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#Fail: The Misuse of Social Media in the 2012 US Presidential Campaign
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Ajoutée le 2 juil. 2012
Jonathan Chavez, Director of Analytics at SocialSphere an insight-based strategy company, delivered a public lecture titled #Fail : The Misuse of Social Media in the 2012 US Presidential Campaign. Jonathan was visiting Ireland as part of a US Department of State funded program run through the Boston College Irish Institute.
Ever since President Barack Obama won the US Presidency...
Related topics : failed social media campaigns 2012 / failed social media marketing campaigns / failed social media campaigns / best social media campaigns 2012 / social media impact on political campaigns
Nonprofit Tips To Create an Effective Social Media Campaign
November 12, 2013 By Edwin Dearborn
Creating a social media campaign for a non-profit organization can be a daunting task. As a twenty-five year fundraising veteran, I am all too familiar with the challenges that face those who have to develop and launch a social media campaign that will generate new donors and consistent funds being raised.
It is key to develop a strategy prior to...
For many brands, social media ‘conversations’ are only ...
Tags: advertising , conversation , Facebook , Forrester , marketing , Ogilvy , Social Media , top-stories
Image Credit: Timothy Brown/Flickr
In the years since it entered marketers' radar screens, social media marketing has often been described as conducting "conversations."
But the facts just don't bear that out.
The dominant setting for social media is Facebook, made king by its nearly 1.25...
Related topics : social media marketing ideas facebook / social media marketing campaign examples / social media marketing agency / failed social media marketing campaigns / social media marketing campaign ideas
How the Presidential Candidates Use the Web and Social ...
How the Presidential Candidates Use the Web and Social Media
Obama Leads but Neither Candidate Engages in Much Dialogue with Voters
WATCH A NARRATED SLIDESHOW OF THE FINDINGS
If presidential campaigns are in part contests over which candidate masters changing communications technology, Barack Obama on the eve of the conventions holds a substantial lead over challenger Mitt Romney.��
Related topics : news organizations using social media / organizations using social media / best social media campaigns 2012 / failed social media campaigns 2012 / traditional news media and social media
Westpac missed a big social media opportunity by failing ...
Illustration: John Shakespeare
Westpac did not impress the Twitterati with its recent social media campaign which culminated in the vaguely detailed announcement on Wednesday of its tie up with Airbnb to aid the Australians with the home ownership process.
The campaign, called "Spare, Spare Room" included lame tweets from Westpac's corporate account like: What if there was @airbnb_au?...