About seven-in-ten adult internet users (71%) say they use the site.
But...
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http://www.pewresearch.org
Related topics : popular social media sites / internet social media sites / hispanic social media sites / hispanic social media use / social media network sites
The Multicultural World of Social Media Marketing ...
Social media is now ubiquitous. Usage of blogs, social networks, and video sharing sites is increasing rapidly and millions of people now look to social media websites as their primary source of news, opinion, and entertainment. As we witness this dramatic shift from traditional to social media, we believe it's important to examine its cultural dimensions--that is, who is driving this shift, what...
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http://www.hispaniconlinemarketing.com
Related topics : social media network marketing services / social media network marketing / using social media to conduct market research / advantages of using social media for market research / social media networking sites definition
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Related topics : social media market research companies / using social media to conduct market research / using social media as a market research tool / using social media for marketing research / social media monitoring for market research
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