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Key Findings from U.S. Digital Marketing Spending Survey, 2013
Marketing leaders have secured bigger budgets to define markets and attract, acquire and retain customers. Yet, increased funding is a double-edged sword. It brings new opportunities but puts more pressure on marketers to deliver and prove a return on the investments. Use our seven key findings to benchmark your marketing budgets...
Gartner Says 80 Percent of Social Business Efforts Will ...
STAMFORD, Conn., January 29, 2013 View All Press Releases
Gartner Says 80 Percent of Social Business Efforts Will Not Achieve Intended Benefits Through 2015
Social and Collaboration Trends to be Discussed at the Gartner Portals, Content & Collaboration Summit 2013, April 29-May 1 in San Diego, CA and September 16-17 in London
Enterprise social networks will become the primary communication...
Related topics : new social networking sites like facebook / social networking sites communication effects / business use of social networking sites / social networking sites have changed communication / how many people use social networking sites
The Secrets to Marketing Segmentation - Smarter With Gartner
The Secrets to Marketing Segmentation
Follow these marketing segmentation tips to deliver relevant messages to target audiences.
May 18, 2016
Contributor: Chris Pemberton
Visiting a CVS store today is about more than simply buying cold medicine and prescriptions to satisfy a short-term need. Visitors have core values of health and wellness that combine to form their identity and shape their...
Related topics : marketing digital