FTC Updates Social Media Marketing Guidelines 06/24/2015

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by Erik Sass , Staff Writer� @eriksass1 , June 24, 2015

Hold the phone! The federal government is producing more regulations -- shocking, I know -- and this week's batch includes new, more specific advice for social media marketing compliance from the Federal Trade...

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Website: http://www.mediapost.com

Related topics : ftc social media guidelines 2015 / ftc social media guidelines / ftc social media endorsements / ftc social media advertising / ftc social media disclosure

FTC Social Media Guidelines For 2016: New Rules For Brands

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The FTC Social Media Guidelines 2016

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our  industry digest  newsletter!

FTC Social Media Guidelines 2016: New Rules For Influencer Marketing

The rapid growth of social media networks/platforms and the prevalence of sponsored social media posts has...

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Website: http://mediakix.com

Related topics : ftc social media guidelines 2016 / ftc social media guidelines 2015 / ftc social media influencers / ftc social media guidelines / post social media guidelines

Social Media ID Theft Article | Anvil

Social Media ID Theft Article

Social Media ID Theft Article

What social media networks don't want you to know may hurt

How Social Media Networks Facilitate Identity Theft and Fraud

by Kent Lewis

Recent research reveals that identity theft affects as many as ten million Americans each year, costing victims an additional 300 million hours in identity recovery and repair.  According to the FTC...

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Website: http://www.anvilmediainc.com

Related topics : social media networking sites list / social media network sites / social media networking sites business / identity theft social networking sites / social media networking articles

What is social media marketing (SMM)? - Definition from ...

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. 

One of the key components of SMM is social media optimization (SMO). Like search engine optimization ( SEO ), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting...

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Website: http://whatis.techtarget.com

Related topics : smm (social media marketing) ??? / smm social media marketing / smm social media manager / social media internet marketing / social media marketing websites

Influencer Marketing | What is Influencer Marketing?

What is Influencer Marketing?

Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual's expertise, popularity, or reputation. Marketing to an audience of influencers is similar to word of mouth marketing, but it doesn't rely strictly on explicit recommendations (See also...

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Website: http://www.marketing-schools.org

Related topics : companies that use social media marketing effectively / social media market research companies / using social media as a market research tool / social media marketing companies / social media network marketing services

Privacy Policy | Big Fish, Inc.

Big Fish Games, Inc. Privacy Policy

Last modified: December 13, 2016

We at Big Fish have created this Privacy Policy to describe how information is collected, used, and disclosed when you visit or use a Big Fish Offering. By accessing and/or using this Big Fish website or any Big Fish Offering, you are accepting the practices described in this Privacy Policy.

The term "Big Fish" means Big Fish...

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Website: http://www.bigfishgames.com

Related topics : advertising using social networking sites / make your own social networking site / making your own social networking site / statistics on privacy on social networking sites / statistics on using social networking sites

Canada is cracking down on paid social media endorsements

Bloggers and social media influencers have been operating without clear guidelines about how to disclose paid messages. That's changing in 2017

Aug 25, 2016

Peter Nowak  

Celebrity Kylie Jenner has been criticized by U.S. watchdog group Truth In Advertising for not disclosing commercial relationships for some product endorsements. (Instagram)

A crackdown is finally coming on sponsored bloggers...

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Website: http://www.canadianbusiness.com

Related topics : companies that use social media marketing effectively / ftc social media endorsements / companies that don't use social media effectively / ftc social media influencers / media and social influences