FTC Updates Social Media Marketing Guidelines 06/24/2015

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by Erik Sass , Staff Writer� @eriksass1 , June 24, 2015

Hold the phone! The federal government is producing more regulations -- shocking, I know -- and this week's batch includes new, more specific advice for social media marketing compliance from the Federal Trade...

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Website: http://www.mediapost.com

Related topics : ftc social media guidelines 2015 / ftc social media guidelines / ftc social media endorsements / ftc social media advertising / ftc social media disclosure

FTC Social Media Guidelines For 2016: New Rules For Brands

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The FTC Social Media Guidelines 2016

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our  industry digest  newsletter!

FTC Social Media Guidelines 2016: New Rules For Influencer Marketing

The rapid growth of social media networks/platforms and the prevalence of sponsored social media posts has...

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Website: http://mediakix.com

Related topics : ftc social media guidelines 2016 / ftc social media guidelines 2015 / ftc social media influencers / ftc social media guidelines / post social media guidelines

Global Social Media Policy | Dell

Check out this page on Dell.com! Email

Social Media Policy

There's a lot of talk about Social Media these days both at Dell and around the world. Dell encourages all employees to use Social Media the right way and this policy should help you on that path. This policy is the first step, not the last; so if you're interested in Social Media, whether personally or professionally, you should look...

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Website: http://www.dell.com

Related topics : social media participation policy / internet social media policy / ftc social media policy / social media terms of use / companies that don't use social media effectively

Marketers 'Unaware' of FTC Social Media Guidelines ...

Print

Influencers are taking an increasingly large chunk of the digital ad market, and many individuals with hefty, engaged social media followings are charging top dollar to work with brands to spread the word about their products and services.

Guidelines from the Federal Trade Commission (FTC) require sponsored posts on social media to be tagged as ads. However, influencers and content...

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Website: emarketer.com

Related topics : ftc social media guidelines 2016 / ftc social media guidelines 2015 / ftc social media guidelines / ftc social media endorsements / b2b social media marketing

How the FTC’s New Social Media Guidelines Affect Your ...

Are you on alert? For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers.

The need for transparency isn't new, but now the FTC's guidance is more specific. Besides the demand for clarity from influencers, the...

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Website: http://www.cision.com

Related topics : ftc social media guidelines / post social media guidelines / ftc social media disclosure / ftc social media influencers / ftc social media endorsements

Canada is cracking down on paid social media endorsements

Bloggers and social media influencers have been operating without clear guidelines about how to disclose paid messages. That's changing in 2017

Aug 25, 2016

Peter Nowak  

Celebrity Kylie Jenner has been criticized by U.S. watchdog group Truth In Advertising for not disclosing commercial relationships for some product endorsements. (Instagram)

A crackdown is finally coming on sponsored bloggers...

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Website: http://www.canadianbusiness.com

Related topics : companies that use social media marketing effectively / ftc social media endorsements / companies that don't use social media effectively / ftc social media influencers / media and social influences