Reputation Management - Term Paper

Importance of Reputation Management

For this assignment write a 2 page paper in APA format (plus cover sheet and reference page) that discusses the importance of reputation management in relation to an organization's credibility. If a PR person only has their credibility to offer and is only as good as his or her deserved reputation, how can social media help or harm that reputation?

What is Reputation and why is It Important?

o Corporate Reputation is estimated to be worth about 4 to 5 percent of sales per year.

o Reputation is the most valuable asset entrusted to a CEO by the board and shareholders.

o...

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Website: http://www.termpaperwarehouse.com

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Corporate Reputation :: Why a good corporate reputation is ...

Why a good corporate reputation is important to your organization

By Kim Harrison,

Consultant, Author and Principal of www.cuttingedgepr.com

Corporate reputation is a 'soft' concept. It is the overall estimation in which an organization is held by its internal and external stakeholders based on its past actions and probability of its future behavior. The organization may have a slightly different...

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Website: http://www.cuttingedgepr.com

Related topics : why a good corporate reputation is important to your organization / importance of good corporate reputation / companies with good corporate reputation / benefits of good corporate reputation / good corporate reputation

Reputation - Wikipedia

Main article: Reputation management

Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management . The public relations industry is growing due to the demand for companies to build corporate credibility and hence reputation. [1] Incidents which damage a company's...

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Date: 2017-03-01 01:14:16
Website: https://en.wikipedia.org

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Corporate Image - benefits, Importance of corporate image ...

Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ...

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Website: http://www.referenceforbusiness.com

Related topics : managing corporate image and reputation / corporate image reputation / corporate identity and reputation / corporate reputation management strategy / companies with good corporate reputation

Why Information Security Training and Awareness Are Important

Creating an information security and privacy awareness and training program is not a simple task. It is often a frustrating task. It is often a challenging task. And many times, unfortunately, it is often a thankless task. However, providing your personnel with the security and privacy information they need, and ensuring they understand and follow the requirements, is an important component of...

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Date: 2015-11-11 16:04:29
Website: http://www.infosectoday.com

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How to build a reputation as a top employer - Aon

How To Build A Reputation As A Top Employer

June 16th, 2016

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Overview

Today's workforce is becoming increasingly multi-generational, multi-ethnic and global. At the same time, growing skills shortages have become a worldwide management concern. To attract, retain and engage top talent, organizations have to work harder than ever to build employer brands that differentiate their...

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Website: http://www.theonebrief.com

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Crisis Management and Communications | Institute for ...

by W. Timothy Coombs

Introduction

Crisis management is a critical organizational function.  Failure can result in serious harm to stakeholders, losses for an organization, or end its very existence.  Public relations practitioners are an integral part of crisis management teams.  So a set of best practices and lessons gleaned from our knowledge of crisis management would be a very useful...

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Website: http://www.instituteforpr.org

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Why Reputational Risk Is a Strategic Risk - Risk ...

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Why Reputational Risk Is a Strategic Risk

In today's risk-filled business environment, it can be hard for executives to have confidence that their plans and strategies will play out as expected. A big reason is that strategic risks --those that either affect or are created by business strategy decisions--can strike more quickly than ever before, hastened by rapid-fire business trends and...

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Website: http://deloitte.wsj.com

Related topics : reputational risk management / corporate reputation risk / reputational risk / top rated reputation management companies / top reputation management companies

Doing Good Is Good for Business -- Corporate Social ...

Corporate social responsibility (CSR) is no longer an obligation that corporations feel they need to take on, but has become central to the operations of many of the best companies today. In 2012, I explored the way businesses thought about philanthropy and today I will provide an update on new trends emerging and on how companies are redefining their CSR platforms.

The Committee Encouraging...

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Date: 2017-03-10 06:37:26
Website: http://www.huffingtonpost.com

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Rebuilding corporate reputations | McKinsey & Company

Rebuilding corporate reputations

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A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.

As governments respond to the financial crisis and its reverberations in the real economy, a company's reputation has begun to matter more now than it has in decades. Companies and industries with reputation problems...

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Website: http://www.mckinsey.com

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Corporate Travel Manager Job Description, Career as a ...

Education and Training: Bachelor's degree and travel agency or tourism experience

Salary: Median--$72,540 per year

Employment Outlook: Good

Definition and Nature of the Work

Corporate travel managers supervise a company's travel department, which arranges business travel for the company's employees. Small companies may employ a single individual to set up a travel budget, establish policies for...

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Date: 2016-11-01 17:00:14
Website: http://careers.stateuniversity.com

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This is the Exact Job Description of a Public Relations ...

This is the Exact Job Description of a Public Relations Officer

In recent years, the demand for public relations officer in both private and public sectors has gone up considerably. It can be a very interesting career option where one can get exposure to press conferences, organizing events, communication budgeting, reputation management, etc.

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According to the Institute of Public...

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Website: http://www.buzzle.com

Related topics : social media public relations / social marketing public relations / social media relations job description / media sales and marketing manager job description / public sector social media

Public Relations Strategy: Why Your Organization Needs One

Every organization should have an interest in public relations.  The ability to maintain a positive public image is critical to achieving corporate objectives.

What is public relations?  According to Wikipedia, the definition of public relations is "a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or...

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Website: http://thethrivingsmallbusiness.com

Related topics : social marketing public relations / social media public relations / marketing communications media planning / why a good corporate reputation is important to your organization / what's in a name reputation building and corporate strategy

ethics and integrity - The Thriving Small Business

The success of an organization is built off of the trust of customers, employees and the general public.

The best way to gain that trust is to demonstrate ethics and integrity in business practices.

Not because of legal requirements - but because it is the right thing to do.

A great example is the infamous Enron Collapse and Bernie Madoff Ponzi scheme stories. Thousands of employees and investors...

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Website: http://thethrivingsmallbusiness.com

Related topics : business reputation management services / why a good corporate reputation is important to your organization

White Label Reputation Management Platform | Chatmeter

WHITE LABEL FOR AGENCIES

The Chatmeter local online reputation and review management platform with included local SEO rank tracker helps agencies not only save time and money but also provides differentiation in a crowded, competitive market. We have a fully hosted, customizable white-label program so your brand is front and center.

Online reputation management is critically important for your...

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Website: http://www.chatmeter.com

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