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9 selected articles
Top 15 Free Social Media Monitoring Tools - Brandwatch
Marketing By Ruxandra Mindruta on August 9th 2013
Updated August 2016: We have removed some tools that no longer exist and included some other free tools worth trying out - all aimed at helping monitor your social accounts effectively.
The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once...
Related topics : free social media tools for business / free social media competitor analysis tools / free social media tools for small business / free social media marketing tool / social media listening tools free
The Best Free Social Media Listening Tools - brandwatch.com
Marketing By Joel Windels on March 2nd 2015
Finding the right tool to track conversations across the web can be difficult.
With terms like social media monitoring, social media listening, social media analytics and social media measurement all regularly used interchangeably, quickly identifying the platform you need is never simple.
Social listening tools are ultimately products...
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Marketing: 30 Free Social Media Tools to Cover Every Need
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Social Media Listening Tools
Hootsuite - A heavyweight compared to some on this list, it offers simple social listening (with weekly analytics reports) as well as publishing and engagement features.
It covers Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. There is a free 30-day trial, and the most basic package is free.
Google Alerts - Google Alerts is a free and...
Related topics : free social media tools for small business / free social media monitoring tools facebook / social media analytics tools free / social media monitoring tools free trial / social media sentiment analysis tools free
Luxury Brands and Social Media: How ... - brandwatch.com
Marketing By Iris Vermeren on April 11th 2014
If your brand's identity is based on an aura of prestige, impeccable service and exclusivity, how do you maintain that quality in the recent era of social networking?
Many luxury brands have a nagging fear when they think about this question: what if it cheapens your prestige?
When Brandwatch was founded six or so years...
5 Reasons Why Social Media Monitoring is Essential for PR
The social media landscape has undergone a huge transformation in the last couple of years. Brands have gradually increased awareness regarding the importance of monitoring what their target audience says about them in the online environment.
The incapacity of controlling what is being said on social media platforms about their products, services, staff etc. leads to a single outcome: keeping an...
Related topics : social media monitoring tools free / social media monitoring tools / social media monitoring for market research / monitoring social media channels / social media monitoring companies
Using Social Media for Internal Communications
Marketing By Chelsea Varney on January 17th 2014
When discussing communications within a business, many would start by thinking about the kind of marketing and PR communications so important in brand promotion.
Things like press releases, email campaigns and blogs are some of the main examples which spring to mind.
However, often overlooked is the internal communications which must...
Related topics : companies that use social media marketing effectively / social media internal communications / marketing communications social media / companies that use social media effectively / using social media marketing
Social Media Monitoring | Social Intelligence | Brandwatch
Brandwatch Analytics is a social media monitoring platform that helps brands make better business decisions.
Discover the conversations that matter to you
Our social media monitoring technology makes it easy to extract insights from the chaos of the social web.
We collect social data from over 80 million sources and give you the tools to find the conversations that matter most.
Give your business countless competitive advantages.
Understand the ROI of all your marketing activity.
Related topics : social media monitoring for market research / social media brand monitoring / social media monitoring tools free / social media monitoring tools / monitoring social media conversations
Why 2014 is the Year of Social Media Advertising - Brandwatch
The social networking and microblogging platform avoided advertising for a long time. In 2009, cofounder Biz Stone wrote that traditional banner advertising wasn't "interesting" to the company. But in 2010, Twitter launched Promoted Tweets, Promoted Trends, and Promoted Accounts.
In December 2013, Twitter updated its advertising to better target ads to users. The product, called "tailored...
Related topics : advertising using social networking sites / advertising on social networking sites cost / advertising on social media sites / social media advertising companies / advertising on social network sites
96 Amazing Social Media Statistics and Facts
That's an average of 40,000 search queries every second
89.3% of all internet searches are carried out by Google
Those searches are carried out by 1.17 billion unique users
Every day, 16 to 20% of that day's queries have never been asked before
Google has answered 450 billion unique queries since 2003
More than half of Google's searches come from mobile devices
By 2014, Google had indexed 30,000,000,000,000 pages of the internet
To carry out all these searches, Google's data centre uses 0.01% of worldwide electricity
Facebook adds 500,000 new...