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#Fail: The Misuse of Social Media in the 2012 US Presidential Campaign
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Ajoutée le 2 juil. 2012
Jonathan Chavez, Director of Analytics at SocialSphere an insight-based strategy company, delivered a public lecture titled #Fail : The Misuse of Social Media in the 2012 US Presidential Campaign. Jonathan was visiting Ireland as part of a US Department of State funded program run through the Boston College Irish Institute.
Ever since President Barack Obama won the US Presidency...
Related topics : failed social media campaigns 2012 / failed social media marketing campaigns / failed social media campaigns / best social media campaigns 2012 / social media impact on political campaigns
Social Media & Sports Journalism | UF Online
How Did We Get Here?
Prior to the 1940s, newspapers were the way in which Americans received their sports news. In 1969, the Internet became available on a commercial basis. However, it was not until 1991 when the first weblogs were created. In 2003, MySpace and LinkedIn joined the online scene, followed by digg and Facebook in 2004. Suddenly, in 2004 newspapers were the least preferred...
Orion » Digital Media Strategist
SEO / SEM
Develop the right Search Engine Optimisation services for your brand and analyze your site's traffic results to help in making informed and strategically-sound decisions.
Social Media Policy Generation
Assist brands to formulate a social media policy that is kept current to ensure that the customer experience across all social touchpoints are always...
Related topics : creative social media campaign ideas / social media marketing campaign ideas / social media marketing campaign plan / social media campaign ideas facebook / social media marketing campaign
Role and Impact of social media in India | My India
Home / India Society Blogs / Impact of Social Media in India
Impact of Social Media in India
May 25, 2013
by Ramandeep Kaur
After 'tech savvy' it is the 'social media savvy' that has become synonymous with today's generation. About 2/3rd of Indians online spend time on different social networking sites like Facebook, Twitter, YouTube, Pinterest, etc. Even the trend of sending personal emails...
Related topics : new social media sites like facebook / using social media for recruitment / news organizations using social media / social media sites for business in india / social media marketing firms in india
Social policy, the media, and misrepresentation (Book ...
Social policy, the media, and misrepresentation
London ; New York : Routledge, 1999.
This collection of papers examines aspects of news media reporting of social policy and explores how such coverage can influence processes of policy making and implementation. It includes detailed case studies on a range of issues.
Add library to...
Should Healthcare Organizations Use Social Media? | CSC
Should Healthcare Organizations Use Social Media?
Read the full Summer 2012 issue .
Social media has revolutionized the way people interact, and it is drastically changing the way healthcare organizations communicate with customers and accomplish their business objectives.
On average, global consumers spend nearly a quarter of their online time using social media sites. One out of...
Date: 2014-08-12 15:36:34
Related topics : organizations that use social media effectively / healthcare organizations using social media / should healthcare organizations use social media / news organizations using social media / organizations using social media marketing
The Best Social Media Marketing Apps for SMBs | GetApp
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by Diana Berryman
Published on 17 June 2014
There are only so many hours in the day and let's face it we all need a little help from time to time. Whether you are a small business, an international company or a social media professional, you either need several pairs of hands, or you need some great software for your social media...
Related topics : social media management company business plan / social media management company for small business / social media management company pricing / social media software management / social media management tools
40+ Social Media Marketing Strategies and Techniques
Using Evergreen Content to Fuel your Social Media
Including tips on how timeless content can help boost and scale a brand's social media activities.
SEO and Social Media has certainly grown together, in which both marketing disciplines are able to help businesses worldwide grow, thrive and be more visible to their target audience by simply applying and merging these two strategies into a...
Moving Politics Online: How Australian Mainstream Media ...
(by Theresa Sauter and Axel Bruns)
Difficult as it may be to believe, we're still almost three months out from the likely date of the next Australian federal election; campaigning during this time will become even more frenzied than it has been to date. A sea of speculation, controversy, and crisis surrounds the polls, and an increasing subset of the political battle is being fought...
The Top Ten Social Media Agencies In The World | Simply Zesty
The Top Ten Social Media Agencies In The World
Written by Simply Zesty on 7 November 2012
Behind every great campaign is a great agency that has worked tirelessly to make it a reality and thanks to social media, the efforts of an agency in one country can be seen and appreciated by others in many different countries. Social media has been the driving force behind this, meaning many others can be inspired by an agency's work and realise what's possible.
However, that said, there are many agencies dotted across the globe all offering great services,...
The Top 10 Social Media Success Stories of 2012 & What We ...
The Top 10 Social Media Success Stories of 2012 & What We Can Learn From Them
Dec 6, 2012, by SMSS
The rush to capitalize on social networking in the past year has produced some amazing social media success stories that defy logic. Unfortunately, it's also been responsible for far too many spectacular failures that never delivered on the promise of the medium. Creating a blockbuster social media...
Related topics : successful social media campaigns examples / social media small business success stories / successful social media campaign / social media marketing success stories / social media success
Social Media in Corporate Social Responsibility (CSR)
Social Media in Corporate Social Responsibility (CSR)
Charlie Treadwell - February 13, 2012 - 2 Comments
This post was authored by my colleague Jessica Kelly (@JessGoddesse)
If you're wondering why social media should be an key �part of your communications strategy, just note these current statistics demonstrating the ubiquity of the medium:
Facebook now boasts more than 800 million active...
Nonprofit Tips To Create an Effective Social Media Campaign
November 12, 2013 By Edwin Dearborn
Creating a social media campaign for a non-profit organization can be a daunting task. As a twenty-five year fundraising veteran, I am all too familiar with the challenges that face those who have to develop and launch a social media campaign that will generate new donors and consistent funds being raised.
It is key to develop a strategy prior to...
25 SMART Social Media Objectives | Beth’s Blog
I've been working on a peer learning project with arts organizations called " Leveraging Social Media " based on the social media lab . There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important...
Related topics : arts organizations using social media / organizations using social media marketing / organizations using social media / social media audience analysis tools / using social media marketing
Social vs. Traditional Media | FTI Journal
Communications & Reputation Media & Entertainment
here's no argument that sophistication in social media marketing is on the rise and creates unprecedented opportunities to connect with customers and constituencies. What once was a low-cost channel seeking simple results such as Facebook "likes" now is a more polished discipline: one that builds by word of mouth through complex interactions and...
Date: 2017-03-10 07:25:02
Related topics : best social media campaigns 2012 / successful social media campaigns examples / social media vs traditional journalism / social media vs traditional communication / social media vs traditional media
Social Media's Influence On Buying Behavior - SEO Agency
in Social Media by Russ Carpenter
Buying something new used to be easy: Decide which option ticks all the boxes, find a vendor, spend.
Not anymore. In a permanently connected world, things are no longer that simple; second opinions -- as many as you want -- are available on demand, and buyers are taking note. Whatever you're buying, whether for personal or business use, chances are one of your...
Related topics : companies that don't use social media effectively / companies that use social media effectively / companies that use social media marketing effectively / benefits of using social media for business / social media branding for business
FTI Journal - Social vs. Traditional Media
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Social vs. Traditional Media
There's no argument that sophistication in social media marketing is on the rise and creates unprecedented opportunities to connect with customers and constituencies. What once was a low-cost channel seeking simple results such as...
Related topics : best social media campaigns 2012 / social media vs traditional journalism / social media vs traditional communication / social media vs traditional media / social media impact on political campaigns
HNN - Top hotel brands share social media tactics
Top hotel brands share social media tactics
28 DECEMBER 2012 7:47 AM
Executives from Marriott Hotels & Resorts, Hilton Hotels & Resorts and Best Western International shared the strategies that helped them dominate the social media landscape in 2012.
REPORT FROM THE U.S.--As social networks evolve and consumers' online patterns continue to shift, brands consistently must adapt...
Social Media Rumors and Hoaxes | Social Media Sun
Social media rumors have been around as long as the Internet and hoaxes have spread from email to chat rooms and networking sites. With this quirk of social networking space, we can learn a lot from the mistakes of others. It's only takes a second to click that share button but how do you know what you are reading and sharing is true? If you're sharing a post that seems highly suspicious without...
For many brands, social media ‘conversations’ are only ...
Tags: advertising , conversation , Facebook , Forrester , marketing , Ogilvy , Social Media , top-stories
Image Credit: Timothy Brown/Flickr
In the years since it entered marketers' radar screens, social media marketing has often been described as conducting "conversations."
But the facts just don't bear that out.
The dominant setting for social media is Facebook, made king by its nearly 1.25...
Related topics : social media marketing ideas facebook / social media marketing campaign examples / social media marketing agency / failed social media marketing campaigns / social media marketing campaign ideas
On Teaching Social Media to Undergraduates [Syllabus As ...
On Teaching Social Media to Undergraduates [Syllabus As Essay]
Editor's Note: We are very happy to feature Ethnography Matter's first Syllabus as Essay post for 2013 from Alice Marwick, a researcher who conducted pioneering ethnographic fieldwork on the world of social media use. Simply titled, " Social Media, " the syllabus that she created for undergraduate students at Fordham University is...
Social Media Advertising: The Complete Guide
Image via Matt Wade under CC0 1.0
Social Media Advertising: The Complete Guide
HootSuite Twitter Facebook LinkedIn Google +
It's no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013 , and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The...
5 digital media campaigns that public health can learn ...
5 digital media campaigns that public health can learn from
by Michele on Feb 25, 2013 o 2:13 pm No Comments
When it comes to high-profile digital media, it's often the big brands -- companies with deep pockets and large public relations teams at their disposal -- that do it best. But that doesn't mean that public health professionals can't learn from major campaigns and adapt their methods to a...
The Digital and Social Media Revolution in Public Affairs
The Digital and Social Media Revolution in Public Affairs:
Where we are and where we're going
Reports from Brussels and Washington, D.C.
1 Foreword2 Introduction3 Communicating with Policymakers in the Digital Age6 EU Findings24 Viewpoints from Europe25 EU Implications and Recommendations27 U.S. Findings45 U.S. Implications and Recommendations
For further information, please...
104 Fascinating Social Media and Marketing Statistics for ...
Facebook Google+ LinkedIn Flipboard 13
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.
In response, marketers are...
Related topics : social media market research companies / b2b social media marketing / companies that use social media marketing effectively / using social media for marketing research / organizations using social media marketing
Social Media: What are the advantages and disadvantages of ...
Social Media: What are the advantages and disadvantages of social networking sites? What should we include in a policy?
When it comes to social networking in the workplace, there is no one-size-fits-all approach. The benefits of social networking platforms vary based on platform type, features and the company itself.
Date: 2017-03-10 07:59:54
Related topics : employee personal social network policy / social networking policies for employees / employee social networking policy / social network policy for employees / social networking policy for employers
How To Do Direct Marketing That's Not Annoying - Business ...
Internet, or online, marketing.
In the United States, the roots of Direct Marketing can be traced to Benjamin Franklin who used Direct Mail to market Poor Richard's Almanac throughout the American colonies starting in 1732. Direct Mail continued to flourish with the creation of the Montgomery Ward catalog in 1872 and the Sears catalog in 1888. These catalogs were popular since...
Related topics : companies that use social media marketing effectively / direct marketing media channels / advantages of using social media for market research / direct marketing media strategy / using social media for marketing research
Will social media be a game changer for Indian politics ...
Will social media be a game changer for Indian politics?
13 May 2013
BY MAHIMA KAUL
Election fever has completely gripped the Indian media. Though general elections are scheduled for 2014, the news cycle regularly carries rumours of early elections every time another corruption scandal breaks. Pundits, analysts and party spokespersons, appearing on television every night, attempt to connect with...
Explaining the Benefits of Online vs. Print Media: Show Me ...
As PR professionals, we have all been in meetings with clients, both new and old, where the first outlets they describe as their "home runs" are print publications like Good Housekeeping or the New York Times.�While these magazines and newspapers remain a crucial part of any PR strategy and campaign, they are steadily being eclipsed by their online counterparts and new Internet-only media.
Related topics : online pr social media / social media vs traditional pr / integrated marketing communications social media / social media vs traditional marketing research / social media online marketplace
3 Asian Social Media Sites You Should Have on Your Radar ...
For companies who are looking to market their brand on a global level but do not know where to start, we need only refer to the strategies that you apply locally, but adapt them culturally. Social media marketing has revolutionized the PR industry and we can use sites like Facebook, Twitter, Tumblr, Instagram, and Pinterest to market just about anything. The same applies...
B2B Marketing | What is Business to Business Marketing?
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company's product or service to another company. (See also Industrial Marketing )
B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other...
Related topics : b2b social media marketing / b2b social marketing / companies that use social media marketing effectively / social media marketing for business schools / benefits of social media marketing for business
Inequality, jobless youth and social media will be a ...
Inequality, jobless youth and social media will be a combustible mix for 2017
The United Kingdom voting to leave the European Union. The election of Donald Trump as US president. The rejection of Italian PM Matteo Renzi's constitutional referendum. All of these events have contributed to the view that 2016 was a pivotal year in the growing anti-establishment,...
COURSE SYLLABUS - Digital Marketing Training Course ...
SEARCH ENGINE OPTIMISATION (SEO)
(Grp 2 Session 5, Tuesday 9am - 11am; Grp 1 Session 6, Tuesday 11.20am - 1.30pm)
Search Engine Optimisation (SEO) is concerned with the search results provided by Google and other search engines to their users. These are the main body of links generated when the user searches for information using key words or phrases. The links are ranked by relevance by each of...
Date: 2017-03-02 09:10:29
Related topics : companies that use social media marketing effectively / digital media marketing courses / master in digital & social media marketing / search engine marketing social media / social media and internet marketing training
How the Presidential Candidates Use the Web and Social ...
How the Presidential Candidates Use the Web and Social Media
Obama Leads but Neither Candidate Engages in Much Dialogue with Voters
WATCH A NARRATED SLIDESHOW OF THE FINDINGS
If presidential campaigns are in part contests over which candidate masters changing communications technology, Barack Obama on the eve of the conventions holds a substantial lead over challenger Mitt Romney.��
Related topics : news organizations using social media / organizations using social media / best social media campaigns 2012 / failed social media campaigns 2012 / traditional news media and social media
Asia Media - Wikipedia
Asia Media TV[ edit ]
Asia Media TV, better known as AMTV, is Asia Media's flagship channel and is shown on its Transit-TV network. Contents include weekly programs on sales, marketing, technology, regional developments and news. According to Nielsen Research , AMTV has a daily viewership of 1.24 million.  AMTV participates in two way conversations that occur within the context of...
Date: 2017-02-21 14:54:14
Using Social Media for Internal Communications
Marketing By Chelsea Varney on January 17th 2014
When discussing communications within a business, many would start by thinking about the kind of marketing and PR communications so important in brand promotion.
Things like press releases, email campaigns and blogs are some of the main examples which spring to mind.
However, often overlooked is the internal communications which must...
Related topics : companies that use social media marketing effectively / social media internal communications / marketing communications social media / companies that use social media effectively / using social media marketing
2016 Global Content Forum Hong Kong - web.transperfect.com
International Search Engine Optimisation (ISEO)
Social media and mobile localisation
Global customer support/customer service
The value of content in a new language
Optimising content for translation/print
Coordination of multi-department and enterprise-wide translation strategies
Combining third-party vendor resources with internal language resources
If you have any other questions or...
Date: 2016-09-01 14:34:17
Related topics : search and social media marketing for international business / social media marketing trends retail / search engine marketing social media / social media marketing degree online / master in digital & social media marketing
Facebook like button - Wikipedia
The Facebook like button can be vulnerable to likejacking , a form of clickjacking that makes users "Like" content they did not intend to. 
Use on other social networks[ edit ]
Rembrandt Social Media has sued Facebook, claiming that the like button violates two patents granted to Joannes Jozef Everardus van Der Meer in 1998. 
In February 2013, legal action was brought against Facebook by...
Date: 2017-03-08 16:17:56
Related topics : social media sites like facebook / make your own social networking site like facebook / social media network marketing services / benefits of using social media for business / organizations using social media marketing
Marketing Campaign Definition | Investopedia
What is a 'Marketing Campaign'
Marketing campaigns promote a product through different media, including television, radio, print and online platforms. Campaigns don't have to rely solely on advertising and can also include demonstrations, word of mouth and other interactive techniques. Businesses operating in highly competitive markets may initiate frequent marketing campaigns and devote...
Date: 2017-03-10 06:45:05
PR & Social Media Agency Manchester | Smoking Gun PR
Virgin Holidays - tunnel to Barbados
Virgin Holidays came to us to create a disruptive, engaging experiential PR stunt to raise awareness of its direct holidays from Manchester to Barbados.So we brought Barbados to... Read More
Showing Nissan's Caring Side
In 2012 Nissan UK soft launched its new CARED4 proposition in 50 of its leading dealerships nationwide and wanted PR to be a...
Date: 2017-03-10 09:32:07
Digital Advertising Spending to Catch Up With TV by 2019 ...
Digital Advertising Spending to Catch Up With TV by 2019
Global spending on digital advertising is forecast to increase 15 percent next year, buoyed by mobile and social media campaigns, and is projected to equal outlays for television by 2019.
Digital expenditures in 2015 will reach $163 billion, or 30 percent of total ad spending, according to Magna Global, a media research unit...
Westpac missed a big social media opportunity by failing ...
Illustration: John Shakespeare
Westpac did not impress the Twitterati with its recent social media campaign which culminated in the vaguely detailed announcement on Wednesday of its tie up with Airbnb to aid the Australians with the home ownership process.
The campaign, called "Spare, Spare Room" included lame tweets from Westpac's corporate account like: What if there was @airbnb_au?...
Jungle Media | Traditional and Digital Media Agency
A Passionate and Engaged Group of Media Professionals.
We are dedicated to discovering great consumer insight and executing world class innovative media solutions. Client satisfaction is central to everything we do. Our long-standing partnerships with blue-chip clients and much-loved brands are proof of our success.
We are a full service media agency offering...
Date: 2016-06-09 18:45:39
Related topics : digital media marketing agency / using social media as a market research tool / digital media marketing plan / social media marketing agency montreal / social media marketing agency program
Online Marketing Resources, Marketing Strategies - Market ...
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Market Research online seminar broadcasts from the best minds in marketing
Tune In to the Voice of the Competitor
Broadcast on Mar 5, 2015 with Sean Campbell
In this PRO seminar, we'll cover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. We'll explain how to tap into the...
Related topics : using social media as a market research tool / advantages of using social media for market research / using social media to conduct market research / using social media for marketing research / social media market research tool
2016 Public Relations Trends: Are You Ready for What # ...
Leave a Comment
Change is inevitable. For the sake of progress, change is absolutely essential.
If you've worked in PR longer than a couple of years you've likely thought about how different your job was two years ago, let alone five or ten years ago. So much has changed about how we do our job and what is expected from us, and it continues to change.
A few months ago PR Newswire asked PR...
Klout - Wikipedia
Methodology[ edit ]
Klout measures influence by using data points from Twitter, such as following count, follower count, retweets, list memberships, how many spam /dead accounts are following you, how influential the people who retweet you are and unique mentions. This information is blended with data from a number of other social network followings and interactions to come up with the Klout...
Date: 2017-03-08 08:11:38
Related topics : social media advertising criticism