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Social vs. Traditional Media | FTI Journal
Communications & Reputation Media & Entertainment
T
here's no argument that sophistication in social media marketing is on the rise and creates unprecedented opportunities to connect with customers and constituencies. What once was a low-cost channel seeking simple results such as Facebook "likes" now is a more polished discipline: one that builds by word of mouth through complex interactions and...
Date: 2017-03-10 07:25:02
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Related topics : best social media campaigns 2012 / successful social media campaigns examples / social media vs traditional journalism / social media vs traditional communication / social media vs traditional media
FTI Journal - Social vs. Traditional Media
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Social vs. Traditional Media
There's no argument that sophistication in social media marketing is on the rise and creates unprecedented opportunities to connect with customers and constituencies. What once was a low-cost channel seeking simple results such as...
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http://www.fticonsulting.com
Related topics : best social media campaigns 2012 / social media vs traditional journalism / social media vs traditional communication / social media vs traditional media / social media impact on political campaigns
Why Social Media Is So Addictive (And Why ... - CMSWire.com
So what does drive social media use?
My answer: Human nature.
In an email interview with Dr. Pamela Rutledge , she explained:
"Social validation is important; a Facebook like is a social signal. It affirms our existence the same way that someone nodding at you on the sidewalk does. But we're also just learning to use social tools, experimenting to find out what it all means.
We have a tremendous...
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http://www.cmswire.com
Related topics : using social media as a market research tool / using social media for marketing research / using social media marketing / brands using social media / business using social media
The Sociology of the Internet and Digital Sociology
The sociology of the internet is a subfield of sociology in which researchers focus on how the internet plays a role in mediating and facilitating communication and interaction, and on how it affects and is affected by social life more broadly. Digital sociology is a related and similar subfield, however researchers within it focus on such questions as they pertain to the more recent technologies...
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http://sociology.about.com
Related topics : identity social networks and online communication / digital identity social media network / social media impact on communication / social media impact on politics / social media and technology tools for research
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