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4 selected articles
Societal marketing concept explained
The societal marketing concept was an offshoot of the marketing concept wherein an organization believes in giving back to the society by producing better products targeted towards society welfare. Some have questioned whether the marketing concept is an appropriate philosophy in an age of environmental deterioration, resource shortages, explosive population growth, world hunger and poverty, and...
Date: 2017-03-10 05:32:50
Related topics : explain concept of social marketing / concept of social marketing / social cause marketing / social marketing public relations / social marketing best practices
Factors Affecting Consumer Buying Behavior - Marketing91.com
Major Factors affecting consumer buying behavior
Cultural factors affecting consumer buying behaviour: Cultural factors have a significant impact on customer behavior.Culture is the most basic cause of a person's wants and behavior. Growing up, children learn basic values, perception and wants from the family and other important groups. Marketers are always trying to spot "cultural shifts" which might point to new products that might be wanted by customers or to increased demand.
Social...
Date: 2017-03-10 06:13:22
Related topics : examples of social and cultural factors in marketing / social factors affecting marketing / social and cultural factor in marketing / social marketing group / social and cultural marketing
4 types of Market segmentation and how to segment?
Market segmentation and how to segment with them?
4 types of Market segmentation and how to segment with them?
By Hitesh Bhasin
August 12, 2016
Market segmentation is one of the oldest marketing trick in the books. With the customer population and preferences becoming more wider, and the competitive options becoming more available, market segmentation has become critical in any business or...
Date: 2017-03-10 06:11:13
Related topics : segmentation in social marketing / 4 p of social marketing example / product social marketing
Mass Market explained with examples - Marketing blog for ...
A mass market is a general population which can be targeted at wide for the sales and marketing of a product. To explain a mass market, it can simply be compared with a niche market. A niche market is one where a very small market segment exists. Example - Tractors are a niche market. They are applicable only to agricultural lands.
But a mass market on the other hand is much larger and has diverse demographics. For example - Automobiles - cars and two wheelers, usually target the mass markets with heterogeneous ages, locations and preferences. . However these mass markets can be further diversified into smaller segments....
Date: 2017-03-10 09:12:38
Related topics : marketing definition
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