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6 selected articles

Why Social Media Will Fundamentally Change Business

Social media is here for keeps -- and big changes are coming as a result.

Social media is still new enough that many executives wonder what, if any, long-lasting impact it will have on how business is conducted. Is it worth jumping on the bandwagon? Or conversely, is it wiser not to jump, but to wait until there's greater clarity...

Related topics : social media changed business / social media management company business plan / social media impact on business / social media platforms for business / types of social media platforms for business

The Key to Social Media Success Within Organizations

Many organizations have started using social media (a.k.a. Enterprise 2.0) tools internally to interact with their employees. A number of companies, including Best Buy and Dell, have succeeded in using social media internally to meet important objectives, such as reducing their costs, increasing revenues or stimulating innovation. However, many companies have either stayed away from using social...

Related topics : companies that use social media effectively / organizations that use social media effectively / organizations using social media / internal social media tools / social media internal communications

Does Social Responsibility Help Protect a Company’s ...

Does Social Responsibility Help Protect a Company's Reputation?

When consumers encounter negative information about a company, its reputation for corporate social responsibility can help -- but only sometimes.

Image courtesy of Flickr user p_a_h .

Negative information about businesses is omnipresent. Even much-admired businesses, such as Apple Inc., must deal with negative...

Related topics : corporate social responsibility and marketing / companies with good corporate reputation / social media response / social responsibility marketing / social media services company

How Twitter Users Can Generate Better Ideas

New research suggests that employees with a diverse Twitter network -- one that exposes them to people and ideas they don't already know -- tend to generate better ideas.

"If you are a Twitter user with the goal of improving your innovation performance, you need to maintain a diverse network while also developing your information assimilation and exploitation skills," write ...

Related topics : employee social network analysis / internal employee social network / employee social network / social innovation network / network analysis social media

GE’s Colab Brings Good Things to the Company

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GE's Colab Brings Good Things to the Company

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An internal social network at GE is mimicking all the good things that people get outside in their social lives with Facebook, says GE's Ron Utterbeck: quick responses, connections with people they know...

Related topics : internal employee social network / corporate social network software / first social network / social network platform software / social network platform

Don't Confuse Reputation With Brand

Many executives talk about corporate reputation and brand as if they are one and the same. They are not, and confusing the two can lead to costly mistakes.

The recent spate of corporate scandals and executive misdeeds, including backdating, pretexting, embezzling, anonymous blogging and other unsavory activities, has brought the "reputation...

Related topics : ethical branding and corporate reputation / corporate brand reputation / enhance corporate reputation / improve corporate reputation / brand and reputation

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