IAB Unveils “Social Media Buyer’s Guide,” Primer For ...

The Interactive Advertising Bureau (IAB) has announced the release of the industry's first-ever "Social Media Buyer's Guide," a resource that guides marketers and agencies through the social media advertising buying process.

The "Social Media Buyer's Guide" offers marketers and agencies a handbook that explains how to buy social media advertising. 

The IAB Social Media Buyer's Guide:

Details the...

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Website: http://designtaxi.com

Related topics : iab social media buyers guide / social media buyers guide / social media marketing guide / social media marketing buyers / social media buying guide

IAB Recognizes DOOH Media, Launches Buyers Guide ...

IAB Recognizes DOOH Media, Launches Buyers Guide

IAB's DOOH Buyers Guide Offers Media and Brand Professionals Primer On Using DOOH Media

NEW YORK, NY -- In the latest sign that DOOH media has reached a new milestone, the Interactive Advertising Bureau (IAB) has released a Digital Out-of-Home Buyer's Guide , aimed at helping marketers and agencies understand the opportunities the medium delivers...

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Date: 2017-03-09 16:49:28
Website: http://screenmediadaily.com

Related topics : iab social media buyers guide / social media buyers guide / digital media marketing agency / social media for home buyers / online media marketing and advertising

IAB Unveils Digital Audio Buyers' Guide 04/09/2015

by Erik Sass � @eriksass1 , April 9, 2015

Jay Z's relaunch of Tidal was yet another reminder that the audience for digital radio is growing by leaps and bounds, along with a whole range of monetization strategies and new options for marketers.

To help advertisers and media buyers keep pace with this fast-growing new medium, the...

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Website: http://www.mediapost.com

Related topics : iab social media buyers guide / digital media marketing strategy / new media marketing strategies / digital media marketing definition / digital media marketing