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3 selected articles

Q&A: Philip Kotler on whether traditional marketing is dead

International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position their brands in the face of new global challenges. These challenges include the rise of social media, shorter product life cycles and greater competition.

He has been reassuring business there are still many opportunities for market innovation - whether through manufacturing in...

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Related topics : social media marketing companies pricing / social marketing by philip kotler / brands using social media / social media marketing companies in india / social media market research companies

Moving Politics Online: How Australian Mainstream Media ...


(by Theresa Sauter and Axel Bruns)

Difficult as it may be to believe, we're still almost three months out from the likely date of the next Australian federal election; campaigning during this time will become even more frenzied than it has been to date. A sea of speculation, controversy, and crisis surrounds the polls, and an increasing subset of the political battle is being fought...

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Related topics : best social media campaigns 2012 / successful social media campaigns examples / social media terms of use / articles about social media communication / articles about social media issues

Ford South Africa failed to protect its reputation. What ...

Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some of its Kuga cars.

The global car manufacturer's local operation has been forced to recall more than 4 000 Kuga Ecoboost 1.6 litre models manufactured between December 2012 and February 2014. Ford South Africa's CEO Jeff Nemeth announced the recall after over 40 cases of engine fires...

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Related topics : top reputation management companies / top online reputation management companies / reputation management company / online reputation management company / reputation management companies