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Hispanics social media marketing strategy - a must
U.S.-based Hispanic consumers are significantly more likely to participate in online social media than their non-Hispanic counterparts, making a social media strategy a must for any marketer wanting to reach this group online, according to a new report from Forrester Research Inc.
The research findings are as follows:
Online Hispanics are more involved and likely to listen to word-of-mouth
69% of...
Related topics : hispanic social media marketing / social media marketing strategies / social media marketing strategy / hispanic social media use / social media online marketing
Hispanic Millennials require New Marketing Strategies
Hispanic Millennials by the numbers. What are they like and how do they differ from other Hispanics or other Gen Yrs? Read on.
(The Hispanic Millennials require New Marketing Strategies article has been updated on 2015)
Latinos will account for more than 80% of the growth in the population of 18- to 29-year-olds over the next few years and this makes them a key demographic for marketers...
Related topics : new media marketing strategies / hispanic media marketing / online media marketing strategy / media marketing strategies
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