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Indian Journal of Marketing

Welcome to the Website of : Indian Journal of Marketing

Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business,...

Website: http://indianjournalofmarketing.com

Related topics : social media network marketing services / using social media for marketing research / social media marketing for business schools / social media network marketing / social media and viral marketing

Business Schools Engagement on Social Media In 2015

Business schools are starting to wise up to social media. They are starting to use websites like Facebook, Twitter and others to attract applicants and also to draw attention to themselves. As Matt Symonds (2013) writing for Forbes explains , in 2013 a ranking was created of the top 50 MBA business schools using social media. It was found that Harvard Business School was far in front of the crowd...

Website: http://www.intelligenthq.com

Related topics : social media marketing for business schools / top social media websites for business / top social media marketing schools / benefits of using social media for business / social media tools for business 2015

Social Media Marketing - Rutgers Business School

Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms--from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest,...

Date: 2017-03-09 21:48:24
Website: http://www.business.rutgers.edu

Related topics : social media marketing for business schools / social media marketing strategy for schools / social media marketing business opportunity / measuring social media roi / social media platforms for business

A Break Down of Social Media Degrees & Certificates | Cision

Photo courtesy of Fora do Eixo via flickr

Joseph

This is a guest post by Gina Joseph , social media community manager at Cision .

Social media: we all use it. Heck, most children now are born thinking we've been communicating through social networks since the beginning of time. But the truth is, while many of us post to Facebook and Twitter on a daily basis, the use of social media as a business...

Website: http://www.cision.com

Related topics : social media marketing degree programs / social media management company business plan / advantages of using social media in education / social media education programs / social media management company for small business

Why Universities Need to Get Social - Innovation Insights

View Blog

Social media has become such an essential part of business that universities have begun to implement social media courses across a variety of programs - from communications to marketing to business management. While universities are quick to teach of the benefits of social media, they tend to be a bit slower in implementing it into their own ecosystem as they have yet to use it in a way...

Website: http://insights.wired.com

Related topics : benefits of social media for university students / universities using social media / social media university / benefits of using social media for business / companies that use social media marketing effectively

Digital Marketing and Social Media Strategy - NYU Stern

The emergence of the Internet has drastically changed various aspects of an organization's operations. Some traditional marketing strategies are now completely outdated, others have been deeply transformed, and new digital marketing strategies are continuously emerging based on the unprecedented access to vast amounts of information about products, firms, and consumer behavior. From Twitter to...

Date: 2017-03-09 22:31:54
Website: http://www.stern.nyu.edu

Related topics : social media marketing business opportunity / benefits of social media marketing for business / social media and business marketing webinar / digital media marketing strategy / companies that use social media marketing effectively

Social Media for Real Estate Agents: 21 Tips

Are you a real estate agent? Does social media scare you?

The best real estate marketers think of social online like they do social offline!

Social media provides a way to further connect with your local clients and groups and boost your real estate marketing efforts. Social can build trust, and spread your marketing through friends of friends.

But how do you do it?

In this article I'll give you...

Website: http://blog.wishpond.com

Related topics : social media marketing ideas for real estate / using social media marketing / social media marketing ideas facebook / social media marketing services price list / social media online marketing

10 Social Media Campaigns that Failed! Avoid their mistakes!

What truly defines a failed social media campaign? What are the factors and elements that drive a social media campaign to its doom? What are the worst social media campaigns online? What can be learned from the mistakes they have made?

Success is 99% Failure - This is why we like to learn from the failed campaigns!

In my previous post entitled " 10 Social Media Campaigns that Rock... ", I listed...

Website: http://blog.thoughtpick.com

Related topics : failed social media marketing campaigns / failed social media campaigns / social media campaign ideas facebook / social media marketing campaign plan / social media marketing campaign ideas

4 Components Of The Best Social Media Campaigns

Are you in the throes of planning a social media campaign? Columnist Sonny Ganguly details four key components that will expand your social reach and improve your bottom line.

Sonny Ganguly on September 4, 2015 at 12:43 pm

As social media continues to grow as a proven marketing strategy, the marketing industry has seen an increase in clever and...

Date: 2017-03-10 00:41:23
Website: http://marketingland.com

Related topics : successful social media campaigns examples / best social media campaigns 2015 / good social media campaigns examples / b2b social media campaigns / social media networking sites business

Social Media Strategies for Hotels

Getting Social >

Social Media Strategies for Hotels

Published: Aug 06, 2009

Social Media continues to grow in importance. It has not only become one of the critical tool to interact with customer but is also considered one of the key elements impacting organic search and ranking for the hotel. Hotels that take advantage of this trend are seeing...

Website: http://blog.milestoneinternet.com

Related topics : social media activism criticism / social media criticism book / new social media sites like facebook / new social media sites / social media revenue models

Social vs. Traditional Media | FTI Journal

Communications & Reputation Media & Entertainment

here's no argument that sophistication in social media marketing is on the rise and creates unprecedented opportunities to connect with customers and constituencies. What once was a low-cost channel seeking simple results such as Facebook "likes" now is a more polished discipline: one that builds by word of mouth through complex interactions and...

Date: 2017-03-10 07:25:02
Website: http://www.ftijournal.com

Related topics : best social media campaigns 2012 / successful social media campaigns examples / social media vs traditional journalism / social media vs traditional communication / social media vs traditional media

FTI Journal - Social vs. Traditional Media

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Social vs. Traditional Media

There's no argument that sophistication in social media marketing is on the rise and creates unprecedented opportunities to connect with customers and constituencies. What once was a low-cost channel seeking simple results such as...

Website: http://www.fticonsulting.com

Related topics : best social media campaigns 2012 / social media vs traditional journalism / social media vs traditional communication / social media vs traditional media / social media impact on political campaigns

104 Fascinating Social Media and Marketing Statistics for ...

Facebook Google+ LinkedIn Flipboard 13

5,286 SHARES

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.

Source: WebDAM

In response, marketers are...

Website: http://www.business2community.com

Related topics : social media market research companies / b2b social media marketing / companies that use social media marketing effectively / using social media for marketing research / organizations using social media marketing

Why Social Media Will Fundamentally Change Business

Social media is here for keeps -- and big changes are coming as a result.

Social media is still new enough that many executives wonder what, if any, long-lasting impact it will have on how business is conducted. Is it worth jumping on the bandwagon? Or conversely, is it wiser not to jump, but to wait until there's greater clarity...

Website: http://sloanreview.mit.edu

Related topics : social media changed business / social media management company business plan / social media impact on business / social media platforms for business / types of social media platforms for business

Top 14 Benefits of Social Media Marketing - SiteProNews

Translate

There's a lot of fuss surrounding social media these days. If you still haven't jumped on the bandwagon and aren't sure why so many people are making such a big deal about it, here are 14 benefits of social media for your business and you from Success magazine.

For Business:

Establish a Brand and Raise Awareness

Since the majority of the population is already visiting social media sites...

Website: http://www.sitepronews.com

Related topics : search engine marketing social media / new social media sites like facebook / social media sites like facebook / social media networking sites business / benefits of social media marketing for business

Our 13 Best Social Media Marketing Tips EVER! | WordStream

Home : Blog : Our 13 Best Social Media Marketing Tips EVER!

Our 13 Best Social Media Marketing Tips EVER!

Last updated: Nov 29, 2016

Social Media

Just like the audiences you're hoping to target on Facebook and Twitter, there's no one-size-fits-all approach to social media marketing . The strategies and techniques at your disposal are almost as varied and diverse as the types of people to whom you...

Date: 2017-03-10 06:09:45
Website: http://www.wordstream.com

Related topics : social media market opportunity / post social media strategy / companies that don't use social media effectively / social media campaign ideas facebook / social media optimization tips

B2B Marketing | What is Business to Business Marketing?

Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company's product or service to another company. (See also Industrial Marketing )

B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other...

Website: http://www.marketing-schools.org

Related topics : b2b social media marketing / b2b social marketing / companies that use social media marketing effectively / social media marketing for business schools / benefits of social media marketing for business

Six social-media skills every leader needs | McKinsey ...

The dynamics of social media amplify the need for qualities that have long been a staple of effective leadership, such as strategic creativity, authentic communication, and the ability to deal with a corporation's social and political dynamics and to design an agile and responsive organization.

Social media also adds new dimensions to these traits. For example, it requires the ability to create...

Website: http://www.mckinsey.com

Related topics : social media audiences differ from those of traditional media because / describe different types of social media tools and applications / new social media tools / differences between social media tools and applications / companies that use social media marketing effectively

Top 25 Medical Practice Marketing Ideas - Fit Small Business

Daniel Goldberg, Gold Medical Marketing

Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Generating media exposure is an often overlooked or underutilized tool in medical marketing, particularly because it requires time, follow up, and, most importantly, a thorough understanding of how producers, editors, and...

Website: http://fitsmallbusiness.com

Related topics : social media marketing best practices / social media marketing ideas for small business / social media marketing small business / social media marketing strategy for schools / medical marketing ideas

Social Media Marketing for Colleges and Universities

It makes sense that colleges and universities would market themselves on social media - their target demographics can practically tweet in their sleep! Whether you're trying to connect with prospective students or alumni, online marketing now plays a bigger role than ever. Below, we highlight three of our favorite examples from the higher education community.

The University of Dayton's video...

Date: 2017-03-08 20:47:37
Website: http://marketingzen.com

Related topics : colleges social media marketing / social media marketing degree programs / social media marketing degree online / new trends in social media marketing / recent trends in social media marketing

107 Proven Real Estate Marketing Ideas - Placester

Implemented correctly, strategic and innovative real estate marketing ideas give agents an advantage over the competition, generate leads, and make it much easier to convert those leads into customers. Marketing tactics range from essentials that put your brand on the map to exceptional extras that can make you a competitive go-to agent in your area.

We've rounded up a list of 107 of the best...

Website: https://placester.com

Related topics : organizations that use social media effectively / social media networking sites list / social media sites list for business / companies that don't use social media effectively / companies that use social media effectively

How to Maximize Your Mobile App Marketing with Social Media

Join over 16 million other readers that have been educated and inspired to transform their life and business

As Featured In

Alon Even

Long days. Even longer nights are behind you. You and your development partners have created the app of your dreams and one that you hope will be a smash hit on Google Play and the Apple App store.

You've done your homework. You've studied your target audience....

Website: http://www.jeffbullas.com

Related topics : free social media marketing apps / social media marketing apps / using social media as a market research tool / organizations using social media marketing / affiliate marketing using social media

About Brand Networks | Leading the Social Media Revolution

Welcome

Brand Networks simplifies social, delivering award-winning social advertising software and services to enterprise customers throughout the world.

Join Us

ABOUT BRAND NETWORKS

Delivering the right message to the right segments of your complex social audience at the right time is the future of social native advertising and content publishing at scale. Achieve this and your efforts become...

Website: https://bn.co

Related topics : social media network marketing services / social media network marketing / social network marketing companies / social media marketing optimization services / social media marketing companies london

Employment Opportunities | Botanical Garden Jobs

Employment & Botanical Garden Jobs

Lewis Ginter Botanical Garden is now accepting applications for these botanical garden jobs. Work for one of the Top 10 public gardens in North America. One of the most-visited attractions in the Richmond, Va. area, Lewis Ginter Botanical Garden offers year-round beauty on a historic property with more than 50 acres of spectacular gardens, dining and...

Website: http://www.lewisginter.org

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online reputation management software - Online Reputation ...

Your competitors

etc.

The software shows the alert and it allows you to go straight to the page where the alert has come from, whether it was on Twitter, Facebook, LinkedIn, etc.

WHAT CAN IT DO FOR YOU?

IT CAN DO THREE THINGS REALLY WELL

REPUTATION MANAGEMENT AND CUSTOMER SERVICE

The main uses of the software will probably be for REPUTATION MANAGEMENT and CUSTOMER SERVICE, I've already...

Website: http://www.onlinereputationmanagementsoftware.co. ...

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Marketing Trends for 2014 and into 2015 - Smart Insights ...

So, it seems as if the three core areas of investment in marketing for 2014 are likely to continue to be Mobile and Content Marketing and Big Data in many businesses. The most significant change is in mobile marketing where there is a decline in popularity, perhaps suggesting a realisation of the difficulty of encouraging customers to buy rather than browser via this channel.

But, I would like...

Website: http://www.smartinsights.com

Related topics : social media marketing trends 2014 / social media marketing trends 2013 / social media marketing future trends / social media marketing trends 2015 / latest trends in social media marketing

Job Search Resources - refdesk.com

Job Locator Sites:

Alberta-job.ca - "Get All Jobs in Alberta Canada in the Jobs Search Engine By Alberta-Job.ca."

AllStarJobs.com - "Welcome to the recently upgraded free job posting website AllStarJobs.com. We've expanded upon our huge listing of employment resources and employer job postings to include additional information on careers, training, and schools. We hope this provides a...

Date: 2017-03-01 19:47:23
Website: http://www.refdesk.com

Related topics : social networking websites in job search and employee recruitment / social media job search / online media marketing jobs / social media marketing job interview questions / search all social network sites

Social Media, Facebook and Commercial Real Estate

Should Commercial Real Estate Brokers Have a Facebook Page?

The general sentiment among commercial real estate professionals is that� Facebook �is not an effective tool to promote your business. Since I use all the major social media sites extensively, I have an opposite�view based on actual experience and real results.

LinkedIn �is the preferred social media tool among commercial real...

Website: http://www.coydavidson.com

Related topics : social media marketing commercial real estate / social media networking sites business / social media tools for business professionals / social networking sites for business professionals / business use of social networking sites

How to Write Effective Social Media Headlines that Drive ...

Simply put, social media promotion is all about a headline and a link.

So, what is the number one skill you'll need to master if you want to get the most "bang for your buck" out of social media?

Crafting a spectacular headline! (Harder than it sounds - so read on...)

The Purpose of the Headline

Caught your attention, right? I'd keep reading! ( source )

The only purpose of any headline is to...

Website: http://unbounce.com

Related topics : all social media sites / social media work / social media promotions examples / social media promotion mix / social media promotion ideas

How to Write a Marketing Resume Hiring Managers Will ...

August 12, 2016 // 8:00 AM

How to Write a Marketing Resume Hiring Managers Will Notice [Free 2017 Templates + Samples]

It's ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow...

Website: https://blog.hubspot.com

Related topics : social media marketing resume template / digital and social media marketing manager job description / social media marketing resume skills / social media marketing resume sample / social media marketing manager job description

Predictive Analytics Today - Predictive Analytics, Data ...

Predictive Analytics, Data Mining, Big data, Text Analytics, Business Intelligence, Social Media Analytics, Cloud, Digital and Emerging Technology

Trending

Must Read:Top 34 Predictive Analytics Software API

�

Must Read:What is Predictive Analytics ?

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Must Read:What is Predictive Modeling ?

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40 Open Source and Free Business Intelligence Solutions

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Top 53 Business Intelligence...

Website: http://www.predictiveanalyticstoday.com

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Creative & Art Scholarships and Internships - Fastweb

When students are work hard to develop passions, both inside and outside of the classroom, organizations take notice. That's why not all scholarships are based on academic performance. Alternatively, many seek to reward a student's unique talent -- whether it's athletic, mechanical, art-based, etc.

To help connect creative students with increasing scholarship opportunities, the Fastweb database...

Website: http://www.fastweb.com

Related topics : college students and social media use / college students and social media / social media marketing internships san diego / social media marketing internships chicago / social media marketing internships

CSR: A marketing tool? | Business Standard News

CSR: A marketing tool?

Coca-Cola's Support My School initiative in India has been touted as one of the biggest CSR initiatives by corporate India and is beamed on NDTV with a lot of fanfare. Coca-Cola is not the only company that has effectively bundled, branded and communicated its CSR efforts; too many companies have started communicating their CSR efforts too early in too conspicuous a...

Website: http://www.business-standard.com

Related topics : corporate social responsibility used as marketing tool / corporate social responsibility as a marketing tool / corporate social responsibility and marketing / companies that use social media marketing effectively / benefits of social media marketing for business

2016 Global Content Forum Hong Kong - web.transperfect.com

International Search Engine Optimisation (ISEO)

Social media and mobile localisation

Global customer support/customer service

The value of content in a new language

Optimising content for translation/print

Coordination of multi-department and enterprise-wide translation strategies

Combining third-party vendor resources with internal language resources

FAQ

If you have any other questions or...

Date: 2016-09-01 14:34:17
Website: http://web.transperfect.com

Related topics : search and social media marketing for international business / social media marketing trends retail / search engine marketing social media / social media marketing degree online / master in digital & social media marketing

NESEP – Helping to deliver positive economic, social and ...

SOCIAL ENTERPRISE MARKET PLACE: Tuesday 21 March 2017, Edinburgh Corn Exchange

There are only 5 weeks until Scotland's new, national social enterprise trade fair and learning event, here are the top 5 reasons to attend: The only national social enterprise trade fair and learning event in Scotland. A unique opportunity to network and trade with a wide variety of social enterprises. Inspirational, interactive forums with new, [...]

February 15 2017

FREE NESEP WORKSHOP Getting Started in Social Enterprise

This FREE event is delivered by Karen Wood and Steve Camm of the North East Social Enterprise Partnership, the...

Website: http://nesep.co.uk

Related topics : social enterprise networking events / social enterprise network scotland / social enterprise network edinburgh / social enterprise network / social network marketing events

PR 20/20 | Inbound Marketing Agency | Cleveland, Ohio

Develop strategic campaigns at all phases of the marketing funnel. Build reach and brand at the top of the funnel, generate leads and convert sales in the middle, and retain customers and increase loyalty at the bottom.

Build Brand Generate Leads Convert Sales Increase Loyalty

Strengthen brand awareness and audience reach.

Your brand is more than a logo or mission statement--it's defined by...

Website: http://www.pr2020.com

Related topics : social media marketing campaign / successful social marketing campaigns / social media marketing strategy for schools / social marketing campaign / media marketing campaign

Mercury Media - The Performance Agency

OUR

TEAM

Mercury Media is a deep, diverse group of minds steeped in every aspect of media strategy and execution. We have seasoned transmedia experts, leading-edge data analysts and everything in between. In short, everyone you need to plan, launch and optimize an overachieving media strategy.

Nick Nocca

Chief Executive Officer

As CEO, Nick brings his dynamic perspective to Mercury Media's...

Date: 2017-02-10 21:03:00
Website: http://www.mercurymedia.com

Related topics : digital media marketing strategy / direct marketing media strategy / social media marketing strategy for schools / social media marketing strategies / social media marketing strategy

Snyder's-Lance, Inc. - Annual Report

Snyder's-Lance, Inc., a North Carolina corporation, was formed from the merger of Lance, Inc. ("Lance") and Snyder's of Hanover, Inc. ("Snyder's") in 2010 ("Merger"). We are a national snack food company with category-leading brands, an expansive Branded product portfolio, complementary manufacturing capabilities and a national distribution network. Our brands include Snyder's of Hanover ® , the...

Website: http://ir.snyderslance.com

Related topics : companies that use social media marketing effectively / product social marketing / using social networks for marketing / social media marketing for business schools / social media marketing ideas for business

10 reasons why people use internet - BLOGTECHNIKA

How To/Guides /

Internet is a nice medium to connect with the entire World. People use it as a medium to connect with other people, sharing files, entertainment, information and lots of other activities that are useful and beneficial in many terms. While browsing internet I found many websites which are useful in many ways. Some of them are Google, Facebook, NYTimes, Reditt etc. Here I am...

Website: http://www.blogtechnika.com

Related topics : social media sites for business promotion / how many people use social networking sites / social media sites like facebook / social media & internet marketing essentials / internet social media sites

Then and now: a history of social networking sites - CBS News

December 1995: Classmates

Originally launched as a list of school affiliations, Classmates came out in December 1995. The site, founded by Randy Conrads, later incorporated features like member profiles and friends lists. The company was sold to United Online in 2004 and suffered from a string of controversies, including an investigation by Andrew Cuomo, who was New York Attorney General at...

Website: http://www.cbsnews.com

Related topics : social media networking sites business / top social media networking sites / social media networking sites list / social networking sites for business professionals / social media network sites

Marketing Mix (4p's) - Promotion and Promotional Strategies

Communication through mass media, the firm will usually pay for this type of communication.

Public Relations

Developing a positive relationship between the organisation and the media and the public. Good public relationships involves not only creating favourable publicity through the media but also involves minimising the impact of negative situations.

Sales Promotion

Promotions designed to...

Date: 2016-06-21 12:32:07
Website: http://learnmarketing.net

Related topics : social media promotion strategy / social media promotion mix / social media marketing strategy for schools / social media marketing strategy example / advantages of social media marketing strategy

Careers | Modern Luxury

2+ years of Marketing/ PR experience

Must be proficient in Microsoft Office

Excellent leadership and organization skills

Analytical and creative thinking

Self-Motivated

Exquisite communication and interpersonal skills

Up to speed with current and online marketing techniques (i.e. Twitter, Facebook, Instagram and Snapchat) and their best practices

BS/BA in business administration, marketing and...

Date: 2017-03-10 07:25:15
Website: http://www.modernluxury.com

Related topics : luxury brand social media marketing / luxury social media marketing / online media marketing and advertising magazine / direct marketing media strategy / social marketing public relations

Jungle Media | Traditional and Digital Media Agency

A Passionate and Engaged Group of Media Professionals.

We are dedicated to discovering great consumer insight and executing world class innovative media solutions. Client satisfaction is central to everything we do. Our long-standing partnerships with blue-chip clients and much-loved brands are proof of our success.

About Jungle

Capabilities:

We are a full service media agency offering...

Date: 2016-06-09 18:45:39
Website: http://junglemedia.ca

Related topics : digital media marketing agency / using social media as a market research tool / digital media marketing plan / social media marketing agency montreal / social media marketing agency program

An Introduction into the World of Personal Branding ...

Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.

Home > Career Development > An Introduction into the World of Personal Branding

An Introduction into the World of Personal Branding

Posted on December 22, 2008 by Dan Schawbel -- 9 Comments v

[Sponsored Post: Cliftons Hong Kong is a leading provider of corporate meeting...

Website: http://www.personalbrandingblog.com

Related topics : reputation management personal branding / personal online brand reputation management / college students and social media use / college students and social media / social media brand building

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