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4 selected articles
Hispanics Lead Stats In Social Media Usage 02/25/2014
The evidence keeps piling up, as more studies confirm that U.S. Hispanics lead the general population in social media, mobile and e-commerce adoption.
The latest piece of research comes from BIA/Kelsey's Consumer Commerce Monitor Study, which found that Hispanic consumers are more likely to use social media for local shopping, at least on some platforms.
Overall, 17.7% of Hispanics surveyed...
Hispanics Over-Index On Social Media Use 02/21/2014
Hispanics are more likely to use social media than the rest of the U.S. population.
FTC Updates Social Media Marketing Guidelines 06/24/2015
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Hold the phone! The federal government is producing more regulations -- shocking, I know -- and this week's batch includes new, more specific advice for social media marketing compliance from the Federal Trade Commission....
IAB Unveils Digital Audio Buyers' Guide 04/09/2015
Jay Z's relaunch of Tidal was yet another reminder that the audience for digital radio is growing by leaps and bounds, along with a whole range of monetization strategies and new options for marketers.
To help advertisers and media buyers keep pace with this fast-growing new medium, the...