Website: http://businesscasestudies.co.uk
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TIMES 100 GLOSSARY - Business Case Studies
Using the internet and associated technologies for trading purposes.
E-commerce
Using the internet and associated technologies for trading purposes (buying and selling).
E-Technology
Technologies related to internet-based business.
Earnings per Share
Profit after tax divided by the number of shares issued. The earnings are usually divided between dividends paid to the shareholders and retained...
Related topics : marketing environment ethics and social responsibility / importance of social responsibility and ethics in marketing / ethics and social responsibilities of marketing management / ethics and social responsibility in marketing communication / social responsibility and ethics in marketing
The marketing mix - Creating value through the marketing ...
Page 2: The marketing mix
The Chartered Institute of Marketing describes the term marketing as the process:
'Responsible for identifying, anticipating and satisfying consumers requirements profitably.'
This places consumers at the heart of every organisation. The marketing mix is often referred to as the four Ps. It involves creating a unique blend of the right product, sold at the right price, in the right place, using the most suitable methods of promotion.
A marketing mix...
Related topics : marketing mix
Business Case Studies by Topic - Marketing
Meeting customers' needs in growth markets - online gaming
Edition 10: As a result of carefully reading the Case Study, students should be able to: explain how broadband meets customers' need for speed, identify key segments in the gaming market, explain how BT has developed a marketing mix for broadband gaming.
Re-focussing a company's culture and marketing mix
Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the cultural change brought about at Argos to boost...
Related topics : marketing mix
Marketing theory - Business Case Studies
Find marketing case studies. Balancing the marketing...
Related topics : marketing mix
The importance of ethics in business - Ethical business ...
Page 1: The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by individuals or groups, but whoever makes them will be influenced by the culture of the company. The decision to behave ethically is a moral one; employees must decide what they think is the right course of action. This may...
Related topics : companies with good corporate reputation
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