Selected articles for topic: ethical branding and corporate reputation
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Don't Confuse Reputation With Brand
Don't Confuse Reputation With Brand
Many executives talk about corporate reputation and brand as if they are one and the same. They are not, and confusing the two can lead to costly mistakes.
The recent spate of corporate scandals and executive misdeeds, including backdating, pretexting, embezzling, anonymous blogging and other unsavory activities, has brought the "reputation...
brand versus reputation: Jeff Bezos, Richard Branson ...
brand versus reputation: Jeff Bezos, Richard Branson, Josef Ackermann and Pat Russo to the rescue
by Urs E. Gattiker on 2008/08/06 · 11 comments 1 views
Jeff Bezos, the founder of Amazon, is attributed to have made this statement:
Your brand is what people say about you when you are not in the room
Richard Branson, founder of Virgin Airways, is attributed to have made this statement:
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Reputation - Wikipedia
Main article: Reputation management
Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management . The public relations industry is growing due to the demand for companies to build corporate credibility and hence reputation.  Incidents which damage a company's...
Date: 2017-03-01 01:14:16
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How to build a reputation as a top employer - Aon
How To Build A Reputation As A Top Employer
June 16th, 2016
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Today's workforce is becoming increasingly multi-generational, multi-ethnic and global. At the same time, growing skills shortages have become a worldwide management concern. To attract, retain and engage top talent, organizations have to work harder than ever to build employer brands that differentiate their...
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Ethics, reputation, and compliance gain as corporate ...
Businesses are placing increasing emphasis on ethics and compliance, and the area is set to gain further importance in the near future.
The demand for greater transparency from consumers and stakeholders across the world has pushed the areas of ethics and compliance up the corporate list of priorities in recent years. In addition, the risk to reputation and potential damage that can be...
Date: 2017-03-10 06:41:52
Corporate Image - benefits, Importance of corporate image ...
Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ...
Related topics : managing corporate image and reputation / corporate image reputation / corporate identity and reputation / corporate reputation management strategy / companies with good corporate reputation
Importance of Reputation Management
There are numerous strategies and procedures companies can adopt to manage their reputation. In order for a company to build trust with their stakeholders the company needs to be sincere, responsible, dependable and have the ability to communicate effectively with all stakeholders on all levels in good times and bad times.
For this reason companies should consider investing...
What is Corporate Identity? - Stellenbosch University
Corporate identity is often seen as a collection of visual elements, which are used in various applications to promote the image of an organisation. Originally, it was synonymous with organisational nomenclature, logos, the housestyle and visual elements, but in time visual identity and corporate strategy have become inextricably linked.
Some marketing specialists regard corporate identity as the...
Date: 2017-03-10 06:46:06
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Strategic CSR Corporate Responsibility & Sustainability
Corporate responsibility and sustainability management
Corporate responsibility practice
The CSR and corporate sustainability movements are building an impressive momentum with the support from governments and the investment community through Socially Responsible Investing (SRI) and associated corporate sustainability indexes.
There is no doubt that businesses are doing far more than ever before...
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / ethics and social responsibilities of marketing management / corporate reputation management strategy / corporate reputation management plan
Societal marketing concept explained
The societal marketing concept was an offshoot of the marketing concept wherein an organization believes in giving back to the society by producing better products targeted towards society welfare. Some have questioned whether the marketing concept is an appropriate philosophy in an age of environmental deterioration, resource shortages, explosive population growth, world hunger and poverty, and...
Date: 2017-03-10 05:32:50
Ford South Africa failed to protect its reputation. What ...
Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some of its Kuga cars.
The global car manufacturer's local operation has been forced to recall more than 4 000 Kuga Ecoboost 1.6 litre models manufactured between December 2012 and February 2014. Ford South Africa's CEO Jeff Nemeth announced the recall after over 40 cases of engine fires...
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