Selected articles for topic: ftc social media regulations
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FTC Updates Social Media Marketing Guidelines 06/24/2015
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Commentary
by Erik Sass , Staff Writer� @eriksass1 , June 24, 2015
Hold the phone! The federal government is producing more regulations -- shocking, I know -- and this week's batch includes new, more specific advice for social media marketing compliance from the Federal Trade...
Website:
http://www.mediapost.com
Related topics : ftc social media guidelines 2015 / ftc social media guidelines / ftc social media endorsements / ftc social media advertising / ftc social media disclosure
Influencer Marketing | What is Influencer Marketing?
What is Influencer Marketing?
Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual's expertise, popularity, or reputation. Marketing to an audience of influencers is similar to word of mouth marketing, but it doesn't rely strictly on explicit recommendations (See also...
Website:
http://www.marketing-schools.org
Related topics : companies that use social media marketing effectively / social media market research companies / using social media as a market research tool / social media marketing companies / social media network marketing services
Canada is cracking down on paid social media endorsements
Bloggers and social media influencers have been operating without clear guidelines about how to disclose paid messages. That's changing in 2017
Aug 25, 2016
Peter Nowak
Celebrity Kylie Jenner has been criticized by U.S. watchdog group Truth In Advertising for not disclosing commercial relationships for some product endorsements. (Instagram)
A crackdown is finally coming on sponsored bloggers...
Website:
http://www.canadianbusiness.com
Related topics : companies that use social media marketing effectively / ftc social media endorsements / companies that don't use social media effectively / ftc social media influencers / media and social influences
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